John Prothero Email & Phone Number

Orange County, California Area

I am responsible for the effective integration and utilization of new technology to support customer services, product and service sales for Westamerica Communication's clients. I manage our e-commerce solution, StorFront, and have guided its growth marked by significant increases in revenue of over 500% from 2015 through 2019.

Tustin, Ca

As an Account Executive, my role is to present to my clients printing and marketing services for their communication needs. Whether it's litho print, digital print, large format printing, or a high-end online ordering and inventory management system, I can offer many different ways for clients to achieve their marketing communications goals.

I support overall company sales, marketing and business development efforts. I conduct market research, assist in lead development, maintain sales promotion and campaign collateral. I help administer StorFront (our web-based fulfillment and POD solution) and support our online fulfillment clients.In addition, I am responsible for Westamerica's social media content, including LinkedIn, Facebook and Twitter. I also write the blog for our company website, incorporating content useful to our clients and prospects.

In the capacity as Digital Project Manager, I work with our Digital Operations Manager and our Nexpress operators to enhance the services we offer to our clients. My primary focus is estimating jobs, with other responsibilities including job management, outsourcing management for large format jobs and finishing that we do not do in-house, as well as real time job status reporting.

I currently manage all the digital printing for Westamerica Graphics and its clients, which is primarily managing the workflow amongst 4-5 select digital print partners; I handle estimating, job ticket creation, simple file preparation and paper handling, preparation of the proof for client review, and final job preparation for shipment or delivery; I prep files using InSite, a Kodak proprietary RIP that allows simple imposition of files, and I work in Adobe Acrobat, prepping files for digital printing; I am currently researching options to enhance digital services by adding a digital device at Westamerica Graphics in the future.

CEO means "Committed, Enthusiastic, Ongoing". It's an acronym to describe the type of client Westamerica Graphics seeks: a client interested in an ongoing solutions-based relationship. My work duties during the last decade included being the dedicated Account Manager for the Taco Bell account, and its distribution arm (PFS, Tricon, Yum Brands); I managed the inventory for the account, which at its zenith was nearly 300 items, mostly printed material, generating weekly reports and reorder notices for the product managers at Taco Bell; I was the primary client liaison between Westamerica Graphics and Taco Bell, visiting the Irvine corporate headquarters multiple times a month; in addition to the Taco Bell account, I managed the other accounts for the president of Westamerica; in 2007, Westamerica Graphics added a web-based inventory solution for its clients, and I was instrumental in managing that, and involved in daily operations by creating the pick tickets for inventory orders and print & pick tickets for print-on-demand materials; I assisted the Sales Manager at Westamerica on his accounts, and worked with the other Westamerica sales reps on basic needs such as estimates and quote letters; in 2008 I assumed additional responsibilities in the area of Business Development.

Hired in 1983 as a bindery worker and driver, was promoted to traditional prepress where I made plates and proofs, and then onto the light table as an image assembler. Was promoted to CSR in 1990, then to Scheduler/Planner in 1994 which is where I stayed until 1998 when I was made a Project Manager. Continued in that position until 2000 when I was promoted to being Account Manager for the company president, handling the day-to-day of the Taco Bell account.

General Education

Education record

Activities and Societies: Key Club