John Murphy Email & Phone Number

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

Montreal, Qc, Ca

In this role, I managed the channel marketing program for North America. Responsibilities included:  Managed the day-to-day operations of the co-op credits (MDF) program. Optimized internal program processes and built out external comms program, leading to increased usage towards high ROI joint marketing programs Main point of contact for co-marketing programs with strategic channel partners. Functioned as partner’s marketing liaison, ensuring joint campaigns lead to an increase in leads and sales for both the partner and Genetec Collaborated with Channel Enablement, Product Marketing, Marketing Communications, and Events to develop and execute enablement programs targeting channel partners that drove product education, brand loyalty, and demand for Genetec solutions Tracked effectiveness and monitored trends of MDF, co-marketing, and enablement programs. Applied learnings to improve future performance

In this role, I managed all global marketing programs for the company’s flagship product, Manhunt. Responsibilities included: Executed targeted re-engagement campaigns that generated over $10k in revenue in Q1 2017 Worked closely with the product team to market new product features and enhancements to user base with the goal of increasing platform usage and engagement  Produced on-brand print and digital marketing assets by managing external graphic designer relationship. Asset examples: web and print ads, email templates, and images Managed projects with Google AdWords freelancer to optimize lead gen campaigns

Lamone - Lugano, Ticino, Ch

In this role, I managed all marketing programs for the animal and textile ID business segments for North America. Responsibilities included: Implemented B2C demand generation campaigns resulting in a 20% YoY increase in online sales for personalized pet products, leading to online sales as the third-largest revenue source for North America Managed content and UX updates for PetLink.net website and PetLink e-commerce platform with external vendors  Implemented sales enablement programs which allowed B2B direct and indirect sales reps to increase RFID sales in animal and textile ID markets  Onboarded and trained sales and customer support teams on PetLink product portfolio, brand messaging, and available marketing collateral  Compiled and customized company and product information for municipal RFP submissions

Lamone - Lugano, Ticino, Ch

In this role, I managed the internal and external PetLink Support Teams and Customer Service Programs for the Animal ID Segment in North America. Responsibilities included: Onboarded B2B customers post-sale and provided training on PetLink.net platform and LinkdFurLife Customer Support Program  Trained and managed internal customer support team and external call center representatives on PetLink platform, customer support programs, and brand messaging  Managed customer escalations in collaboration with senior management to resolve conflicts and ensure positive outcomes for all parties involved  Used customer feedback to optimize PetLink platform user experience with web developer and built reports for R&D to improve RFID product development