John Rozum Email & Phone Number

Madison, Wi, Us

Milwaukee, Wisconsin, United States

Madison, Wi

Consulting services to enhance growth and event ROI for both events and exhibitors. Client list includes trade, public, mobile, conference and festival events looking to increase profitability as well as attendee satisfaction. Long-term clients JJO BandCamp and Sonic Boom are south central Wisconsin's largest annual all-day hard rock festivals. Consulting scope includes many aspects of operations, from budget, layout and planning to providing on-site management assistance.

Responsible for developing and executing strategic plans to recruit and draw high-level attendees and industry groups to AEM events including CONEXPO-CON/AGG, ICUEE (International Construction Utility Equipment Exposition) and World of Asphalt.

Managed all aspects of WDE's world-class trade show. Strategic brand management of one of the dairy industry's most respected brands. Marketing and communications to 863 exhibitors and 400 sponsors. Strategic planning to maximize exhibit space and sponsorship opportunities to grow the event annually despite facility size limitations. Developed relationships and partnerships with a number of vendors who provide services for Expo operations or meet our vendors' needs. Constantly improved the environmental design of the event with a vigilant eye on the overall guest experience. Consistent strategic growth earned World Dairy Expo a number of significant honors: #8 on Expo Magazine's “Top 25 Fast-Growth Shows” list for 2012#12 on Expo Magazine"s “Top 25 Fast-Growth Shows” list for 2011 #11 on Trade Show News Network's Fastest-Growing Trade Shows in America list for 2008-2010#22 on Trade Show Executive magazine's "Gold 100" list ranking North America's largest trade shows for 2012

Responsible for management and coordination of 150+ exhibitors and sponsors. Included coordination and on-site management of entertainment. Worked closely with sponsors and partners for integration of micro-events and mobile marketing. The Dane County Fair is Madison's oldest family-friendly tradition, pairing community fun with education and recognition of agricultural youth for over 150 years.

Madison, Wi

Advised and consulted a green start-up micro-event held concurrent with DCF. It quickly grew to be one of the nation’s largest clean and sustainable transportation events. Visitors to the two-day show were able to check out unique vehicles including hybrid cars, hybrid buses, plug-in hybrids, biodiesel, electric cars, electric bikes, propane conversions and more. The event helped bring green vehicles into the mainstream.

Madison, Wisconsin

Successful creation, introduction, operation, management and eventual sale of a new start-up event for the Madison area golf market.

Madison, Wi

Developed radio marketing plans for a wide range of local businesses. Specialized in non-traditional advertising and non-spot revenue.

Madison, Wi

Develop radio marketing plans for a wide range of local businesses. Specialized in non-traditional advertising and non-spot revenue.

Bs, Ag Journalism (Advertising And Marketing), Poultry Science (Business And Industry)

Activities and Societies: Babcock House, Badger Student NAMA, NAMA Marketing Team

Education record