Led content development and implemented multi-channel content strategies—resulting in compelling content that improved customer acquisition, conversion, satisfaction, and retention. • Managed content on IdeaBlade’s websites, including ideablade.com, cocktail.ideablade.com, drc.ideablade.com, and breezejs.com. • Managed site analytics for IdeaBlade’s websites including the design and implementation of custom reporting mechanisms using advanced segments, user defined values, and additional front-end development.• Developed, authored, edited, and published content for breezejs.com, a responsive, Drupal-based website containing over 200 highly technical topics. Thanks to strategic content and exemplary documentation, within six months breezejs.com had become IdeaBlade’s most frequently viewed property—by a factor of five. • Developed, authored, edited, and published content for the DevForce Resource Center (DRC), a wiki-based repository containing over 550 topics. The DRC’s smart and relevant content attracts a highly technical audience and is responsible for 44% of all DevForce-related web traffic.• Initiated, developed, and managed IdeaBlade’s social media strategy; acting as the voice of IdeaBlade and building valuable relationships with developers and influential followers. • Published product-specific videos to multiple YouTube channels, resulting in over 2,200 hours of watched video since September 1, 2012. • Authored, published, monitored subscription-based email marketing campaigns and advertorial articles published to 3rd party websites.• Managed IdeaBlade’s MVP program, resulting in the creation of external content including case studies, endorsements, instructional documentation, code samples, and SME participation in community forums.

Designed, implemented, and promoted the adoption of documentation best practices at Broadlane, a healthcare supply chain management company (acquired by MedAssets in 2010). In coordination with policies, procedures, and training, these systems led to transformative improvements in knowledge creation, collection, and collaboration.• Designed, installed, configured, and managed a Drupal-based portal for Broadlane’s Technology Services group. The portal played an essential role in the group’s Agile work environment.• Designed, developed, and managed Broadlane’s SharePoint-based policy library, responsible for the organization and distribution of over 200 Finance-, Governance-, HR-, IT-, and Operations-related policies.• Re-designed, re-vitalized, and managed Broadlane's technology wiki. The wiki contained over 1,700 topics and distributed individual, group, and institutional knowledge in a codified and definitive format.• Designed, authored, and managed a UI pattern library that provided the UX team repeatable solutions for common usability problems. Documented over 70 patterns detailing problem, solution, implementation, and typographic treatment.• Designed, authored, and managed extensive Help systems for Broadlane Office, OnRamp customer portal, and Web Integrated Vendor products.• Authored dozens of documents covering a dynamic number of topics including knowledge assessments, policies and procedures, user experience requirements, risk assessments, requests for information, return on investment assessments, and training materials.

Authored and managed product documentation for Rio Audio and technical documentation for SigmaTel’s West Coast Imaging Center (WCIC). Proactively worked with developers, engineers, and product managers to open lines of communication and promote product success.• Developed and promoted the usage of a technical documentation plan that set requirements, standards, and practices for all WCIC publications.• Designed and developed a SharePoint-based document repository to promote source control and speed internal distribution of all WCIC publications.• Designed, authored, and edited publications for the PR818S and STC8380 system-on-chips, including product and application briefs, datasheets, guides, reference designs and whitepapers.• Designed and authored user guides for the Rio Cali, Rio Carbon, Rio ce2100, Rio Chiba, Rio Eigen, Rio Forge, Rio Fuse, Rio Karma, Rio Nitrus, Rio se510, Riovolt SP160, and SP300.• Designed and authored in-box posters and insert materials.• Designed and authored in-application Help documentation for Rio, Motorola, and Neumark Music Managers. • Managed product localization for both printed and electronic collateral.• Authored marketing and instructional content for rioaudio.com.• Administered out-of-box customer usability tests and authored the resulting UX reports.

Authored internal technical documentation to support iBeam’s Network Operations Center, Operations and Customer Care groups. Proactively worked with application engineers to generate end-user documentation.• Wrote and designed assessment documents, operation manuals, and training guides.

Authored ReplayTV’s co-branded end-user documentation. In addition to external deliverables, developed technical publications to support the specific needs of internal groups.• Designed and authored the Guide to ReplayTV (version 3.0 and 3.1—supporting co-branded units for AT&T).• Collaborated with Panasonic publication and engineering teams to develop co-branded documents. • Authored and edited quick reference cards and setup guides for AT&T, Comcast, and Time Warner cable trials.• Authored instructional content and training guides for marketing, technical support, and development teams.

Led a team of two writers and one copy editor in the creation of web content for Beyond.com. • Authored weekly updated content for product centers, promotions, and reviews.• Developed over 100 email responses for Affiliate, Customer Service, Distribution, and Returns departments.• Produced content for monthly newsletters that reached over 500,000 subscribers.• Worked proactively with marketing team to redesign the Game Center—increasing sales by 500%.