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Hands on analytics-driven marketing leader experienced in implementing and maximizing marketing technology tools and automation platforms to increase qualified leads and revenue. Skilled at creating sales and marketing alignment and translating corporate goals into marketing plans. Leverages data analytics and sales operations experience to execute scalable go-to market campaigns.Specialties: Marketo | Hubspot | SalesForce | Sales and Marketing Alignment | Demand Generation | B2B Marketing | Marketing Analytics | Database Marketing | Paid Social | Brand Building| Paid Search | Social Media Strategy | Sales Operations | Email Marketing.
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Aarp Email And Digital Marketing ConsultantTorchlight Hire Dec 2022 - Present -
Senior Director Marketing And MembershipKnights Of Columbus May 2018 - Mar 2022New Haven, CtBrought on to bring best-in-class analytics driven digital marketing approach and leverage marketing technology (Marketo) to increase sales of financial products and new membership and improve customer engagement. Bringing marketing technology implementation experience to increase sales of financial products and grow the 2 million-member community during a time of change and transition. Maximizing technology platforms and best practice marketing techniques while managing and developing an internal team and external agency focused on helping drive financial organizational goals. -
Head Of Marketing (Contractor)360Alumni Oct 2017 - Jan 2018Developed all marketing campaigns through Hubspot creating content and copy and working closely with agency design team.
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Senior Vice President, Marketing And Sales OperationsGfk 2014 - Feb 2017Greater New York City AreaTranslated corporate goals into marketing plans. Set marketing strategy and ensured the sales org had marketing support and sales tools to achieve division’s revenue/profit targets. Instituted a culture in the division that focused on rewarding and recognizing sales as the engine of growth.Built GfK’s NA's first sales operations organization. Designed and implemented quota setting model, sales forecasting tools and sales reporting measurement package. -
Senior Vice President, Mobile And Location Intelligence (Uk, Na):Gfk 2012 - Feb 2017Greater New York City AreaLed the market launch of GfK's startup big data analytics geolocation products built on Sprint and Telefonica data. Location Insights (US) and Mobile Insights (UK) use cell data to tell brands and retailers where shoppers come from and their behavior on their mobile devices. Set the strategy, identified the market, set go to market planning, pricing, product development, marketing and sales management.Built geolocation product for the automobile dealer channel that allowed the channel to focus sales efforts in territories with high value look alike sales targets.
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Vice President Of MarketingNeopost Usa (Now Quadient) 2008 - 2012Milford, CtLed US marketing organization. Responsible for driving a marketing team focused on helping US sales division find new business, retain, grow and renew existing accounts and advance the company’s market share and brand in a market dominated by a single player.
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Vice President Of MarketingHasler Inc 2006 - 2008Shelton, CtAn officer of the company responsible for all aspects of marketing and the overall strategic direction of the organization. Managed a team of 10 that created new and unique online and print ad campaigns that contributed to greater brand awareness and an increase in competitive sales leads. -
Director Of MarketingHasler Inc 2002 - 2006Shelton, CtManaged a team of 6 and relationships with 2 ad agencies and a public relations agency. Launched multiple successful multichannel marketing campaigns and new product introductions. Redesigned all company web properties and implemented ecommerce program.
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Director, Sales PlanningHasler Inc 2000 - 2002Shelton, CtEstablished and managed annual sales compensation program that incented sales force, drove sales and contributed to exceeding yearly revenue targets by 10-15% and EBIT targets by 2-3%.
John Grogan Skills
John Grogan Education Details
Frequently Asked Questions about John Grogan
What company does John Grogan work for?
John Grogan works for Torchlight Hire
What is John Grogan's role at the current company?
John Grogan's current role is Marketing Leader.
What is John Grogan's email address?
John Grogan's email address is jo****@****ail.com
What is John Grogan's direct phone number?
John Grogan's direct phone number is +120330*****
What schools did John Grogan attend?
John Grogan attended Villanova University, Fordham University - Graduate School Of Business Administration, Hec School Of Management.
What skills is John Grogan known for?
John Grogan has skills like Marketing Strategy, Strategy, Lead Generation, Marketing, B2b, Email Marketing, Leadership, Product Development, B2b Marketing, Marketing Communications, Sales, Brand Management.
Not the John Grogan you were looking for?
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John Grogan
Humboldt, Tn -
John Grogan
Los Angeles Metropolitan Area11safra.com, bmgmoney.com, gmail.com, tuition.io, in.com, gmail.com, harpercollins.com, gobrightside.com, payitoff.io, interdin.com, savvyfi.co4 +130542XXXXX
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John Grogan
Staten Island, Ny -
John Grogan
New York, Ny3gmail.com, mfgpartners.com, mfgpartners.com -
John Grogan
Executive Vice President And Chief Insurance Officer At Northwestern MutualMilwaukee, Wi3onebox.com, northwesternmutual.com, nmfn.com10 +141435XXXXX
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