I am a consumer insights, customer experience, and marketing analytics leader with global experience driving strategic direction, decisions, and profitable growth at executive leadership and board of director levels. I’m known for inspiring change by communicating compelling stories that integrate deep consumer understanding and advanced analytics to impact all aspects of the business model. I have a reputation for being an early adopter and change agent within the market research and analytics industry, and am a champion of the cultural shift from traditional primary research to more modern methods and analytics. I am appreciated by my peers and executive leaderships for my candor, collaboration, and actionable recommendations. I am often called upon to envision simple, strategic frameworks and architect new approaches to solving business issues. As a leader of people, I recognize and reward individual and team achievements. My personal style is to be caring and empathetic to all.
Listed skills include Customer Insight, Strategy, Segmentation, Analytics, and 21 others.