John Seiler Email & Phone Number

United States

Atlanta, Ga, Us

Atlanta, Ga, Us

Drive Portfolio Optimization & Activation strategies across Sport & Gaming verticals for all 40 markets within Coca-Cola's Europe Operating unit. Relocating to London Fall 2021.

Atlanta, Ga, Us

▪ Lead strategy & execution of The Coca-Cola Company’s 70+ marketing partnerships across the NFL, MLB, NBA, NHL, MLS & PGA Tour, including associated athletes.▪ Identified as high potential talent within The Coca-Cola Company.▪ Developed, aligned, negotiated and executed first-ever TCCC partnership with the NBA Players Association, including pilot program that delivered +61% impact for the Sprite brand and +25% lift for the portfolio in measured markets.▪ Drove renewal strategy & negotiation for the PGA Tour & Tour Championship, achieving significant savings & retaining all core assets.▪ Concepted & drove execution of the first-ever Golf with a Purpose Charity Match, enabling record-breaking charitable giving at the Tour Championship despite complete loss of on-course revenue due to COVID-19.▪ Spearheaded Long Range Plan articulating a five-year strategy to ensure success in the rapidly growing soccer ecosystem.▪ Built and launched Coca-Cola Venue View, an innovative mobile-based tool for measuring execution in sports venues.

St. Louis, Mo, Us

▪ Defined & managed negotiation strategy for A-B’s portfolio of 50+ Budweiser-led properties in collaboration with cross-functional stakeholders.▪ Developed & maintained A-B’s portfolio of MLB, NBA & NHL partnerships at the League and team level.▪ Built, sold internally, cascaded & led execution of A-B’s 360˚ sports marketing strategies that contribute directly to the company’s bottom line.▪ Sourced & developed cross-promotional opportunities with strategic partners, including Levi’s, MasterCard & FanDuel.▪ Led development of Cubs World Series, Derek Jeter & Dale Earnhardt Jr celebration ads, among the most successful digital content in Budweiser history.▪ Delivered best in class experiential programs, including Bud Live & Bud Light Crew HQ complete with on site activation, cross promotional partnerships, live content creation & media amplification. ▪ Drove renewal strategy targeting savings & added strategic assets while running point on re-negotiation of 50+ deals, including PGA Tour, NBA & Soccer United Marketing renewals.

St. Louis, Mo, Us

Develop and implement experiential strategies to contribute to the growth of AB InBev’s business (volume and share) and brand health. Increase AB InBev’s brand penetration, consideration and attributes by creating experiential programs that leverage the passions of our consumers with focus on sports.

London, England, Gb

Leverage STATS' proprietary sports content, white label products, fantasy games, interactive platforms and custom solutions to deliver premium, engaging digital solutions for top brands and agencies.

New York, Ny, Us

• Integral part of Client Services team that manages all client relationships and internal capabilities including steer the creative process, drive strategy initiatives, direct production team and manage all financials for Nike, NASCAR, Tiffany and Clinique clients. • Lead Account relationship with Nike East Football, Baseball and Athletic Training team. • Led successful pitch construction and delivery for The Ride, a new Nike Lacrosse concept that debuted in July 2013. • Worked closely with Nike Retail Brand Presentation, East Events and East Brand teams to execute the launch of the NFL partnership at the NFL Shop at Draft, Broadway Bowl and additional consumer experiences.• Oversee Nike sponsorship activations at Major League Baseball’s All-Star Game, American League Championship Series, World Series, and MLB Fan Cave. • Developed and managed programming geared towards maximizing pop up retail sales at 2011, 2012 and 2013 BCS National Championship Games. • Led execution of design, build out and management of Tiffany Lounge at the 2012 Northern Trust Open.

New York, Ny, Us

Support Account Management team in preparation for Nike's central role in the FIFA World Cup, MLB Opening Day, and other major sporting events.Identified and developed marketing strategies and tendencies for a group of Major League Baseball clubs targeted by Nike.

Produced stories and games for the official website of Major League Baseball.Copy-edited, wrote captions, selected video and pictures and produced live in-game updates.

Worked with Ad Sales Staff in necessary tasks including updating company resources.Researched and compiled list of Competitive Reports that detailed client marketing activities on other networks.

Bachelor Of Arts, Political Science Major

Education record