John Mcpherson Email & Phone Number

Los Angeles, Ca, Us

Providing advisory services, including go-to-market strategies, solution positioning and businessdevelopment for various software solution providers. Activities include leading engagements with specific clients, identifying partnership opportunities and informing strategies for market penetration.

Greater Los Angeles, California, United States

Responsible for the management of the Technical Pre-Sales and Solution Architecture team reporting to the CRO. I provide the "connective tissue" between customers (external), product, engineering, marketing and sales. This includes across the various business partners with Antares Vision Group of companies.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 • Created the Solution Engineering Team for the L4 Business and built out a global team of highly effective professionals to support revenue growth and drive new product development • Established processes and artifacts to increase sales velocity and improve cross-functional collaboration to improve delivery and reduce implementation costs • Improved the quality and stability of product demonstrations through process improvements, mentoring, training and collaboration within the team

Los Angeles, California, United States

Responsible for strategic initiatives to establish new verticals in Food+beverage, CPG and others. As part of the sales leadership team, I work closely with customers, prospects and cross-functional internal teams to strategically evaluate new product opportunities and influence product roadmap decisions. I represent the company in publications, webinars and at events as a featured speaker and thought leader.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 • Led the development of a first of it's kind solution for the world's largest berry producer for digitalizing over 1 billion units in the field. Led the initiative from the start (Pitch-to-close, product development, project management and execution). Resulted in a new, flexible, fast and powerful mobile data capture application that works at scale. • Developed the solution approach for Brand Protection, Consumer Engagement and Raw Materials Traceability, resulting in dozens of new opportunities and a global cosmetics brand as a key lighthouse customer. • Led development of MVP exploration for compliance with the Food Safety Modernization Act, resulting in the launch of POCs with major food distributors as lighthouse customers.

Palo Alto, Ca

Frequentz is a global leader in track and trace technology, deploying our software solutions across a number of categories. Created and launched the go to market strategy for the seafood vertical, including product development, pricing/packaging marketing and business development.• Led Product Development for Mobile Applications deployed in food supply chains for track and trace• Designed and Delivered boat-plate program for Gulf Shrimp Fishery leveraging mobile technology• Led product team in designing hub-spoke traceability solution for major US-based seafood Distributor

Palo Alto, California, United States

Responsible for establishing partnerships with the NGO community and positioning the company as a leading solution provider to industry related to the establishment of sustainable fisheries through traceability and data. • Represented the business on a number of pre-competitive initiatives, including those being led by World Wildlife Fund (WWF), USAID and Future of Fish, among others.• Organized, funded and launched boat-plate POC in Central America

Beverly Hills, Ca

The Private Room is a full service hair salon in the heart of Beverly Hills. Along with my partner (the talent AND the brains behind the operation) I've managed the backend work for the business, including accounting, HR, compliance and other non-creative aspects of the business. 15 years in 2025!

Greater Los Angeles Area

Virgin Mobile acquired Helio in 2008, and our Business Intelligence and Technology Team became part of the Virgin Family. As a member of the Technology organization, my role was to coordinate and manage the release of key initiatives and business enhancements by facilitating communication and goal alignments between cross-functional teams of business stakeholders to set goals, priorities, and timelines.

Los Angeles, California, United States

Hired as part of the MIS-Team at HELIO (acquired by Virgin Mobile)

Director of 501(c)(3) organization dedicated to the promotion of sustainable energy through education and outreach projects, such as the Green Job training programs we designed and implemented with the SF P.U.C. and Biofuel Recycling Cooperative in San Francisco's Bayview/Hunter's Point neighborhoods in 2007. Similarly, I negotiated a partnership agreement with the cities of Santa Monica and Inglewood to develop a Sustainable Energy Center and Alternative Fueling Station, focused on education and green job training in 2010, with a budget over $1.5MM.

Santa Monica, Ca

Founder: Students for Environmental Action 2004Founder: Science Mentors 2003

Catalina Island, Ca

Master Of Business Administration - Mba

Certification, Artificial Intelligence: Business Strategies And Applications

Bachelor Of Science - Bs, Biology

Minor: Environmental Science Minor: Film