John Baez Email & Phone Number

New York, Ny, Us

Glendale, California, United States

United States

New York, United States

Serve as part of the executive leadership team and oversee integrated and consumer marketing activities and creative client/partnership development. Provide cross-departmental senior-level strategy alignment across cable, CTV, social, experiential and Fuse-owned media platforms.Lead ideation initiatives and focus on maximization and monetization of products, services and custom content opportunities.

Greater New York City Area

Provide a variety of advisory and consulting services to nonprofits and businesses.Key Accomplishments:★ Fuse Media:Serve as an integrated marketing and client partnership advisor. Provide cross-departmental senior-level strategy alignment. Deliver maximization and monetization of products, services and custom content opportunities. ★ Rhize (International nonprofit training organization engaging individuals in localized social movement work): Serve as a key staff advisor and providing leadership consulting on marketing and fundraising efforts. Led efforts that allowed 350% expansion and shifted work into 5 new countries in the Global South over the previous year.★ Barner Books (Independent bookseller): Provided branding, operational restructuring and social media planning for their online and historic “brick and mortar” retail location. Developed community engagement and local business collaboration tactics.★ BK Apothecary (Brooklyn-based herbal product, nutritional therapy and holistic coaching brand): Collaborated on strategic direction, organization accountability and social media brainstorming.

Washington D.C. Metro Area

Served as the chief creative ideation executive and brand strategist of the largest LGBTQ+ civil rights and political advocacy organization in the United States.Key Accomplishments: ★ Developed and supervised key strategy and content initiatives for organization-wide programs, priorities and partnerships across more than 20 divisions with over 50 direct-report team members.★ Instituted protocols and idea innovation labs to foster curiosity, creative thinking and productivity resulting in 453% increased content output for core programs.★ Oversaw the staffing, planning and daily content production of numerous departments including creative services, video, editorial, social influencer strategy, digital, graphic design, publications, advertising, media, integrated marketing and KPI-based data analytics.★ Won various awards for innovation including the 2019 Shorty Award for Best Use of Ephemeral Video and was a finalist for Best in Civic Engagement in Social Media for the #turnOUT Equality Voter Registration Campaign.This multi-platform project included:-Communication to hundreds of thousands of HRC community members promoting ~100 national and statewide pro-equality candidates-Creation of 100 compelling videos featuring HRC-endorsed pro-equality champions-Execution of an innovative advertising campaign, reaching 5.1 million voters in key races and driving 37+ million impressions-Intensive volunteer engagement in the final election weeks pushing 500K+ GOTV text messages with voting resources to HRC members-Mobilizing more than 7.2 million voters through targeted, persuasive emails in key districts-Raising a record-breaking $3.4M for HRC’s Equality Votes Super PAC, ~$1.6M directly for candidates-Registering over 32K first-time voters across all 50 states

New York City Metropolitan Area

After being promoted from VP of Integrated Marketing to Group VP of Marketing Operations and Strategy, I served as a trusted advisor to senior management and EVP/Chief Marketing Officer and focused my efforts on organizational alignment towards critical business, brand and sales objectives across MTV, VH1, Logo, Comedy Central, Paramount, TV Land and CMT networks and platforms.Key Accomplishments: ★ During this time I collaborated with National Sales, Editorial, Production, Programming, Insights, Research, Planning and Portfolio teams to develop and pitch ideas and partnership opportunities that leveraged ViacomCBS assets.★ I was able to affect 200-300% YOY growth through core communication strategies implemented by sales teams across client clusters by aligning brand positioning, data analytics and custom storytelling. ★ Additionally, I supervised a 60 million dollar department budget and standardized finance documentation and planning to identify cost efficiencies and highlight areas of growth and adjustment.

New York City Metropolitan Area

While at MTV, I developed, pitched and produced integrated marketing and co-branded cross-platform content campaigns for MTV advertising sales clients, agencies and cause-marketing partners. Key Accomplishments:★ Over my tenure, my portfolio of sales marketing clients generated 20%-30% year-over-year (YOY) growth in increased broadcast, digital, social and experiential advertising revenue across brand sectors. ★ This was accomplished by streamlining and organizing over 140+ active accounts and partnerships into tiered areas of focus and probability so as to maximize pitch strategy and creative output with limited staff and dedicated teams. This resulted in a 550% increase in close-rate efficiency.★ While leading my team, I served as the interdepartmental project liaison for company-led cause marketing efforts like the groundbreaking voter registration “Rock the Vote” campaign, anti-smoking efforts via custom content with the American Legacy Foundation and the clean water awareness documentary “Summit on the Summit.”

New York City Metropolitan Area

Founded one of the first consulting firms focused on the LGBTQ media community, serving as creative director and business lead to brands and clients looking to build diversity-minded brand content, including HERE, Random House, Princeton Review, Stolichnaya and Pink Vodka.Produced and programmed the 2006 and 2007 QMeCon: Queer Media and Entertainment Conference, the first ever queer media conference, providing media professionals with a forum to channel their passion for the production of multi-media LGBTQ content.Rallied dozens of freelancers, volunteers and sponsors to work together with a clear vision to accomplish groundbreaking work. Shepherded relationships to secure a book deal with Random House to write the first-ever LGBT college resource guide.

While at Clear Channel, I led strategy, ideation, development, pitching and execution of innovative multi-platform marketing initiatives for dozens of Clear Channel advertising sales clients and brands across radio, outdoors and experiential assets.

Brooklyn College, New York Ny

Designed and taught a variety of college-level courses including: Business Writing, Gender in Writing and Landmarks of Literature.

New York City Metropolitan Area

Oversaw the promotional, communications and community partnership efforts supporting dozens of theatrical feature films and home video releases.Managed a team of 50 field and promotion agents across 21 local agencies working on localized execution of marketing and promotional initiatives.

New York City Metropolitan Area

Served as broadcast radio promotions specialist focusing on selling big ideas, accelerating sales revenue growth, developing sponsored concerts, live events and community fundraising partnership .

Ma

Bachelor Of Arts (Ba)

Certificate