Began in seasonal garden area and ended in appliances.

Support NIH BUILD, NRMN and CEC initiatives. Working to promote diversity in research and STEM. National strategy development; program goals, objectives and tactics.

Responsible for social media and integrated marketing.Manage all aspects of all social media platforms, including:Facebook pages (direct management of facebook.com/sfccmo, facebook.com/goroadrunners, facebook.com/sfccmoalumni, and oversight of facebook.com/sfccmoclinton, facebook.com/sfccmoboonville, facebook.com/sfccmolibrary, facebook.com/davismpc and facebook.com/daummuseum) • Twitter (twitter.com/sfccmo) • LinkedIn Company Page, Showcase Pages, and Alumni Group • Instagram (instagram.com/sfccmo) • Pinterest (pinterest.com/sfccmo) • Foursquare (foursquare.com/sfccmo)Strategy, tactics, execution, measurement, analysis and reporting.

• Conduct business development and marketing activities, including market research and lead development via third-party marketing suite.• Strategize and execute social media activities on Facebook, Twitter and LinkedIn, including content strategy, acquiring followers/fans, and measurement.• Develop and create marketing materials, including company website updates, client presentations, and recruiting support. Website traffic has increased by 20% since updates were made and SEO activities have begun. First email marketing campaign achieved an open rate of 46%.

• Developed and executed traditional and online media plans, leveraging expertise with website analytics and campaign analysis to determine effectiveness and ROI for campaigns utilizing print, direct mail, display ads, social media, rich media, search engine marketing, and search engine optimization.• Internet strategy planning, including search engine marketing, website design and functionality specification, usability, and analysis. Produced proposals, presentations, and technical and execution plans.• Managed web-based loyalty and retention program development, which included rewards and incentives components. Included strategic direction, marketing collateral development and enrollment campaigns, which have increased annually. Program in operation targets foodservice teams in higher education; new segment programs were in development. Produced member and sponsor communications plans, presentations, direct mail and email enrollment mailers and other materials. Coordinated and attended annual national conference, regional conferences and booth showcase. Redemption/participation has increased by 15-20% annually.• Managed client relationships for foodservice industry clients including Heinz, Johnsonville Sausage, Land O’Lakes, M&M Mars/Uncle Ben’s, Mission Foods, Nestlé Waters, Starbucks, and Unilever Foodsolutions.

Directed web development team for annual launch and enhancements on 10 brand websites to support lead generation and conversion and enhance owner loyalty. Managed development of proprietary software, including training materials and content, used by dealer network and regional sales team. Developed marketing programs and communication tools to facilitate lead generation and conversion via direct mail, database and list marketing, sweepstakes, special events and boat shows. Managed two programmers and external agencies and programmers as utilized. Responsible for annual budget of $250,000. Developed and reported on key metrics, benchmarks and ROI and provided quarterly executive summaries.Selected Achievements:In 2003, pages viewed per visitor increased an average of 26% and site traffic increased by 28% across six major brand websites. Maintained exceptionally strong and value-adding relationships with internal audiences, dealers, agencies and marketing partners.

Maintained four dealership websites using hosted website applications. Produced all online content. Coordinated with department heads to develop effective Internet sales programs. Worked with Internet sales personnel to develop best practices and effective communications. Evaluated all online lead generation services and Internet-based products utilized by the dealer group.Selected Achievements:Lowered annual lead generation costs by 18% while improving close ratios by 12%. Was one of six clients nationwide asked to beta-test new technology platform rolled out by website provider.

Conducted market research and competitive analysis for a suite of CRM products designed to assist automotive retailers in attracting and retaining customers. Developed technology specification documents for customer-facing products, including user interface design and required functionality. Responsible for all website content for Revology.com and RevAuto.com, including customer, dealer, and administrative sites. Developed marketing materials, including dealer marketing collateral, news releases and email communications to dealers and customers.Selected Accomplishments:Launched all sites on schedule with full functionality.

In the San Jose Practice Office, collaborated with partners and senior managers to write, edit, and produce proposals and other client-related deliverables for high technology service lines, including audit, consulting, e-business, and tax. Maintained relationships with practice leaders to ensure proposals contained the most current service offering information and client lists. Coordinated information on the firm’s capabilities to serve high technology companies with 100+ domestic offices.Selected Achievements:Delivered approximately 150 proposals, with a success rate greater than 70 percent, on deadlines ranging from six hours to several days. Contributed to several national and international proposal efforts.

In the Washington, DC Practice Office, managed the region’s contact database, including training parties as needed to update individual partner-related data. Maintained relationships with selected media to make partners available as thought leaders and industry experts. Wrote, edited and coordinated monthly practice newsletter, which included original content, oversight of newsletter contributors, editorial calendar maintenance, selection of material included in each newsletter, layout, design, production, and distribution to the Central Atlantic regional offices. Conducted market research and competitive intelligence to identify and support firm targeting initiatives. Managed firm publications and served as a resource to all internal and external inquiries. Managed direct mail marketing program for three dozen publications, special events, and other programs.