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Proven CEO of two different middle market companies owned by Private Equity. Full P&L ownership, driving EBITDA from $15M to $22M in 3 yrs. Transportation/Logistics w/ Global Perspective. Vast career experience in Asia Pacific region. International Policy work at highest levels of United States Air Force. Brand Marketer at P&G and Kellogg’s – Director of $400M wholesome snacks portfolio. M&A success on $4B Keebler acquisition and numerous middle market transactions, including roll-up experience with international PE firms. Created startup company in the $1.3 billion adult nutritional beverage category, acquiring the dormant brand, Metrecal, and bringing the brand back to American consumers. Currently leading a B2B packaging company in Southern California.He served for over 10 years as a Board Director on the Board of Directors for the Army and Air Force Exchange Service (AAFES "the Exchange"), which at $8.3 Billion in annual sales is the nation's 56th largest retailer. He served for 5 years each on the audit and finance committees and for three years on the pay and compensation committee.He recently retired as a Major General (two-stars) in the U.S. Air Force Reserve, including serving as the Mobilization Assistant to the Air Force Chief of Staff, assisting with the organization, training and equipping of 685,000 active-duty, Guard, Reserve and civilians. 33+ years of increasing responsibility and leadership in acquisition, program management, aircraft sustainment, supply chain and logistics. Special focus on international policy in Pacific theater, with senior leadership of entire Pacific region while serving as a Brigadier General as the Senior Reservist to the Director of Logistics for the entire US INDOPACOM command in Honolulu, HI.He has an MBA in Marketing and another Master’s Degree in Economics. His undergraduate degree is from the U.S. Air Force Academy in Political Science. He recently earned a certificate in Machine Learning/AI from MIT Sloan School of Management. He’s an Eagle Scout and his hobbies include travel and foreign languages. He is also a PADI Divemaster.He is married to Michelle Tree, and they have 5 children. It is the second marriage for both of them. Tragically, his oldest daughter from his first marriage, Stephanie Tree, died from an accidental drug overdose in August, 2011.
Packaging Solutions For Today'S Industry
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OwnerPackaging Solutions For Today'S Industry Sep 2020 - PresentPackaging Solutions is a proven leader in creating sustainable packaging products for B2B customers from Coast to Coast. Creating custom packaging from cardboard, foam and other materials, the company excels at creating award-winning custom designs, identifying cost-saving manufacturing solutions, and inventory management. Located in Southern California, Packaging Solutions is a 20-year old company which also provides a full suite of mil-spec packaging services for defense-related customers. We acquired this company in early 2020 and Packaging Solutions is a Service-Disabled Veteran-Owned small business.
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Chief Executive OfficerCaymen Ventures, Inc. (Cvi) Jun 2006 - PresentEl Cajon, California, UsCaymen Ventures, Inc. (CVI) provides world-class logistics solutions and management consulting. Forged from over 34 years of experience, our leadership team has worked in all aspects of management consulting, food marketing, manufacturing, logistics and supply chain management, bringing unparalleled expertise to meet the evolving needs of our customers. We work with clients ranging from small entrepreneurial startups, to middle market PE-backed firms, to the Fortune 100. The company also provides outsourced executives for operating roles with CPG companies, including roles such as President, on two different occasions for periods of one year each. We are a Service-Disabled Veteran-Owned small business. -
Board DirectorArmy And Air Force Exchange Service (Aafes) Jan 2014 - May 2024Dallas, Tx, UsDirector on the Finance Committee of the Board of Directors. Previously on the Audit Committee.The Army & Air Force Exchange Service (AAFES) is the 56th largest retail organization in the U.S., with annual revenue of $8.3B and employing 34,000 civilian and military personnel. The Exchange operates retail and convenience stores, gas stations, restaurants, theaters, vending and other businesses on military installations in all 50 states, five U.S. territories and more than 30 countries. -
Major GeneralUs Air Force Reserve May 1990 - May 2024Robins Afb, Ga, UsRecently retired in May 2024, awarded the Distinguished Service Medal. Prior assignments included serving as the Mobilization Assistant to the Air Force Chief of Staff at the Pentagon. He assisted the chief with the organization, training and equipping of 685,000 active-duty, Guard, Reserve and civilian forces serving in the United States and overseas.He assists the Chief with the organization, training and equipping of 685,000 active-duty, Guard, Reserve and civilian forces serving in the United States and overseas, developing global Air Force policy and working across the entire US government at the highest levels.Prior to this he was assigned as the Senior Reservist to the Director for Logistics, Engineering and Security Cooperation (J4), Headquarters, U.S. Pacific Command, Camp H.M. Smith, Hawaii. In this role he led policy development with senior-level allies across the entire pacific region, improving inter-operability and operational synergy.Prior to that assignment, as Mobilization Assistant to the Commander of the Oklahoma City Air Logistics Complex, he led the production focus on producing and delivering 148 aircraft, 323 engines, and 68K in commodity items to the Warfighter. The Complex oversaw 9,200 people, 60 buildings/3M sq ft and a $3 Billion annual operating budget.He served on Air Force active duty for 7 years following graduation from the United States Air Force Academy, then become an Air Force reservist. 3 years as Squadron Commander of 215 people--led diverse group of Airmen to award-winning performance. Promoted to Major General (two-stars) in Apr, 2021. Awarded the Defense Superior Service Medal for work in the Asia Pacific theater. -
Chief Executive OfficerValudor Products, Llc Jun 2018 - Jun 2020Encinitas, California, UsValudor Products, LLC, is a global special chemical distributor. A leader in the specialty chemical industry, they provide compelling value to their customers. They focus on Agriculture, CASE, and Process Performance Chemicals. They were ranked #66 in the Top 100 Chemical Distributors in North America. The company is owned by a large Private Equity Firm. -
Chief Executive OfficerRaymond Express International Mar 2013 - Sep 2017Raymond Express International (REI) was a global leader in produce and cold chain logistics, specializing in the procurement, distribution, transportation, marketing and merchandising of fresh fruits and vegetables, with a special focus on the western U.S., Asia, and Australia. This $150M company was acquired by HIG Capital, a leading private equity firm in Feb 2013, as a leveraged buyout of the sellers (LBO). I was brought in by HIG Capital as the CEO at the closing of this transaction to leverage my unique background of CPG/Food brand management combined with global supply chain experience with U.S. military.Responsible for all global revenue and EBITDA. Established the objectives, goals, and strategies for annual growth and owned the long-range business plans. Tracked performance and held employees accountable. Led executive management team and reported to the Board of Directors. Grew EBITDA from an initial $15M at closing to a high of $22M/yr in less than three years. Led all M&A activities, including identifying roll-up opportunities and due diligence.
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Candidate For U.S. Congress In The Illinois 10Th Congressional DistrictFriends Of John Tree Nov 2011 - Mar 2012"Friends of John Tree" was the committee to elect John Tree to the United States House of Representatives from the 10th Congressional District in Illinois. It consisted of 2 full time staffers as well as hundreds of volunteers. The campaign generated substantial interest and enthusiasm for the candidate, both at the local level and nationally, as well as endorsements from national politicians and a local newspaper. On election day, however, the voters went in a different direction.
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Co-Founder And Managing PartnerMetrefood Company Jun 2004 - May 2006Schaumburg, Il, UsResponsible for all business operations for a new startup company in the $1.3 billion adult nutritional beverage category. Acquired the dormant brand, Metrecal, and developed the entire revitalization plan to bring the brand back to American consumers. Created a virtual company for unlimited scalability with outside sales force and supply chain. Result: Starting as just an idea, Metrecal got to the shelf at over 3,000 stores nationwide, including Wal-Mart, Kroger, Albertson’s, and other leading retailers. Additional capital was needed to fund the business, and the company was then sold to enable further growth. -
Marketing DirectorKellogg Company Jan 2002 - May 2004Battle Creek, Michigan, UsResponsible for all US volume and profit for $400 million portfolio of leadership brands, including Nutri-Grain, Rice Krispies Treats, Special-K bars, and Cereal&Milk bars. Portfolio was growth driver for U.S. business, up +75% over prior 2 years. Growth was driven by superior product innovation, award-winning advertising, and outstanding sales force execution. Created portfolio vision and 3-year business plans, including market segmentation, marketing plans, sales objectives and profit goals. Championed the brands internally and externally, and owned the portfolio P&L and $112 million marketing budget. -
Senior Brand ManagerKellogg Company Jan 2000 - Dec 2001Battle Creek, Michigan, UsResponsible for all US volume and profit for $175 million Rice Krispies Treats franchise. Owned the brand P&L and $22 million marketing budget. Sales exceeded budget for first time in 3 years! Selected by Kellogg Chairman and CEO to serve as 1 of 2 marketing experts on a special 12-member acquisition team to conduct all due diligence and negotiations for the biggest acquisition in Kellogg history: Keebler. (Purchased by Kellogg’s for $4.4 billion in 2001)
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Assistant Brand ManagerProcter & Gamble Mar 1997 - Jan 2000Cincinnati, Ohio, UsAssistant Brand Manager in the Pharmaceutical Division of the Health Care Sector. Left P&G and followed the Marketing Director who hired me to Kellogg's.
John Tree Skills
John Tree Education Details
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Mit Sloan School Of ManagementMachine Learning And Ai -
United States Air Force AcademyFrench
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Chaminade University Of HonoluluMarketing
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University Of OklahomaEconomics
Frequently Asked Questions about John Tree
What company does John Tree work for?
John Tree works for Packaging Solutions For Today's Industry
What is John Tree's role at the current company?
John Tree's current role is CEO | Board Director | Strategic Planner | Global Perspective | Logistics | Defense | Air Force Major General (Ret.).
What is John Tree's email address?
John Tree's email address is jo****@****ess.com
What is John Tree's direct phone number?
John Tree's direct phone number is +142424*****
What schools did John Tree attend?
John Tree attended Mit Sloan School Of Management, United States Air Force Academy, Chaminade University Of Honolulu, University Of Oklahoma.
What are some of John Tree's interests?
John Tree has interest in Politics, Travel, Scuba Diving.
What skills is John Tree known for?
John Tree has skills like Leadership, Strategy, Strategic Planning, Cross Functional Team Leadership, Management, Program Management, Management Consulting, Start Ups, Business Planning, Entrepreneurship, Product Development, Marketing.
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