Chief Executive Officer
CurrentWest End Collection is the industry leader in watch and jewellery distribution throughout Australia and New Zealand. I founded the Company in 2002. Through the years West End Collection has successfully launched major international brands such as Daniel Wellington, Maserati, Maurice Lacroix, Olivia Burton, Ted Baker, ICE watches, Paul Smith, French Connection, Superdry, Disney and Karl Lagerfeld by Swarovski Group to name only a few. In March 2019, West End Collection bought the renown jewellery brand GEORGINI, with the intent to build upon its success both locally and internationally. GEORGINI fuses modern elegance with fashion forward design to create a range that includes something for every occasion. Crafted from Stirling Silver and dazzling diamond simulants, GEORGINI offers luxury for every woman. The core GEORGINI range is made of the finest rhodium plated sterling silver, semi-precious stones and glittering gems.Our customer base across all brands includes leading Department Stores, Jewellery Retail, Fashion Chains, Duty Free, Online and Specialist Retailers. We have a network of over 35 staff who are located throughout Australia and New Zealand, offering the very highest levels of service in the watch and jewellery industry.West End Collection has been fortunate to have received significant support over the years from institutional and industry investors that has allowed the Company to grow and prosper in an environment that has proven difficult for many of our competitors.My ongoing focus at West End Collection is to diversify both vertical and horizontal integration of the Company's business mix to allow for greater profitability and market share both locally and internationally. We are working with major international licenses to see this progress eventuate.