As Chief Operating Officer at AGRARIA San Francisco, America’s original luxury home fragrance company, I oversee company operations and direct-to-consumer sales, including digital and Amazon platforms. Our products are carried internationally at exclusive department stores such as Neiman Marcus, Saks Fifth Avenue, Bloomingdales, Bergdorf Goodman, Harrod’s, Tanagra, and the amenities selection of InterContinental Hotels worldwide.In the realm of luxury goods, my expertise is demonstrated through fostering partnerships and steering growth. My approach integrates CRM to cultivate exceptional customer relationships. At AGRARIA, we are committed to crafting exquisite customer experiences and achieving sustainable, value-driven growth.

I offer consulting services in business strategy, food & beverage, technology, and marketing to help companies succeed in today's dynamic and competitive marketplace.As a consultant, I facilitate deals and partnerships for early-stage concepts and advise on brand launch strategies. My expertise is primarily focused on technology companies, early-stage tech startups, consumer products, and hospitality brands.

As CEO and Managing Partner of the innovative restaurant concept "Prawn," created in collaboration with culinary legend Mark Peel, I led the development and launch of a multi-location franchise business for rapid expansion.To realize this vision, I built a corporate restaurant team and oversaw the opening of two initial locations in Los Angeles and Pasadena, as well as a central production and distribution operation in preparation for future expansion.The Prawn concept was centered around sustainable seafood, which was verified by the Monterey Bay Aquarium Seafood Watch program. Our commitment to sustainability was a core value that we instilled in our employees and communicated to our customers, and it played a key role in our success.As a CEO and Managing Partner, my focus was on building a strong brand, a scalable business model, and a culture of innovation and excellence. Through my leadership, we were able to create a unique dining experience that resonated with customers and positioned the Prawn franchise for continued growth and success.

As a co-founder and primary investor of a start-up beverage brand, I played a key role in conceptualizing the brand and launching proof-of-concept products with my co-founder. Our focus on innovative product design and quality led to immediate recognition and positive feedback from consumers and industry experts.After successfully establishing the brand, we sold the business and transitioned to a new group for further expansion. Throughout the process, I leveraged my experience in entrepreneurship and business development to ensure a smooth and successful transition.As a result of my involvement in this venture, I gained invaluable experience in building a successful start-up from the ground up. This experience taught me the importance of developing a strong brand identity, fostering innovation, and prioritizing quality in all aspects of the business.

During my tenure at AT&T Interactive and YP, a Cerberus portfolio company, I held multiple leadership roles with including:- Executive Director of Marketing, where I led the development and execution of marketing strategies to drive revenue growth.- Executive Director of Technology Program and Product Management, where I oversaw the development and launch of technology products (ERP, CRM/Salesforce.com, Ad Systems), working closely with cross-functional teams to ensure successful execution.In addition, I was a member of the transition team during the acquisition of AT&T Interactive by Cerberus, overseeing critical aspects of the migration and ensuring continuity of operations.

As a key partner with the Managing Director, I played an instrumental role in launching and establishing the Los Angeles office for a digital agency. In just over a year, I helped build the staff and practice from 2 to 30+ team members, generating significant revenue for the company.I also oversaw all accounts for the office. This included developing and nurturing executive client relationships, creating strategic solutions to meet their unique needs, and planning for long-term growth. Through our efforts, we were able to drive significant results for our clients, while also growing our business and reputation in the Los Angeles market.

Program lead for the Acura interactive account managing a multi-million dollar operating and advertising budget. This included overseeing a range of initiatives, such as online media, website development (including mobile), social media campaigns, event management, and large-scale photography and video production (including 3-D, set, and location shoots).In addition to my operational responsibilities, I also managed the financial aspects of the account, including managing the P&L and ensuring that all initiatives were on budget and meeting revenue targets.

Responsible for managing and growing our business relationship with a key client in Los Angeles. Additionally, I have played a crucial role in pitching new solutions to the client, leveraging my expertise and knowledge of their business needs to develop effective strategies and proposals.

As a Digital Delivery Manager, I was responsible for managing US and global campaigns for Microsoft, including the Microsoft Office Suite 2003, Windows Vista, and Microsoft Office 2007 (Pre-Release Beta). My role involved overseeing the delivery of interactive projects that were translated in up to 29 countries worldwide.Additionally, I managed the Los Angeles P&L for the Microsoft account and operated within an integrated agency model, working closely with other McCann offices, including international offices. My focus was on efficiently organizing and managing geographically dispersed teams and procuring critical services to ensure the successful release of high-impact projects for key clients.

During the initial launch of TrueCar, I was responsible for overseeing the lead generation/delivery business and managing the build out the technology infrastructure in preparation for the company launch and partnership with Capital One's DriveOne program.After the launch, I became the head of the Lead Referral and Acquisitions line of business. In this role, I focused on strategically developing partner relationships and overseeing lead routing to support all revenue generating activities within the company.I also played a key role in overhauling an underperforming business group by streamlining processes, re-negotiating acquisition partner contracts, and eliminating core system issues that negatively impacted revenue.

As the onsite account lead at Toyota Motor Sales (Toyota national HQ), I was responsible for account operations and business development objectives for Intermark Interactive.I supervised the build-out and oversight of portions of Build Your Toyota, Lexus, Scion, and affiliated systems.I was accountable for the successful delivery of all Intermark Interactive projects for Toyota Motor Sales and acquiring new business across the business lines. During my tenure, account revenue tripled due to my efforts in building relationships and providing appropriate solutions.