• Project managed and coordinated between the go-to-market teams and external vendors to ensure all deliverables were aligned with the product launch timeline of HomePro, TELUS’s expansion into virtual and in-person support for all connected home devices• Enabled the D2C sales channel by creating agent scripting and positioning for frontline agents to cross-sell HomePro alongside TELUS core products• Conducted detailed quantitative analysis by creating a business case to evaluate tactics to accelerate the growth of the Wi-Fi Plus product and compare Wi-Fi 6 penetration rates between major competitors in the marketplace• Increased Wi-Fi Plus product knowledge within internal stakeholders by creating an easily accessible intranet website that centralizes the product’s updates, training materials, marketing campaigns and reporting dashboards

• Redesigned and streamlined internal processes to improve digital web performance by 15% for the team’s largest campaigns such as Black Friday, Diwali, and Lunar New Year• Led and managed a $85K marketing budget for the Filipino segment to create digital campaigns and in person events by collaborating with television partners and influencers to build awareness and generate sales of TELUS core products• Spearheaded the team’s expansion into the gaming space by launching the first mobile gaming campaign and collaborating with the TELUS Gaming team to establish future opportunities• Analyzed and tracked key digital marketing metrics through Adobe Analytics and Decibel to collect insights and provide a comprehensive recommendation on the team’s digital strategy for 2024

• Planned, executed, and led a team of 30+ internal and external stakeholders including developers, architects, and channel teams to implement a new API, impacting 6 technical systems and 140K new customers by year end• Secured $500K in capital to kick start an enhanced customer onboarding journey by creating and presenting a compelling business case to the executive leadership team• Created business requirements and user stories to coordinate cross-functional teams while managing the projects key KPIs such as timeline, budget, and risks• Reviewed technical specifications and architecture maps of systems and platforms to evaluate different technology options and prioritize platforms for the 2023 service development roadmap• Conducted quantitative and qualitative competitive research and analyzed extensive customer data to provide recommendations to support growth initiatives within the team’s expansion into B2B2C cybersecurity

• Increased online poker and bingo revenues by 10% by leading digital campaigns which included strategizing with internal stakeholders, briefing external agencies, creating website copies, and tracking campaign KPI’s• Assisted the acquisition and retention marketing agile teams to assist on display, social, and search campaigns while tracking its success through Google Analytics and QlikSense • Managed BCLC’s eCommerce website PlayNow.com to increase customer engagement and traffic by A/B testing website banners, creative assets, CTA’s, and messaging• Collaborated with the internal creative team and UX/UI team to create promotion pages for new weekly casino games, the highest revenue generator for PlayNow.com

• Implemented a new B2B digital and SEO strategy resulting in an increase in social media impressions, website visits, and customer interactions by over 15% • Evaluated and developed detailed market analysis and market research reports to guide Radius Security’s expansion into new markets in Canada and the United States• Spearheaded the creation of detailed brand guideline documents for both brands to ensure future marketing material is consistent and encourages customer brand recognition and recall