Having ‘served my time’ as a very successful salesman, manager and leader, and having worked my way through all the management levels to Board Director level, I classify myself as a ‘professional business person’ who helps people and teams develop to achieve their maximum potential.I have been there and experienced it at all levels of selling, managing and leading, and I am not a ‘trainer’ who is just good on their feet and has learned most of what they train by reading books and watching videos. I like to think the business people I help can experience from my experience.I am the founder of JWP Associates and our clients benefit from our services which include:Sales Training & Sales Management TrainingSales Coaching and ConsultancyManagement and Leadership TrainingNegotiation SkillsGeneral Management ConsultancyCustomer Services TrainingTelephone Selling Skills We have delivered solutions in over 17 countries, and have worked with organisations of all sizes across a whole range of market places.When selling in today's competitive market places in order to win more business there is a need to combine traditional selling skills with more up to date methods.Selling is really all about the skills of Influence and Persuasion, and as we are trying to 'persuade' a human, not a corporate organisation to buy from us, what might be 'persuasive' to one person will not necessarily be effective in persuading someone else.When coaching sales people or managers we encourage them to remember we are all different and in order to effectively persuade someone to buy our products and services, or for a manager to persuade an employee to do something or change behavior, we need to understand how that person thinks, and why they act and behave in the way they do.Why not see if our different approach to training and coaching sales people, managers and leaders can be of benefit to your organisation.