John Wallace Email & Phone Number

San Francisco Bay Area

Liftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels. We call this the Science of Marketing Effectiveness. Our platform combines economic modeling with specialized media experimentation so brands and agencies can clearly see the tradeoffs of growth and profitability. With decades of experience in marketing analytics and data science, our team of industry experts and thought leaders is proud to enable leading and… Show more Liftlab is the leading provider of science-driven software to optimize marketing spend and predict revenue for optimal spend levels. We call this the Science of Marketing Effectiveness. Our platform combines economic modeling with specialized media experimentation so brands and agencies can clearly see the tradeoffs of growth and profitability. With decades of experience in marketing analytics and data science, our team of industry experts and thought leaders is proud to enable leading and emerging brands such as Cinemark, Express, Hanna Anderson, Lulu & Georgia, Pandora, Sephora, Skims, Tory Burch, Thrive, and Vionic, with our cutting-edge solutions and strategic guidance. Show less

San Francisco Bay Area

Taking some time off to spend with the kids. Working on the next set of ideas.

San Francisco Bay Area

MarketShare acquired DataSong in April 2015. I became responsible for incubating new products, honing a focus on digital measurement, partnerships and business development. The combined companies have put two of the most accomplished teams in marketing measurement together. Don't you want the smartest math students in your study group?

San Francisco Bay Area

DataSong delivers breakthrough insights that create marketing heroes. Our big data apps and custom solutions help leading retail organizations grow their business. We use game-changing statistical techniques to slice through the noise and hear the customer: Why did they buy? When will they buy next? What marketing moves them? How satisfied and loyal are they?

• Client in Grocery: Train Neural Network and Decision Tree models to learn an a priori customer segmentation scheme that targeted direct mail offers.• Client in Routers & Switching: Create predictive (response) models for upgrade and next best product recommendations to guide the field sales force.• Client in Retail Apparel: Conduct analysis of web log data to study online checkout attrition (sequencing) Build profitability/feasibility model to justify to IT a change in business… Show more • Client in Grocery: Train Neural Network and Decision Tree models to learn an a priori customer segmentation scheme that targeted direct mail offers.• Client in Routers & Switching: Create predictive (response) models for upgrade and next best product recommendations to guide the field sales force.• Client in Retail Apparel: Conduct analysis of web log data to study online checkout attrition (sequencing) Build profitability/feasibility model to justify to IT a change in business process to capture lost sales.• Client in Entertainment: Build customer segmentation models (clustering) from Internet traffic profiles.• Client in Consumer Software: Conduct onsite training of entire analytic staff on use of data mining suite. • Write and present material at SAS seminars on Customer Lifetime Value.• Participate in industry working group to set vendor-neutral XML standards for data mining. Show less

• Use SAS Enterprise Miner and Brio to perform an affinity analysis for Product Management.• Invent profitability metrics and use them to augment RFM segmentation.• Create financial models in MS Excel to study lost revenue flows for IP, ATM, and dial products.