John Clarkson Email & Phone Number

Latham, Ny, Us

Latham, Ny

Latham, New York, Us

Leading transformational change and building a high performing marketing team and an integrated North American Marketing organization to deliver profitable growth for PIP Global Safety products across industrial, retail and ecommerce business segments in the United States, Canada and Mexico.

Racine, Wi, Us

Global Marketing Executive for SCUBAPRO the most widely respected brand in scuba diving industry. Led Diving Division of Johnson Outdoors to deliver +14% growth in net revenue, +18% in gross profit and +200% in operating income in 2021. Delivered +22% growth YTD in net revenue in 2022 vs prior year. Led omnichannel strategy and digital transformation for Diving business, scaled ecommerce in US & Europe with +37% net revenue growth over past 3 years. Led development of Amazon Strategy. Built best-in-class consumer insight-led, data-driven, strategic, global marketing team of 13 across 4 continents. Led strategic research which defined new consumer target and established insight-driven innovation platforms for long-term growth. Created new brand positioning which connected with new consumer target. Led development of 3 Year Strategic Plan which was approved by CEO & CFO of Johnson Outdoors, Inc.

Vernon Hills, Il, Us

Marketing Leader for Rust-Oleum Exterior Wood Care Category Leading team to re-invent Exterior Wood Care Category at The Home Depot, Lowe's and beyond by building a revolutionary portfolio of Rust-Oleum brands to deliver rapid growth through strategic marketing initiatives, brand development and a robust innovation pipeline. 2018 Marketing Leadership Award Winner.

We are forward thinking strategic brand marketing experts that excel at applying the visionary thought, deep cultural consumer insights and marketing principles top brands rely on to win with consumers in the new Latin influenced mainstream market. •Conducted strategic opportunity assessment, brand and product innovation concept development for new Latin inspired craft beer for Constellation Brands and Rick Bayless partnership in Chicago.•Developed business case with rationale for innovation strategy to create new craft beer brand & product.•Conducted Hispanic trends analysis and synthesis that will help Constellation Brands drive growth in the Hispanic market. •Spearheaded marketing plan for Nuevo Labs, advised Golden Hill Foods on Latin inspired strategy.Marketealo is a division of The Marketing Basics, LLC, a dynamic brand marketing consultancy, that helps consumer-focused companies apply the marketing principles top brands use to achieve differentiation that beats competition, ignites brand loyalty and creates a path for future growth.

Chicago, Illinois, Us

Managed portfolio of Mid-Tier and Performance Smartphone in hyper, fast-paced mobile industry.• Led product marketing for successful launch of Motorola ATRIX HD and ATRIX 2 at AT&T which won industry awards, including CTIA – Best in Show and Laptop Magazine – Best of CTIA.• Developed product positioning, strategic marketing brief and core marketing message and visual manifesto for successful launch of Motorola Admiral at Sprint.• Led successful launch of Motorola DEFY+ in global regions across Europe, Asia and Latin America with 1MM+ units for one of Motorola’s most successful smartphone franchises to-date; DEFY+ was awarded “Best Outdoor Smartphone” by Android Magazine.• Developed best-in-class tools to improve format and process for qualitative user experience research and quantitative positioning research which were endorsed by senior management.

Bridgewater, Nj, Us

Managed Bausch + Lomb Toric contact lens portfolio and Dailies lenses in highly regulated healthcare industry.• Created Brand Strategy and Vision to generate news for Bausch + Lomb Toric lenses by leveraging new clinical claims and professional trade outreach.• Developed Action Plan for SofLens Daily Disposable to re-launch Bausch + Lomb’s newest contact lens which resulted in +80% sales growth.• Partnered with Global Brand Team to develop new Global Positioning Platform for Bausch + Lomb Toric lenses. • Launched $3MM national Consumer digital media campaign to drive trial and awareness for SofLens Daily Disposable contact lenses which exceeded target for trial conversion by 20%.• Strategized and implemented successful Professional media campaign for PureVision Toric lenses which leveraged claims against key competitor ACUVUE Oasys for Astigmatism.• Led development of PureVision Specialty lens clinical study to generate claims which addressed key barriers to patient satisfaction and became key message for Professional detailing.• Led successful test launch of SofLens Daily Disposable for Astigmatism contact lenses.

Blackfriars, London, Gb

Appointed by VP to dynamic joint venture with PepsiCo in fast-moving beverage category. Developed premium positioning and successfully relaunched Lipton Iced Tea as all-natural, premium Lipton PureLeaf Iced Tea. • Developed Premium Positioning Platform for Lipton ready-to-drink iced tea; successfully presented proposal to Partnership Board which was approved.• Led creative development of Lipton Live Well Challenge $5MM+ National Activation Program with National Advertising, Consumer Sweepstakes, Promotions, In-Store Merchandising, Public Relations Kick Off on Ellen DeGeneres Show and 10 Market Event Tour.• Developed Key Influencer Strategy with Ogilvy Public Relations which resulted in successful national launch of first ever Healthy Beverage Guidelines, published in American Journal of Clinical Nutrition, and featured in major national and regional newspapers.• Led national launch of 1st ever premium Lipton ready-to-drink items White Tea with Tangerine and Green Tea with Orange and Passion Fruit which delivered $10MM+ in sales.• Strategized & implemented Defense Plan which pre-empted Coke / Nestea Gold Peak Launch.• Created Southern Fresh Brew growth strategy; Partnered with anchor bottler, Pepsi-Cola Bottling Group, to deliver +40% sales growth in test markets.• Designed Regional Growth Strategy which resulted in +10% growth in single-serve sales.

Blackfriars, London, Gb

Promoted to Brand Manager for +$100MM spreads portfolio of Imperial and Brummel & Brown. Developed core innovation for $250MM Country Crock brand. • Developed Innovation Platform to bring excitement to margarine category through unique Country Crock sub-brand in 3 Phases: Sweet, Savory, Swirls. • Recommended new business model for innovation merchandising saves $4MM per year.• Designed Brand Strategy and Vision for extension of Imperial Value Brand across Unilever food categories using Unilever Household Products Company / Suave masterbrand key learnings.• Developed Strategy to transition Brummel & Brown users to I Can’t Believe It’s Not Butter! with Yogurt within 18 months.• Created Imperial strategic plan for growth using trade promotion strategy and display program.

Blackfriars, London, Gb

Led development of Operating Plan for Lipton (Knorr) Side Dishes $230MM brand and presented all business and financial plans to senior management. Key contributor on team that restored brand to #1 market share in side dish category. Led team and national sell-in for successful launch of dual pouch innovation. Developed consumer activation platform, category management strategy, line management strategy, pricing analysis and strategic analysis for Asian Sides innovation.

Camden, Nj, Us

Managed budgeting, forecasting, consumer promotions, advertising and packaging for V8 Splash $250MM brand. Led team to develop new product claims through nutritional fortification and created long-term growth strategy for brand.

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