Internet Essentials and Affordability Programs

Marketing Strategy and Planning within Xfinity Growth Operations

• Manage 'Top-Down' device forecast covering $1B product portfolio through statistical modeling of sales and promotional assumptions across phone, tablet, and wearable categories • Develop and report KPI weekly / monthly summaries to Device Team leadership covering product launches, promotions, sales, and customer quality• Collaborate with Marketing and Finance teams on quarterly promotional strategy to 1) achieve target connects 2) integrate Device portfolio and inventory considerations and 3) secure co-funding (target $18M) from OEM partners• Oversee program administration and invoicing for $30M+ annual device credits; streamlined new process to track and execute term sheets while aligning key stakeholders in Procurement and Finance

Device Strategy team within Xfinity Mobile

• Video, Internet, Phone, Mobile, & Home Security• Product Strategy & Pricing• Customer Segmentation• Compensation Strategy, Reporting, & Analytics• Customer Experience & Buy Flow Platform Design

• Advised non-profit executives and board members on vital strategic issues including board development, funding strategy, and strategic alignment• Modeled viability of social enterprise initiatives to raise $300,000 in unrestricted earned revenue• Liaised with external stakeholders via interviews/surveys to ensure mission alignment and community impact

• President, Fox Graduate Net Impact Association• Member, Golden Key International Honour Society (top 15% of class)• Global Immersion: Traveled through India, South Africa, and Morocco for six weeks to examine emerging markets, disruptive technologies, and frugal innovation• Fox Board Fellow, Greater Philadelphia Cultural Alliance

Client: Temple University Press• Devised a strategy to support the long-term sustainability of a local university publisher by addressing the changing academic publishing landscape• Provided the client with a comprehensive research study, strategic plan, and business plan to improve margins and demonstrate non-financial value to relevant stakeholders• Constructed a financial model to track financial performance and forecast strategic scenarios

• Under direction of CEO, developed business case and presented “go” recommendation to C-Suite supporting new strategic partnership with IBM Watson Analytics, harnessing unstructured data to drive customer insights• Devised competitive pricing structure for new ESP (email service provider) product launch, adding $150k annual platform revenue and 5% better client retention• Synthesized competitive profiles of industry incumbents in Customer Analytics/Marketing Strategy space; produced functionality diagrams for sales team to differentiate product suite and increase close rate• Supported loyalty program launch for Meineke Car Care Center’s 800+ nationwide stores.

• Executed sustainability consulting firm’s early-stage fundraising strategy for raising $1.5MM in investor capital by creating persuasive pitch decks and managing online funding platform presence• Modeled 5 years of P&L and customer acquisition forecasts; conducted market sizing study for investor business plan

• Directed admissions for 2,200 prospective students, resulting in surpassed enrollment objectives and annual tuition revenues in excess of $1.4MM• Identified student housing operational inefficiencies and developed new placement process that raised maximum capacity 10%, increasing division revenue $60,000• Analyzed organizational process improvements and industry-wide trends through annual Student Survey Report, and prepared recommendations for board of directors• Designed and implemented online admissions system used to better evaluate Festival candidates and reduce application review time by 100%• Managed $40,000 budget of and logistics for annual six-city nationwide audition tour, including facility rental & operations, staffing, performance rules, and disqualification guidelines• Supervised capacity planning and logistics for 25+ annual public recitals and competitions

• Generated business plan and conducted target market analysis prior to founding AV recording services company serving business, schools, and individuals in the greater Aspen area• Marketed and coordinated all projects, leading to net profitability during first year of operations• Produced and distributed mastered media to customers in CD and DVD formats, with a 0% return rate

• Assisted Operations Director to manage daily operations of renowned 100-member performing ensemble• Implemented new digital media archive catalogue to archive 60+ years of orchestra multi-media files• Acquired staging and equipment for “Symphony Pops,” Christmas, and New Year’s Eve concert offerings to 50,000+ attendees

• Provided student support for competitive summer music festival’s 200-person student body• Organized activities and recommended progressive discipline and conflict mediation protocols as needed• Assisted with life skills training, recreation, and special intramural events