John Metz Email & Phone Number

Maplewood, Nj, Us

Redesigned company blog page and post templates for mobile responsiveness, resulting in a 20% increase in user interaction.Promoted major company events across social media via banners, posts, and invitations.Assembled Keynote pitch decks to present to potential investors, which resulted in the acquisition of initial startup funds.Developed mid-fidelity wireframes and prototypes for browser and mobile applications to increase user engagement.Conducted user interviews that identified critical pain points, and lead user testing that confirmed KPIs were addressed.Developed brand identity, including logos, style guides, iconography, and other collateral for national non-for-profits to increase brand recognition and donations.Developed mobile-first wireframes for launch of profile accounts, which increased the content views per user.

Basking Ridge

Basking Ridge

New York

Designed campaign landing pages for launch of new product line, highlighting and featuring products based on internal sales analysis and competitor research.Served as design lead over an 8-month period for a multi-stage rebranding project, which refreshed and modernized the company’s digital brand image, including the creation and implementation of an enhanced brand style guide. Identified and revised user pain points in website navigation and architecture, resulting in enhanced user experience with an increase in site conversion rate and a decrease in bounce rate. Established in-house guidelines for mobile-first wireframes and site-wide B2B.Worked with project managers to plan and implement differentiated B2B and B2C websites, from concept to delivery.Revised digital brand style guide and established iconography standards to improve brand consistency and user navigation.Created banner and email marketing advertisements that resulted in increased sales and brand awareness with prospective clients.

Greater New York City Area

Pearl River, New York

• Facilitated improvements in evaluation metrics and oversaw training of new employees.• Provide color theory guidance for a variety of customer needs.

Bronx Dance Academy

• Taught Middle School Visual Arts with focus on preparation for college and career. Rigorous instruction with the goal of developing knowledge and skills necessary for high school and beyond. • Lead professional development sessions that focused on utilizing visual arts as a vehicle to differentiate instruction for students. • Worked alongside administration to develop new fine and preforming arts curriculum goals and new standards for admissions process.

Bachelor Of Science (B.S.), Art Teacher Education

Bachelor Of Arts (B.A.), Visual And Performing Arts