As the director of operations at Southern Trust Home Services, I lead the business operations. This includes service, sales, installations, finance, human resources, benefits, and recruiting. Selected Key AccomplishmentsSelected by the founder/owner to run the business after only three months in the industryAchieved record-setting revenue monthProduced record-setting net marginRealized record-setting gross marginAccomplished record-setting direct labor Improved customer experience net promoter score by 151%

I'm a certified Maxwell Leadership coach, speaker, and trainer. In my role as a coach, I help clients get from where they are to where they want to be. In my roles as a speaker and trainer, I specialize in leadership development and professional growth. Let me know how I can serve you.I can be reached directly at johnrvaughn@gmail.com.

As the CMO at Fritz's Adventure, I served on the executive leadership team to provide strategic direction while leading the company's marketing and sales efforts. My responsibilities included leadership, vision, innovation, strategy, digital, communication, guest experience, and ultimately driving measurable results.Selected Key AccomplishmentsIncreased sales by 19%Reduced the marketing budget by 63.1%, helping the company earn record-setting revenue per marketing dollar investedGrew net income by 172.5%Enhanced ticket reseller sales by 222%Improved the guest experience net promoter score by 42.3% Helped Fritz’s win the Tripadvisor Traveler’s Choice Award, placing Fritz’s in the top 10% of attractions worldwide

Huddle is the leader in high school event tickets and marketing, printing 170 million tickets annually to serve nearly 10,000 schools. While at Huddle, I enjoyed being part of an amazing culture and serving on the executive leadership team to provide strategic direction while leading the company's marketing efforts. My responsibilities included marketing to our corporate clients and high school affiliates, communications, brand advocacy, customer experience, product marketing, and creative.Selected Key AccomplishmentsPartnered with the corporate sales team to achieve a record-setting $7.3 million sales yearStreamlined multiple processes to create maximum efficiency for Huddle products, including Huddle Tickets, a $5 million property with 170 million tickets printed annually Pioneered the company’s first-ever customer experience function, leading to a “world class” net promoter score of 84 and 12% revenue growth Generated hundreds of B2B and high school sales leads through inbound marketingLead the account management team in effectively fulfilling 100+ client contracts

Teaching is a passion. It's a great joy to facilitate an amazing learning experience for students.

Advance Auto Parts is a terrific company with truly special people. I was responsible for managing and overseeing the execution of the sponsorship marketing programs. I was honored to serve in a leadership position on the Advance Auto Parts Monster Jam sponsorship team, a partnership recognized by the Promotion Marketing Association in 2012 with a Gold REGGIE as “Sponsorship of the Year”. Monster Jam activation included commercial, retail, merchandising, at-event, experiential, traditional and social media. Working with a great internal team and agency partner, we accomplished so much together.Selected Key AccomplishmentsGenerated more than $44 million in total value through the title sponsorship of the Monster Jam program, including $15 million in measured sales at the cash registerIncreased Advance Auto Parts aided brand awareness to 89% and unaided awareness to 82% among Monster Jam fans through significant branding / communication efforts Managed social media agency relationship, including strategy, content development, and analytics review on the Grinder Monster Truck Facebook page that included 58,000 fansWorked with field partners to maximize $3 million in local marketing / community event investments, including NBA, NFL, MLB, NHL, NASCAR, and NCAA

Serving as an adjunct professor for the Troy University eCampus, I taught KHP 4430 (Sports and Fitness Marketing) and KHP 4452 (Sport Communications).

Consulted with various companies, including the Todd Greene Agency, North Star Visions, Varsity Marketing Group, and Gold Brothers Entertainment. Selected Key AccomplishmentsThorough immersion into new industries based on clients’ needs, including social media, mobile entertainment, and virtual goodsAuthored the company profile and 21-page business plan for Varsity Marketing GroupCreated the 27-page marketing plan for Gold Brothers Entertainment

Charged with launching a national sports marketing agency focused on consulting, event management and experiential hospitality. Co-directed all phases of business operations including strategy, marketing platform development, sales, fulfillment, and client relationship management. Selected Key AccomplishmentsUsing a two-person team sales approach, generated over $700,000 in gross sales through fee-for-service programs.Authored the first-ever sports marketing strategy for a multibillion-dollar retail supercenter, allowing the company to maximize its multimillion-dollar marketing budget.Using a two-person team sales approach, generated over $700,000 in gross salesAuthored the first-ever sports marketing strategy for Meijer, a multibillion-dollar retail supercenter, allowing company to maximize its $8.5 million marketing budgetCreated an innovative and proprietary valuation process allowing bLinc to evaluate assets of national not-for-profit organization, Family First, in excess of $1.8 millionImplemented a unique measurement model to analyze and calculate the effectiveness of $1.9 million in sponsorships for Advance Auto Parts, a Fortune 500 companyImplemented thorough NASCAR discovery process for supplemental insurance provider Colonial Life, including race teams, media, and personality endorsement assessments

Directed development and management of sponsor-driven initiatives that included providing superior base elements in Action Sports Media contract business, consulting / retainer work and improved sponsorship presentation programs. Oversaw research, written and visual presentation elements and development of fee-for-service sales opportunities. Collaborated with VP of Sales to create presentation strategies and proposals that consistently exceeded industry standards.Selected Key AccomplishmentsLed a training program for the national sales team that drove revenue in excess of $10 million.Generated $100,000+ in sales through the application of syndicated research and analysis.Produced an additional $28,000 in revenue through the creation of consulting and fee-for-service sponsorship program that included rates, sales initiatives and targets.Created the first-ever event marketing strategy for an automotive aftermarket Fortune 500 company, enabling the company to maximize its $750,000 event marketing budget.

Managed $6.9 million sports marketing budget for a multibillion-dollar Fortune 500 company. Directed a diverse range of marketing and promotional efforts including NFL, NBA, NHL, collegiate sports and minor league sports. Responsible for strategic planning, negotiating, developing, activating, and measuring the programs. Rated in top 15% of performers within the company by “greatly exceeding performance measures.” Selected Key AccomplishmentsDeveloped the first-ever company sports marketing strategy which streamlined decision-making, led the company into strategically-aligned relationships and maximized $6.9 million marketing outlayInvented an online event ticket management solution allowing all company ticket usage data to be housed in a centralized database for accountability and ROI measurementManaged a comprehensive marketing program, title sponsorship of the National Hot Rod Association (NHRA) Southern Nationals, helping achieve an increase of $1.4 million in comparative store salesLed $1.2 million successful sponsorship effort for the National Hot Rod Association Nitro Funny Car driven by Cruz Pedregon; the largest sponsorship investment in company history