John Smid Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Developed and launched Score Titan, a revolutionary portable scoreboard for youth baseball and softball
• Developed multi-faceted financial models to inform pricing strategies, revenue projections, and supply chain efficiencies
• Led product design and manufacturing processes to ensure lightweight, wireless, and easy-to-use features for maximum convenience and professional-grade functionality at a marketable price
• Oversaw development of mobile app and inventory systems designed to support scalable rollout and ongoing product support
• Implemented marketing strategies to promote Score Titan, resulting in increased brand awareness and sales growth.
• Built and launched sponsorship programs to open local baseball and softball markets to corporate advertisers, while providing subsidies to teams

Toronto, Ontario, Canada

Oversaw agency that builds high-profile digital products for some of the world’s most recognized brands, such as Scotiabank, TD, PwC, Rogers, Telus, CBC, CTV, Nickelodeon, Global, Taco Bell, WWF and more.* Engaged with stakeholders at all levels, including C-Suite executives, multidisciplinary group leads, production teams, and customers* Built and managed.

Led content and community strategies for a venture product called eConcierge. The product was conceived by Ted Rogers and focused on high-rise apartment buildings and condominiums.

I was hired to relaunch todaysparent.com on a new CMS platform. As the Internet was still young, this relaunch was a quantum leap that moved the site from straight HTML to a Java-based CMS with articles marked up with XML. God bless those interns for marking up 100's of articles by hand!

Toronto, Canada Area