John Jackson Email & Phone Number

United Kingdom

United Kingdom

United Kingdom

An award-winning strategist, with 25 years experience, I identify trends and create campaigns for implementation across channels ranging from social media and corporate web sites to outdoor, direct mail, TV, and radio. Areas of expertise include:Market / Competitive Analysis • Creative Marketing Communications • Strategic Planning • Brand Development /Repositioning / Management • Innovation Strategy • Reporting • Social Media Campaigns • Website Development • Supplier Relations • Web / Digital / Social Media Content • Team Leadership • Communications Campaigns •Budget Control • Public Relations Professional experience includes: I specialise in providing businesses and organisations with innovative thinking to support their strategic goals. My depth of experience has allowed me to successfully engage with a broad range of clients, including: an iconic UK visitor attraction, PR and media agencies, housing associations and urban regeneration projects.

Developing and delivering the Marketing Strategy for a highly innovative multi-million project.Including:Strategy creationBrand developmentCampaign planning and deliveryDeveloping PR campaigns inc WomenspireOn line marketing Social media inc iPhone apps, Twitter and Facebook campaigns

Intelligent MarketingStrategic marketing consultancy services, provided to businesses requiring expert advice to ensure their marketing function is effectively delivering results.In essence: Results not Rhetoric

Opportunity Wales provides eCommerce advice and support to businesses.Over 12,500 have received support from Opportunity Wales and a sample of 58% of these clients has shown combined turnover to have increased by £330,700,000 and 3,358 jobs created.Achievements:•Developed the marketing strategy and plan. This entailed successfully deploying B2C marketing techniques in the B2B market•Established the marketing department •Built and nurtured the brand and corporate identity •Introduced an innovative CRM programme. By having a database of businesses in-house, DM activity could be tailored to businesses by sector and location, helping to minimise cost•Strategic planning of Off-Line and On-line marketing campaigns•Planning and delivery of over 100 Opportunity Wales events•Copywriting, literature, feature articles, speeches, press releases•Editor of Opportunity Wales eCommerce magazine•Negotiating sponsorship support from stakeholders •Budget control

This unique role was to enhance the retail experience in Tesco’s then flagship Extra store and afforded me the opportunity to create and deliver an innovative marketing programme to increase sales in a store that serves 55,000 customers per week.Responsibilities / Achievements:•Enhancing the TESCO Extra brand by devising and delivering a bespoke customer focused marketing programme.•Planning in-store promotions and events based on negotiating suppler support•Media planning and buying •Store PR and media relations, resulting in over £150,000 of free editorial coverage in the South Wales press in just 8 months•Devised and managed a comprehensive competitor analysis exercise

This was a new role for House of Fraser based within the head office marketing department and reported to the marketing director. The aim of the role was to proactively assimilate all existing sources of research information available to the business, and to then identify and commission ad hoc and continuous research to create a complete set of marketing intelligence. Further the role also involved undertaking research to assist in the development of private label brands such as Linea and to create profiles of the target customer groups for the buyers to use when sourcing their collections.

Post Graduate Diploma, Marketing

Post Graduate Diploma in Marketing

Postgraduate Diploma In Marketing, Marketing

Post Graduate Diploma in Marketing