Having a tremendous time engaging donors, partners, and the media in sharing a story that is truly changing lives. U.S. Kids Golf and the U.S. Kids Golf Foundation are proud to serve hundreds of thousands of families worldwide. By producing award-winning products, U.S. Kids Golf makes learning and playing golf easier and more enjoyable for young players of every age and skill level. The Foundation offers opportunities and programs that provide exceptional lifetime experiences and cherished family memories. Together, U.S. Kids Golf has proudly led the world in all things kids golf for more than a quarter century. My job and my passion is to share that story and help it scale in a way to reach others. From award-winning social media campaigns to producing a podcast geared towards kids and families, to writing copy for speeches and newsletters, or cultivating important relationships with donors/partners, and even some on-camera work for various live stream shows we do – whatever it takes to reach and serve is where you’ll find me. Most proud to work for an organization and a mission that does good things and takes pride in doing all of them the right way.

Tasked with increasing brand awareness, cultivating, engaging and mobilizing audience, providing proper messaging, agency relations and marketing tentpole events for a national non-profit that supports military families through academic scholarships and education assistance. Duties include: - Working to build an active and engaged community of supporters and donors. Finding innovative ways to grow audience via owned, paid and earned media - with particular emphasis on earned. Accumulated digital audience growth of nearly 300% over previous 5-year total in 2014.- Supporting national and regional events via electronic, print and digital media platforms.- Proficient in connecting with an audience via email marketing, social media, search media, press releases and creating effective user experience on website.- Working closely with all forms of media for national exposure - from national television to local newspapers to industry specific blogs and forums.- Overseeing relationships with media and PR agencies dealing with particular campaigns and/or national strategies.- Creating complex budgets for national campaigns, multimedia crews, various events and partner support. - Drafting talking points and conducting media training for executives and rest of staff.- Planning an annual calendar of events and supporting needs, directing team to support each of those needs in timely and efficient fashion. - Partnering with high-profile supporting brands and celebrities to augment their contributions and also provide brand value back for their support.- Strategizing as part of executive team supporting NASCAR race (Folds of Honor QuikTrip 500) as well as nationally televised Patriot Cup.- Member of Partrnership Review Board (strategic alliances) and Executive Steering Committee (strategic direction) of the foundation.

Editorial Director - Responsible for editorial content for one of the world's largest golf websites. Duties included ideation sessions, research and data analysis, resource allocation, overseeing production of video shoots and serve as liaison with many golf industry executives and professionals. Strategized editorial coverage of many of golf's largest events including the PGA Championship, Ryder Cup and the PGA Merchandise Show, the largest golf industry event in the world. Content Creator - Worked on all aspects of putting top-tier content onto the web including feature writing, compelling video shows, top player interviews, live blogging from events, photography and talent recruitment. Successfully launched several video series, sales-sponsored content, weekly franchises and one-off features designed around golf. Revenue Generator - Worked closely with Sales staff to brainstorm potential pitches to sponsor leads, execute fulfillment, develop sellable franchises.Web Producer - Worked with several and diverse CMS systems, basic photoshop skills, SEO trained.Golf Expert - Worked closely with all tiers of the golf industry; from leaders of all governing organizations, interviewing major championship winners, developing close relationships with representatives of all OEMs and industry personnel and networking among 27,000 PGA Professional members. Social Media Facilitator - Created and made all posts for PGA.com Facebook page, growing (organically) to over a quarter million members in three years. Developed plan to utilize social media as both a forum for discussion, traffic generator and to aggregate content for PGA.com proper. Franchises include "A Quick Nine" (Facebook) and "Week's Worth of Tweets" (Twitter). Named 2012 CableFax "Best of the Web" - Blogger/Tweeter/Social Networking Facilitator" for building audience, engagement and content via social media channels. 2013 was named "15 to Watch" and 2014 Online Community Developer of the Year by CableFax.

Began as VJ (running teleprompter, pulling tapes, camera operator) and worked way up to weekend director over 13 year career.