I help companies focused on climate solutions clarify their message, connect more deeply with customers, and grow their business. I'm currently working on marketing and communications projects in green building, building electrification, and decarbonization software.https://jwfmarketing.com/

Helped to scale Affirm’s consumer marketing business by 354% in YoY top-line growth and 231% increase in incremental app downloads as a founding member of the integrated marketing team. Managed campaigns across email, push, web, social, and app.

Led teams developing customer insights, messaging, positioning, and demand generation programs to help brands grow, innovate, and achieve coherence in their marketing. As a member of the leadership team, I collaborated to drive efficiency across our organization, identify opportunities for growth, and create a culture that has led us to be recognized as a 'best place to work'.

Led teams of producers, account managers, and channel marketing specialists who execute on creative content and digital marketing strategy. I worked on our brand development and customer insights work. The work spanned several industries including B2B SaaS, consumer technology, management consulting firms, natural food companies, and apparel.

TheFeed.com is a sports nutrition and healthy foods e-commerce platform offering a personalized and educational shopping experience. Led all marketing and business development efforts including email marketing, user acquisition and retention, refer-a-friend program, new product launches, direct mail, and marketing budget. Managed team that executed social media, graphic design, and search engine marketing.Managed OmniChannel efforts, including the 2014-2016 Tour de France ad campaigns: 15M annual viewers on NBC Sports, over 3M impressions across email and social media, 20+ strategic cross-marketing partnerships with food brands.Completed customer satisfaction survey and customer lifetime value analysis to better understand consumer demographics and behavior.

Founded and built a profitable subscription e-commerce business that delivered a monthly box of nutritional products to self-prescribed athletes. Grew customer base through cross-marketing initiatives, referral campaigns, email marketing, social media, strategic partnerships with nutrition brands, and earned media: Runner’s World, Outside Magazine, Washington Post, and Triathlete Magazine.Sold to The Feed in 2014 and managed transition for existing monthly members and thousands of total customers.

GORUCK is an outdoor gear manufacturing and endurance events company. I developed the annual marketing plan and budget, achieving 20% annual revenue growth. Led external relationships with web developers, as well as public relations, creative, SEM/SEO agencies. Coordinated new product launches, which included e-commerce, pricing, and communications strategy.Created and implemented organization-wide customer service guidelines and customer service monitoring processes to ensure customer loyalty and satisfaction.

Created and managed product messaging of the iAd (Apple-based interactive ad platform), viewed by 45 million consumers. Planned and executed ‘Customer Appreciation Week’ for Citi cardmembers at the Mets’ Citifield reaching 75,000 attendees.

Acquired new business sales (exceeding goals by 20%) through demonstrated expertise within wide range of healthcare research divisions. Cultivated relationships and negotiated contracts with C-level executives.