John Staub Email & Phone Number

New York, Ny

DIGITAL AND LIFESTYLE MARKETING AND SOCIAL STRATEGY FOUNDER/CONSULTANTFounder and principle of digital and lifestyle marketing agency offering B2B and B2C services. Specialized in music, entertainment and lifestyle sectors across relevant channels including digital and social media strategy, sales, PR, retail, creative, digital advertising and marketing. Provide social media and overall digital footprint strategy and planning, platform management consulting, data insight/analysis, custom best practices, and content creation.* Digital footprint audit and analytic/data review to set overall strategy, including MarTech Stack review and recommendations.* Designed and managed client presentations, marketing plans and client relations* Increased artist merch sales by 520% with store re-design and integrated consumer marketing.* Social platform and streaming outlet relationships/promotion as promo partners.* Average client social audience growth of 12% * Annual company revenue growth of 15%* Galvanized client streams/sales ~ 12% using integrated digital marketing strategy and data analytics.* Secured song placement on major DSP’s playlists Including Spotify’s “Tailgate”, “Pollen”, “Ultimate Indie” and “Get Turnt” and “Chilled R&B”. * Ecommerce consulting services for online sales and revenue (Shopify, Big Cartel, Merchbar)* Monetization strategies for content including Youtube and Facebook.* Recommendations for setting KPIs and OKRs

Greater New York City Area

Championed digital marketing services for artist roster, including Maroon 5, A$AP Rocky, Robin Thicke, Miguel, Pitbull, as well as partnership and business relationship development and management as East Coast executive for Los Angeles based CAM. Direct Report to - GM Adam Harrison and Founder, Jordan Feldstein * Fueled social media community growth and engagement targeting key social platforms live streaming via Periscope/Facebook Live etc. and playlist strategies.* Built artist online presence, increasing user engagement, sales, and overall CRM, creating playlist roadmaps and keys driving interactive audience communications authoring original audio/video streaming content.* Unlocked overall social audience growth of 15% re-organizing client social media strategy, improving data analytics, content creation, and calendars.* Boosted artist visibility affording partnership opportunities from Nike, Puma, Rockstar Games, EA, and Activision.* Successfully executed social media and streaming platform promotion opps with impression values of $200K+.* Garnered new business creating impactful digital marketing proposals for new client pitches including Pitbull, Miguel, and Andrea Bocelli.

Nyc

Spearheaded digital media partners, agencies and vendor relationship cultivation, educating label staff on digital landscape and platforms including marketing campaigns for label and artist roster, all artist and label digital marketing.Direct Report to - Label President Sylvia Rhone and CEO L.A. Reid Direct Reports - Digital and Integrated Marketing Teams * Achieved social media audience growth ~ 15 - 5000%.* Successfully negotiated a $500K budget artist partnership deal with Youtube.com plus video promotion and impressions valued at $3MM.* Triggered 10MM first day video views and 300MM first day impressions, including Target and YouTube partnerships, executing HP Pavilion/Megan Trainor partnership with social influencer leaders/participants.* Credited with multiple #1 album and single debuts plus 10 Top 10 singles.* Orchestrated $200-$500K multiple media deals with digital media platforms.* Recognized SME (Subject Matter Expert) as music convention marketing panelist including South by Southwest (Austin, TX) and CMJ (NYC, NY).

New York, New York

Led creation and management of digital and field marketing departments for a $30M agency serving major/indie recording artists, film and TV, brands and influencer partnerships, including Pharrell, Gorillaz, the Strokes, James Murphy, Aaron Paul, and Elijah Wood. Built top tier teams hiring and supervising, growing from 1 - 25 staff members with $5 - $8MM department annual revenues.• Grew department from 2 to 26 employees offering integrated digital and lifestyle marketing services.• Orchestrated successful campaigns with budgets of $1M+ for brands like Microsoft, Converse and Mountain Dew.• Optimized campaign efficiency and execution resulting in a ROI of over 200%.• Brand sales growth of 150% per target market with brand awareness increase of 200% per market.• Dept average annual revenues of $2.5M.• Executed growth marketing campaigns for award winning FADER Magazine and Media resulting in 12% average annual audience growth.• Leveraged dynamic talents in negotiations, talent procurement, presentations, operational direction, and audience generation to enhance initiative outcomes, while concurrently innovating and implementing key improvements to boost efficiency and productivity.• Recognized SME (Subject Matter Expert) as music convention marketing panelist including South by Southwest (Austin, TX) and CMJ (NYC, NY).

Greater New York City Area

Product manager and marketing director for the largest independent global record label, responsible for developing and executing marketing plans for emerging recording artists. Worked cross-functionally with radio, publicity, and sales departments and with client management teams to create and present a cohesive brand image across print, broadcast, and live performance channels.

Label manager for independent record label. Releases included UFOFU, Flu 13, Jonathan Fire*Eater, Moby, Cramps, Swayzak. Distribution via Sony/RED.

Ma, Entertainment Business

Bachelor Of Arts (B.A.), Political Science

Bachelor Of Arts - Ba, Political Science And Economics, 3.4

Activities and Societies: skier (a lot), guitarist and tech, songwriter, soccer, snowboarding, cooking, hiking, motorcycle enthusiast.

Bachelor Of Arts - Ba, Political Science And Economics, 3.4

Activities and Societies: skier (probably too much actually), snowboarding, guitarist and songwriter, motorcycle enthusiast, mountain.