Leading Veeva's ESG/sustainability focused software application development efforts in the consumer goods, food & beverage and chemicals verticals. Also responsible for strategy for our advertising claims management application, Veeva Claims.

Designed and launched new cloud software application - Veeva Claims. Veeva Claims manages the end to end process around advertising and product claims. A single source of truth that replaces spreadsheets, email and shared folders used by most large companies today. Accelerates time to market for new products and campaigns and reduces risk related to usage of unapproved, false or misleading claims.Veeva is a leading global provider of industry-specific, cloud-based software solutions for the consumer goods, chemical and life sciences industries. Our unified applications manage the product journey across regulatory, quality, and advertising/product claims to bring high quality products to market faster. Learn more at industries.veeva.com.

Led marketing strategy and execution related to customer acquisition/lead generation as well as engagement marketing at current customers for leading telemedicine company providing on-demand doctor visits via video. • Planned annual conference strategy and executing conference attendance for 8 conferences during 2018 – paid speaking sponsorships and presentations, pre-conference webinars, new booth creative, group events.• Developed assets and collateral for field team and for use in content marketing/account based marketing – white papers, case studies, email scripts for sales team.• Planned and executed outbound email marketing/lead generation campaigns to employer, health plan, and consultant targets through Salesforce/ExactTarget.• Developed customer specific strategies/campaigns to drive registration and utilization at key customers.

• Led teams responsible for acquisition and retention marketing strategies, tactics, and execution for Individual and Family Plan (IFP) and Medicare businesses. • Exceeded enrollment target for 2016 IFP Open Enrollment by over 40%.• Maximized return on marketing spend through evidence based marketing tactics (email, search, display, DRTV), precise targeting, and continuous optimization.• Managed agency relationships, including contract negotiation; represent marketing on cross functional leadership teams.

• Led brand strategy and marketing for $10.5B health plan. • Developed marketing strategies for corporate programs – wellness/clinical programs, online/mobile presence and tools, access to care programs, provider co-marketing.• Developed marketing strategy for first Accountable Care Organization network product for Blue Shield.• Drove clarity for consumers – led initiative to simplify plan/network naming architecture and drive transparency across all communications.

Consulting and advisory work for Issio Solutions, a start-up cloud based workflow solution for ambulatory surgery centers.

Variety of marketing leadership positions of increasing responsibility over nine years. Classical CPG brand management, marketing strategy, innovation, channel marketing, EPA/FDA claims, sales planning, and B2B marketing in healthcare.Global Business Networks Leader, Open InnovationAssociate Director, Customer Marketing - Cleaning Division (Club/Dollar/Home Hardware)Customer Marketing Manager - Club/Dollar/HomeHardware (Glad Products)Brand Manager - Healthcare (Professional Products Division)Brand Manager - Partnerships (Specialty Division)Associate Marketing Manager - Clorox Disinfecting WipesAssociate Marketing Manager - Scoop Away Cat Litter

Business development and sales roles for a start up enterprise software company providing a lead capture solution to enterprise customers such as Intuit and H&R Block. 14th employee.

Responsible for the content business segment of an 18 person start up providing web access to hand held devices. Identified potential partners, negotiated agreements, managed ongoing relationships. Summer employment during business school.

Assessed the impact of mergers and acquisitions in the defense industry on competition for future contracts, vertical integration, and potential cost savings for DoD. Worked closely with DOJ and FTC during antitrust reviews.

Mergers and acquisitions generalist.