John Were Email & Phone Number

A programmatic media professional with advertiser, agency and publisher backgrounds, I have a passion for digital with a generalist approach and skill set. Transparency, openness and trust are important to me and I believe the more we share, the more we learn. It's time to move beyond the early days of online advertising and easy metrics to demonstrating clear value to advertisers and publishers. It's not an easy path but it's ultimately the right one and I want to share the journey with the brightest and best in the industry.Specialties:Programmatic mediaReal-time Bidding (RTB)Paid socialPaid searchBiddable mediaDemand Side Platforms (DSP)Data Management Platforms (DMP)AdservingDynamic creativeAnalyticsInnovationStart up and early stage companiesBusiness productivity tools