• Managed and curated content distributed on company branded YouTube channels.• Consulted with BlazeTV hosts about content, packaging, and strategy on a regular basis.• Generated new content, packaging, SEO, and strategy ideas to grow branded channels.• Analyzed analytics and trends while testing new ideas to optimize content and messaging.• Worked closely with video editors and the graphics team to ensure quality of content.• Launched new YouTube channels and initiatives to grow revenue and diversify accounts.• Ensured all content posted is brand safe and adheres to platform guidelines when appropriate.• Kept a strict content schedule to maximize potential viewership and promote our BlazeTV hosts.

• Led a team of coordinators focused on brainstorming and distributing both promotional and monetizable video content on YouTube and Facebook.• Directed day-to-day video content strategy on YouTube channels with over 15 million combined subscribers.• Oversaw all video posting on YouTube and Facebook with a special focus on brand safety.• Generated new video and content ideas to fuel a growing audience.• Ensured all content adheres by posting guidelines on each social media platform.• Worked closely with the editing team to identify and produce viral, quality video content

• Approved PTO and managed the weekly work schedule for a team of content coordinators.• Approved video content and video copy before posting to Facebook to ensure it is brand safe.

• Create engaging Facebook and podcast copy with a strict sense of brand-awareness in mind.• Identify hard-hitting short clips from long-form podcast content to post as stand-alone videos.• Generate clickable YouTube titles, informative descriptions, and engaging social media banners.• Adhere to a fast-paced posting schedule with strict deadlines.• Cultivate and nurture our audience by interacting with followers in a brand-safe way.• Create analytical spreadsheets to track KPIs across multiple platforms.

Lever Gear is a small business based out of Greenville, SC which designs beautifully crafted tools to tackle everyday life. We believe in having less stuff, designed with more care. I am a Marketing and Operations Associate tasked with managing our social media platforms, creating advertisements, and more. Specific duties include:Managed all social media channels - Facebook, Instagram, Twitter, Youtube, Pinterest.• Created and managed ads for online marketing through Facebook, Instagram, Google Ads, etc.• Developed marketing plans and editorial calendars.• Constructed and maintained a chatbot for Lever Gear’s Facebook page through ManyChat.• Utilized brand-safe copywriting skills to assist writing newsletters, website copy, and creative collateral.• Worked in both WooCommerce and ShipStation to check and ship orders in a timely manner..• Controlled and managed inventory across various Ecommerce platforms including Amazon (FBA), eBay, Etsy, and more.• Managed customer service inquiries, questions, and requests.