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A highly regarded digital entrepreneur, John has over 20 years of media experience that includes strategy, sales, marketing, business development, advertising, branding, PR, video production and video delivery across every medium in the industry. His career has put him right in the middle of emerging media/technologies with his involvement in cable television in the early 1990’s and his time in the beginning years of the Yahoo! Organization, which gave him extensive knowledge of the online advertising and promotion business.Johns experience also includes experience with video publishing, Internet start ups, industry associations, programming industry conferences and corporate advisory boards. Provides leadership strategies to create comprehensive growth plans for high-tech companies in the online video space.DNA includes: • Extensive knowledge of the online video space • Linear & Multi-platform Distribution Deals • Business Development / Business Management • Content Licensing • Technologies, Video Platforms, SAAS • Digital Media Marketing and Strageties • Start ups / Mentoring / Coaching • Investor, Creator, Revenue Growth • Forecasting & Budgeting • Brand Creator • Strategic Partnerships • Contract Negotiations Solutions: acquisition, activation, aggregation, collaboration, consumerization, conversion, education, identification, innovation, legal, localization, monetization, negotiation, operation, optimization, participation, personalization, promotion, subscriptionServed as the founder and president of Innovate Media taking advantage of his overall media experience to create and develop an online video production company. John positioned and pivoted Innovate Media after the acquisition of his company – Gherkin Ruckus which served as one of the most widely respected online action sports marking services/digital agencies in the industry that served clients that included Nissan, Universal Pictures, Billabong USA and Ocean Pacific.Under John's leadership, Innovate established and launched and spun off Oculu.com, a stand alone online video platform that has served millions of video plays for humdreds of customers and continues to establish itself as a technology leader in the online video delivery space. Prior to Innovate Media, Cecil has held positions with such media companies as Lifetime Television, A&E Television, and Yahoo!. He began his career in the media business selling cable advertising locally for Comcast Cablevision in Southern California
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Co-Founder And PartnerOculu, LlcCosta Mesa, Ca, Us -
Senior Director, PartnershipsCrossover Media Group Llc Jan 2024 - PresentLos Angeles County, California, United StatesI've been connecting podcasters with businesses / brands who are looking for INFLUENCERS to increase sales, awareness and conversions - It really works - the conversion data is amazing -
Co-Founder/PartnerOculu, Llc Jan 2011 - PresentOrange County, California Area•Spun off technology and created a stand alone online video platform that has served tens of millions of video plays for hundreds of customers•Oversaw the development, deployment, branding marketing and ongoing operations establishing Oculu as a technology leader in enterprise video hosting and Supply Side Video/Pre-Roll Monetization Platform for Publishers•Lead Business Development - bringing to market industry leading video serving products. Implemented an inbound sales strategy adding hundreds of customers and 10mm + in annual revenueForged and launched operations for the SMB market and helped establish sales teams and retention campaigns via an inbound sales and marketing strategies•Oversaw the integration of Oculu’s pre-roll ad serving product and product and market entry into the ad tech online publishing communities •Developed new features/products and managed tech teams both in-house and overseas
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Co-Founder/PresidentInnovate Media Jan 2005 - Dec 2011Orange County, California Area•Established a premiere online video production company identifying the need for expertise in creating video for the web and mobile media for businesses and fortune 500 companies•Company developed 25+ person team that produced thousands of videos for clients that include Canon, Bank of America, HP, Nutrisystem, eHarmony, Rhapsody, and many more.•Business conducted contract negotiations, production coordination, pre-production and post production, talent coordination, equipment rentals, administrative and organizational duties, logistics, scheduling, budgeting, preparation of production to ensure efficiency, administration of releases, and cash flowing of production projects•Grew brands and businesses by helping them navigate through the Internet changing from a text-based medium to a video based medium •Developed video hosting technology for production customers, which eventually became oculu.com
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FounderGherkin Ruckus Jan 2002 - Dec 2004Orange County, California Area•Founded and created a digital advertising agency focused on the action sports industry helping fortune 500 companies market to the youth generation via new media technology•Via aggressive business development activities created the digital strategy and built successful advertising partnerships - leading to millions of dollars in annual bookings •Served as one of the most widely respected online action sports marking services/media representation agencies in the industry that served clients that included Nissan, Universal Pictures, Billabong USA and Ocean Pacific.•Grew business to over $10MM in billings. Generated consistent profit margins over 35% and 100% growth year over year in revenue, profit, and people.•Developed strageties around video to help companies authentically market to their target markets•Company was acquired by Irvine, California-based Innovate Media
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Business DevelopmentYahoo! 1998 - 2001Greater Los Angeles Area• Internet advertising sales representative selling across Yahoo’s product suites to internet start ups an fortune 500 companies• Implemented strategies that were successful in increasing ad sales revenue and building a national business that generated millions in advertising revenue• Responsible for setting strategic advertising vision and building relationships between sales and business development teams• Initiation and lead development of several significant advertising verticals including hollywood studios -
Account DirectorA&E Television Networks 1995 - 1998Greater Los Angeles Area• Worked to garner distribution for the newly launched History Channel and A&E Television Networks•Managed, monitored, controlled duties and priorities of sales team. Evaluated job performances, provided training, development and leadership• Negotiated launches and promotional support for Western Region accounts consisting of more than 3.5 million subscribers and representing more than $30M in annual revenue (clients included Comcast, DIRECTV, Time Warner Cable, Charter Communications, Cox Communications, AT&T and local Cable Companies)• Developed marketing programs and incentives to influence affiliates to properly promote and advertise networks to existing and potential viewers -
Account ExecutiveLifetime Television 1993 - 1995Orange County, California Area•Account Executive for local affiliate relations, marketing and sales activities for the western US.•Developed sales programs and executed distribution contracts for Lifetime Television, resulting in launches for the network into millions of US television households.•Spearheaded marketing campaigns that grew brand exposure and retained distribution for the Network•Represented Lifetime in national industry trade association conferences and served on industry boards
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Account ExecutiveComcast Cable 1991 - 1993Orange County, California Area•Local and regional advertising sales of national cable television networks / spot sales•Utilized coop funds, research, negotiated rates, forecasting, generated millions in annual sales•Executed sales of the Los Angeles DMA interconnect which included multiple cable companies•Offered marketplace intelligence to demonstrate vested in success of clients business and knowledge of category
John Cecil Skills
John Cecil Education Details
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Speech Communication And Rhetoric
Frequently Asked Questions about John Cecil
What company does John Cecil work for?
John Cecil works for Oculu, Llc
What is John Cecil's role at the current company?
John Cecil's current role is Co-Founder and Partner.
What is John Cecil's email address?
John Cecil's email address is jo****@****ulu.com
What is John Cecil's direct phone number?
John Cecil's direct phone number is +194992*****
What schools did John Cecil attend?
John Cecil attended San Diego State University-California State University.
What skills is John Cecil known for?
John Cecil has skills like Online Advertising, Advertising, Video, Social Media Marketing, Digital Media, Television, Web Video, Affiliate Marketing, Strategy, Online Marketing, Ppc, Social Media.
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John Cecil
Graduate At University Of California, Berkeley | Former Student-Athlete | Transaction Analyst At Jones Lang Lasalle, Americas, Inc. ("Jll"), D.CAsheville, Nc1am.jll.com -
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John Cecil
Granger, In3umail.iu.edu, rsmus.com, mcgladrey.com2 +157424XXXXX
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John Cecil
Dripping Springs, Tx -
John Cecil
Parker, Co9oracle.com, denovo-us.com, gmail.com, lightstreamns.com, firstagain.com, savvis.com, hp.com, hotmail.com, centurylink.com4 +130329XXXXX
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