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John Wallace is listed as Founder & CEO at LiftLab | Data-driven Innovator | Passionate about Marketing that Drives both Growth and Profitability | Changing the Nature of Measurement at LiftLab, a company with 32 employees, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for John Wallace.
John Wallace previously worked as CEO at Liftlab and Entrepreneur at Analytics, Data Science, Ai. John Wallace holds Mba, Decision Science from The George Washington University School Of Business.
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I’m an analytics innovator and entrepreneur who is passionate about data and digging in to do the hard stuff. My journey has been about discovery and hard work. When there is a problem, you don’t throw your hands up and quit. You look for new ways to solve problems so you don’t end up in the same place. You try some stuff, maybe even tinker a bit, but then find a new and better way through. For me personally, this was starting a new venture in soybean farming to pay my way through college. Later in life, it was working with my kids to rebuild vintage cars to instill some pride by getting their hands dirty. Professionally, this translates into discovering new ways for our customers to be successful with their data so they can improve their top and bottom lines. This means we often have to throw out the old ways of doing things and think about things in a new way. In 2003, I bootstrapped a Multi-touch Attribution firm, today known as DataSong helping some of the industries biggest brands like William Sonoma, Nordstrom and Neimen Marcus to optimize millions of dollars in marketing spend. Guiding its growth for over a decade, I orchestrated a merger into MarketShare (now Neustar).In 2018, I started Liftlab. The industry has changed. The signals we used for MTA have changed. This means we have to do things in a different way and that is what we’ve done. We're designing a new approach for performance marketers' spending decisions so they forecast revenue for peak efficiency, growth and profitability. Check our LinkedIn company page for the full story.
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San Francisco Bay Area
Liftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels. We call this the Science of Marketing Effectiveness. Our platform combines economic modeling with specialized media experimentation so brands and agencies can clearly see the tradeoffs of growth and profitability. With.
San Francisco Bay Area
Taking some time off to spend with the kids. Working on the next set of ideas.
San Francisco Bay Area
MarketShare acquired DataSong in April 2015. I became responsible for incubating new products, honing a focus on digital measurement, partnerships and business development. The combined companies have put two of the most accomplished teams in marketing measurement together. Don't you want the smartest math students in your study group?
San Francisco Bay Area
DataSong delivers breakthrough insights that create marketing heroes. Our big data apps and custom solutions help leading retail organizations grow their business. We use game-changing statistical techniques to slice through the noise and hear the customer: Why did they buy? When will they buy next? What marketing moves them? How satisfied and loyal are.
Client in Grocery: Train Neural Network and Decision Tree models to learn an a priori customer segmentation scheme that targeted direct mail offers. Client in Routers & Switching: Create predictive (response) models for upgrade and next best product recommendations to guide the field sales force. Client in Retail Apparel: Conduct analysis of web log.
Other employees you can reach at liftlab.com. View company contacts for 32 employees →
Sreekumar Cm
Colleague at Liftlab
Ernakulam, Kerala, India, India
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PD
Prachi Deshpande
Colleague at Liftlab
Pune, Maharashtra, India, India
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TB
Tara Brown
Colleague at Liftlab
San Francisco Bay Area, United States
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KJ
Kedar Joshi
Colleague at Liftlab
Bengaluru, Karnataka, India, India
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CW
Caroline Woodard
Colleague at Liftlab
New York, New York, United States, United States
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MG
Mahesh Gawade
Colleague at Liftlab
Pune, Maharashtra, India, India
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RJ
Rupesh Jadhav
Colleague at Liftlab
Pune, Maharashtra, India, India
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RV
Rahul Vijaykar
Colleague at Liftlab
Contact Info, United States
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LR
Liftlab Readonly
Colleague at Liftlab
San Francisco, California, United States, United States
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DJ
Deepak John
Colleague at Liftlab
Kochi, Kerala, India, India
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John Wallace works for LiftLab.
John Wallace is listed as Founder & CEO at LiftLab | Data-driven Innovator | Passionate about Marketing that Drives both Growth and Profitability | Changing the Nature of Measurement at LiftLab.
John Wallace is based in New York, New York, United States while working with LiftLab.
John Wallace has worked for Liftlab, Analytics, Data Science, Ai, Marketshare, Datasong, and Sas Institute.
John Wallace's colleagues at LiftLab include Sreekumar Cm, Prachi Deshpande, Tara Brown, Kedar Joshi, and Caroline Woodard.
You can use AeroLeads to view verified contact signals for John Wallace at LiftLab, including work email, phone, and LinkedIn data when available.
John Wallace holds Mba, Decision Science from The George Washington University School Of Business.
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