Joi Freeman Email & Phone Number

• Meticulously checked data on presentation materials to ensure no errors before presentation to clients • Completed 17-hour Udemy Microsoft Excel course to create Excel cheat sheet document for company wide use• Summarized survey data and created visual presentation materials to help clients understand the impact of COVID-19 on consumer attitudes• Shadowed in depth interviews to gain insight into qualitative research• Assisted in preparing materials for field by testing surveys for errors and checking questionnaire logic• Analyzed company fiscal year data to investigate project trends and differences in company performance

Charlotte, North Carolina Area

• Conducted interviews with 2 school officials in the test market to measure product effectiveness and address marketplace needs• Executed a competitive content analysis using SWOT to create B2C social media marketing campaign • Researched relevant stakeholders and created buyer personas to facilitate B2B marketing strategies• Developed e-mail marketing campaign using Customer.io to boost user engagement • Analyzed output from SEMrush, finding the best keywords and backlinks to increase website ranking • Created pitch decks to aid sales team in securing investments• Presented and provided strategy recommendations to CEO and COO to improve overall market reach• Researched and reviewed relevant psychological studies to assist whitepaper creation