Champion veterinary care through the development of mutually beneficial partnerships in symbiotic categories.• Developed and executed strategy (including process and governance) for partnerships across three categories: pet nutrition, diagnostics, and insurance• Lead and collaborated across functions to ensure successful launch of initiatives that reduce barriers to vets and pet owners and optimize commercial value and health outcomes• Brokered contracts and cultivated relationships to ensure long term ability for data capture that will provide actionable insight for optimal disease prevention and treatment

Commercial responsibility for $210M P+L across 6 disease states/8 brands and people leadership of four team members ranging from Brand Manager to Sr. Brand Manager. Coached optimal leadership behaviors delivering significant value to business performance and professional growth• Driving strategic brand development for U.S. therapeutics portfolio to deliver significant growth via innovation and collaboration with R+D and global strategic marketing• Lead team to first Therapeutics launch in six years, a revolutionary Diabetes therapy (Senvelgo)• 2023: lead therapeutics portfolio to significant YoY revenue growth of 15% with outstanding performance from following brand portfolioso Canine Congestive Heart Failure – 43%o Canine OTC Oral Health – 14%o Diabetes – 7%• 2022: lead following brand portfolios to significant YoY revenue growtho NSAIDs – 40%o Diabetes – 25%o Canine OTC Oral Health – 20%

Driving significant growth (revenue growth of 4% in 2020 and 10% in 2021) for the #1 oral flea and tick protection brand through B2C and B2B initiatives and owned $48M budget.• Successfully owned brand strategy during rapid channel expansion into online retail• Created new NexGard brand positioning that modernized the brand standards and design language targeted to better connect with U.S. consumers that still aligned to global positioning• Owned media plan strategy and execution that contributed to significant YoY revenue growth

Lead Consumer Marketing team of four, rebuilding team and marketing mix strategy from scratch (with channel strategy focus in online retail), and leveraging marketing automation (Adobe). Responsible for yearly brand communications plan to accelerate revenue growth.• Budget responsibility of ~$74M• Owned VUSE sports marketing program in U.S. for Formula 1 strategic partnership with McLaren Racing

Lead Consumer Marketing team of ten directly leading four, developing two who received promotions under my leadership. Modeled leadership behaviors through coaching moments. Responsible for strategic vision and evolution of marketing mix including advertising and promotion that generated conversion of 4% becoming profitable within 1H of year, and tripling consumer communications database. Portfolio budget responsibility of $40M.• Achieved 3%+ volume growth (in declining category) and 15%+ share growth in both fiscal years

Lead product innovation and packaging design in alignment with brand standards and launched 4 different products, including VUSE Vibe in constant collaboration with R+D.• Developed and launched VUSE App for two Bluetooth enabled products that I commercialized.

Drove redesign of and programming strategy for Camel website (’14-15).• Improved digital reporting platformCreated the strategy and launched a Spanish language marketing campaign for Camel Crush (’13-’14).• Developed qualitative and quantitative research in coordination with insights team which informed execution across D2C touchpoints

Deployed the 6Ps of marketing across the RAI portfolio of brands, in 100+ accounts, while cultivating business relationships, and gaining insight from hundreds of consumer engagements.

Advertising media agency focused on media planning and buying across traditional, digital, and emerging mediaSr. Digital Media Planner - Monster.com, LL Bean, and Citibank (2008-2010)Managed and executed weekly reporting and optimization duties integral to maximizing success of media campaigns and lead weekly reporting calls with clientsManaged billing, including handling the media authorization process, and clearing up discrepancies with vendors ensuring proper financial responsibility for our clients and the agencyPlanned multiple retail, B2B, financial, and sponsorship campaigns with brand and direct response goals with some budgets in excess of $2 million per campaignExecuted launching of campaigns including setup in Atlas which entailed distribution of creative to ensure successful and seamless campaign launchesEducated clients with presentations on emerging digital media i.e. mobile, social media, rich media/video, etc.Took leadership role in training six Jr. Planners, two of which were promoted

Pulled reports from Atlas, Nielson, and Comscore to be used for planning, reporting to the client, and dealing with publisher invoicing discrepanciesLearned and maintained detailed performance reports for client on a weekly basis using Excel and Access/Sequel allowing supervisors to make appropriate planning/optimization decisions that would positively impact campaignsHelped put together client presentations including conducting research as well as organization and aesthetic alignment of decksCreated, tracked, and organized insertion orders for majority of campaigns ensuring proper fiscal responsibility between client budgets and media contractsOrganized all interactions between our team and publishers enabling smooth communication and relationships with media partners