John Potts Email & Phone Number

Bristol, England, United Kingdom

Leading the development of the global brand strategy and day to day management of the Computershare brand and related portfolio of brands. Working closely with global and local marketing teams to develop brand and marketing strategies that engage customers and build the Computershare brand in all major global financial markets.

Exeter, England, United Kingdom

Developing industry leading software solutions for educators of the performing arts, helping schools, conservatoires and teachers inspire more children.

Trowbridge And Kirkby-In-Ashfiled

Providing leadership across all elements of brand strategy and marketing activity for the TTS and Consortium brands. Introduced a simplified brand framework and relaunched Consortium with a clear proposition and new identity, With improved use of data and activity evaluation, significantly increased ROI for both DM and digital activity, whilst improving the delivery of brand messages and achieving ambitious revenue targets.

Led the development of the regional marketing strategy aligned to global brand direction. Introduced clear process and engaged the local marketing and merchandise teams in over 100 markets with the brand and business strategies achieving strong brand alignment and consistent campaign activation, led the launch of new global products helping ignite growth in key markets.

Somerset Uk

Created the global marketing strategy for £340m Clarks children’s footwear category with responsibility for the development of international consumer marketing campaigns, trade support activity and product idea generation. Successfully launched selling children’s shoes on line, delivered year on year growth in the UK, and introduced the brand to USA and China.

Identified and led the development of key global business growth strategies, defined the global brand positioning of Clarks and its sub brands and delivered market and consumer insight to the business. Developed the strategy and led the project that launched Clarks into digital selling in the UK delivering a true Multi-Channel Retail Operation that exceeded commercial and operational targets delivering in excess of £80m profit and was voted Multi Channel Retailer of the Year in year one. Defined and led the approach to prioritise countries and categories for marketing investment based on their potential for future growth and return on investment improving the effectiveness of the £47m annual marketing budget.

Delivered greater effectiveness to the UK marketing activity by bringing a greater focus on understanding customers, rigorous evaluation of activity and better integration of plans. Delivery of £1.2m direct marketing activity and UK market insight.

Malmesbury

Created effective trade marketing strategies, supported national sales teams and drove growth with key customers. Led the trade launch of new products and new product categories. Introduced improvements in sales forecast accuracy.

Slough, United Kingdom

Identified ways to drive growth in the confectionery category primarily through visual merchandising and retail marketing

Recruited to Manor Bakeries as a Graduate Trainee in Logistics. In six years gained invaluable hands on experience across the organisation covering Operations (Retail Distribution Manager and Customer Services Manager), Commercial Planning (Sales Forecasting Manger), and Consumer Insight (Market Research Manager).

Bsc (2:1), Geography

A Levels