John Spade Email & Phone Number

Initially tasked to identify and drive new business to this 105-year-old hand tool and accessories company while implementing contemporary and collaborative processes that engages stakeholders from multiple disciplines. Expanded role includes the oversight and development of several key accounts.

Cincinnati, OH

• Brokerage/consulting company that assists newly launched brands in developing measured sales, marketing, operations and logistical strategies. Services and resources include:
• Market Analysis
• Gap and Pricing Analysis
• Brand Positioning
• Retail Package Design
• Scalable Sales Modeling

Brooklyn, NY

• Actively engaged directly with key departmental senior leadership to leverage a successful ROI within the very competitive “legacy brand” driven CPG coffee category.
• Directly brokered retail business including Kroger, Meijer, Spartan Nash, World Markets, TJX
• Scaled a national broker network that captured 92% of key retail customers
• Refined all presentation material to flow towards a desired conclusion
• Established pricing guidelines by business segment and classes of trade
• Worked directly with the product management team to design persuasive and consistent CPG retail packaging

Cincinnati, OH

Managed $90 million dollars of retail and wholesale business. Responsible for the strategic management of 794 accounts (including Amazon, Costco, BJ’s, Tractor Supply, Dick’s, Kroger/Fred Meyer, Auto Zone, O’Reilly’s, Office Depot/Office Max), 4 direct report NAM’s and 57 independent sales representatives as well as the coordination of all internal and.

San Diego, CA

Senior selling executive for the United States for this sporting goods and toy manufacturer / marketer. Full sales and management authority for Walmart, Kmart, Target, and other key accounts. Directed sales and management strategy for the remaining territorial distribution channels. Manage 23 direct and indirect sales team members and served as a key.