Chief Marketing Officer
Current• Corporate Marketing• Research real estate market and area demographics in order to establish and execute marketing plans including, but not limited to:o brand developmento media and Internet placemento public relationso search engine marketingo selection of novelty items: bidding and ordering • Manage creative direction from conception to completion for all accounts:o approve concepts and collateralo create product promotional flyers and e-cardso manage and act as liaison between owners and vendors, including contract negotiations, fees, change orders and termination of vendors• Create and implement sales and marketing operating budgets. Conduct monthly invoice audits and submissions and compares data against marketing budget for variance.• Event management including plan conception, budget formulation, theme creation, catering selection and coordination, venue selection, invitation design and management of the event onsite.• Direct new website development and provide creative and functionality assessments for existing sites; audit clients’ numerous property websites periodically for accuracy and updates.• Analyze traffic reporting documentation and prepare monthly graphs to compare growth or needed concentration.
