John Potts Email and Phone Number
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I am a resourceful, strategic marketing professional with proven business success. I have an impressive track record of devising brand strategies and creating powerful marketing campaigns that engage customers and deliver growth. I have experience working in multiple sectors including technology, fashion, education, eCommerce and retail, in both B2C and B2B environments across the UK and international markets. I am particularly passionate about building strong brands and using insight to identify opportunities and formulate solutions. As a leader, I collaborate with ease across functional boundaries and enjoy developing teams and helping individuals reach their full potential.Specialities:Brand strategy, positioning, vision and values.Marketing strategy.Digital Marketing.Sales Strategy.Integrated communications.Creative development.Ecommerce.Retail Marketing.Customer journeysTeam leadership and development.
Computershare
View- Website:
- computershare.com
- Employees:
- 5252
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Global Senior Brand ManagerComputershare Apr 2021 - PresentBristol, England, United KingdomLeading the development of the global brand strategy and day to day management of the Computershare brand and related portfolio of brands. Working closely with global and local marketing teams to develop brand and marketing strategies that engage customers and build the Computershare brand in all major global financial markets.
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Managing DirectorParitor Jan 2020 - Apr 2021Exeter, England, United KingdomDeveloping industry leading software solutions for educators of the performing arts, helping schools, conservatoires and teachers inspire more children.
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Head Of Brand And MarketingRm Resources (Tts & The Consortium) At Rm Plc Mar 2018 - Jan 2020Trowbridge And Kirkby-In-AshfiledProviding leadership across all elements of brand strategy and marketing activity for the TTS and Consortium brands. Introduced a simplified brand framework and relaunched Consortium with a clear proposition and new identity, With improved use of data and activity evaluation, significantly increased ROI for both DM and digital activity, whilst improving the delivery of brand messages and achieving ambitious revenue targets.
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Head Of Marketing - Emerging Markets - Asia PacificClarks Apr 2016 - Aug 2017Led the development of the regional marketing strategy aligned to global brand direction. Introduced clear process and engaged the local marketing and merchandise teams in over 100 markets with the brand and business strategies achieving strong brand alignment and consistent campaign activation, led the launch of new global products helping ignite growth in key markets. -
Group Head Of Marketing (Children'S)Clarks Dec 2010 - Apr 2016Somerset UkCreated the global marketing strategy for £340m Clarks children’s footwear category with responsibility for the development of international consumer marketing campaigns, trade support activity and product idea generation. Successfully launched selling children’s shoes on line, delivered year on year growth in the UK, and introduced the brand to USA and China.
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Brand Planning ManagerClarks Jun 2005 - Dec 2010Identified and led the development of key global business growth strategies, defined the global brand positioning of Clarks and its sub brands and delivered market and consumer insight to the business. Developed the strategy and led the project that launched Clarks into digital selling in the UK delivering a true Multi-Channel Retail Operation that exceeded commercial and operational targets delivering in excess of £80m profit and was voted Multi Channel Retailer of the Year in year one. Defined and led the approach to prioritise countries and categories for marketing investment based on their potential for future growth and return on investment improving the effectiveness of the £47m annual marketing budget.
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Uk Marketing Planning ManagerClarks Jan 2001 - Jun 2005Delivered greater effectiveness to the UK marketing activity by bringing a greater focus on understanding customers, rigorous evaluation of activity and better integration of plans. Delivery of £1.2m direct marketing activity and UK market insight.
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Trade Marketing MangerDyson Jun 1998 - Dec 2000MalmesburyCreated effective trade marketing strategies, supported national sales teams and drove growth with key customers. Led the trade launch of new products and new product categories. Introduced improvements in sales forecast accuracy. -
Category Development ManagerMars Confectionary Oct 1995 - Jun 1998Slough, United KingdomIdentified ways to drive growth in the confectionery category primarily through visual merchandising and retail marketing
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Graduate TraineeManor Bakeries Sep 1993 - Oct 1995Recruited to Manor Bakeries as a Graduate Trainee in Logistics. In six years gained invaluable hands on experience across the organisation covering Operations (Retail Distribution Manager and Customer Services Manager), Commercial Planning (Sales Forecasting Manger), and Consumer Insight (Market Research Manager).
John Potts Skills
John Potts Education Details
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Geography -
BryanstonA Levels
Frequently Asked Questions about John Potts
What company does John Potts work for?
John Potts works for Computershare
What is John Potts's role at the current company?
John Potts's current role is Global Senior Brand Manager at Computershare.
What is John Potts's email address?
John Potts's email address is jo****@****rks.com
What is John Potts's direct phone number?
John Potts's direct phone number is +4414584*****
What schools did John Potts attend?
John Potts attended The University Of Salford, Bryanston.
What skills is John Potts known for?
John Potts has skills like Marketing Strategy, Multi Channel Marketing, E Commerce, Retail, Fmcg, Integrated Marketing, Direct Marketing, Brand Management, Digital Marketing, Customer Insight, Fashion, Footwear.
Who are John Potts's colleagues?
John Potts's colleagues are Scott Olmsted, Laura Tipping, Vi Tran, Ajakaye Mary Glory Itunuoluwa, John Leonard H., Brian Preston, Mike Tomachek.
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