John Rosenbaum Email & Phone Number

Stockholm, Sverige

Stockholm, Sweden

Head of Social Media related services, training and development for Retriever, the Media Monitoring and Analysis company. This position included being responsible for:- Business development of “Pulse”, Retriever´s social media monitoring platform- Social media data to four core markets; Denmark, Finland, Norway and Sweden- Social media related training, in both sales and data proficiency, data extraction and aggregation, and inhouse presentations of social media services to all relevant Retriever employees and partners- Implementing training for clients in Denmark, Finland, Norway and Sweden: focus on how to use social media tools effectively and expertly, recognize metrics, determine KPIs, analyze data and realize outcomes- Executing workshops for various Nordic organizations, and coaching them on quantifiable social media strategies and tactics- Coordinating duties of the technical development team- Communication, negotiation and contractual obligations with social media data suppliers and partners, such as Twitter, Facebook, Instagram, YouTube, DataSift, Twingly etc.- Being Retriever´s Social Media go-to-personality for interviews, articles, presentations and debates

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

Head of Sales and responsible for Lissly's sales team

Stockholm, Sweden

In charge of Lissly's largest accounts

Tel Aviv Area, Israel

• Strategic business development and dealmaking in the fields of: online software distribution, toolbar monetization components, affiliate marketing, search partnerships, alternative revenue generation and media buying• Managing online advertising campaigns in Northern Europe, North- and South America • Negotiating deals with lead generation CPM, CPC, CPL, CPA and e-mail marketing networks• Managing campaigns with CPM, CPC, CPL, CPA and Revenue Share marketing models• Managing incentivized- and social media traffic campaigns • Recruited affiliates, networks and strategic partners• Coordinating affiliate communication and managing dispute and discrepancy resolution • Monitoring affiliate activities and analyzing performance using modified ROI methods• Identifying areas of improvement and maximizing ROI

• Oversee the building and implementation of Website• Co-responsible for the overall vision and marketing strategy of the organization • Develop overall sales strategy for the organization’s Website• Copywriting, creating taglines, slogans and marketing messages• Managing and coordinating a one week sales event for distributors, retailers and sales people• Perform business presentations in USA and UK to distributors and retailers • Managing the package redesign, forecasting and budgeting• Execute brand analyses, marketing plan, program support and distribution coordination

• Reporting and writing on human interest stories and financial organizations in the Greater Philadelphia area• Writing, editing and proofreading articles

• Editing and proofreading articles in English and Swedish for translation into six other languages• Managing the collaboration with Yahoo Sports during the 2000 UEFA European Soccer Championship in Belgium and Netherlands• Responsible for the selection of articles displayed on Yahoo Sports

• Responsible for assisting and handling the payments of Nordea’s largest partnering organization’s • Process outgoing foreign payments according to internal procedures• Follow up and investigate receipt of payment as well as unknown or incorrect filing of incoming or outgoing payments

M.S., Strategic Communications, Public Relations, Marketing Communications, Political Campaigns, Performance Consulting, New Media

B.A., Media And Society (Journalism), Political Science, Philosophy, Psychology, Sociology, Religion, Semiotics, History, Film And Music

Activities and Societies: Sports Editor of "The Herald" - Hobart and William Smith Colleges' only student-run newspaper. Four-year letter.

Sports Medicine & Health: Anatomy, Physiology, Biomechanics, Psychology, Pedagogics, Didactics

Social Sciences