Jo Kirby Email & Phone Number

Perth, Wa, Au

Perth, Australia

The National Corporate Events Manager is a key leadership role, responsible for the strategic conception, execution, and oversight of a diverse array of national internal and external event projects spanning WA, NSW, VIC, QLD, NT and ACT. As the National Corporate Events Manager, my responsibilities are multifaceted, including:National Event ManagementData AnalysisStrategic Conception, Planning, Alignment and ExecutionFinance Management - Forecasting and managing the… Show more The National Corporate Events Manager is a key leadership role, responsible for the strategic conception, execution, and oversight of a diverse array of national internal and external event projects spanning WA, NSW, VIC, QLD, NT and ACT. As the National Corporate Events Manager, my responsibilities are multifaceted, including:National Event ManagementData AnalysisStrategic Conception, Planning, Alignment and ExecutionFinance Management - Forecasting and managing the national event budget.SponsorshipsEvent LogisticsStakeholder Engagement - Internal and ExternalQuality AssurancePerformance EvaluationRisk/Crisis Mitigation and ManagementInnovation and TrendsMarketing & PromotionFostering Collaborative EnvironmentTeam LeadershipBrand EnhancementMentorTraining & DevelopmentSustainability InitiativesPersonnel Management Show less

Australia

In 2011, I identified a market need for new mothers who lacked confidence when creating a checklist for their babies. This discovery motivated me to acquire digital skills and establish my online business, known as Baby Setup. Through this venture, I gained valuable insights into multiple aspects of running a small business, including negotiating with suppliers, product presentation, and financial management.Initially, I enlisted the services of web developers to construct the Baby… Show more In 2011, I identified a market need for new mothers who lacked confidence when creating a checklist for their babies. This discovery motivated me to acquire digital skills and establish my online business, known as Baby Setup. Through this venture, I gained valuable insights into multiple aspects of running a small business, including negotiating with suppliers, product presentation, and financial management.Initially, I enlisted the services of web developers to construct the Baby Setup website, but eventually, I chose to undertake the design and development myself. Recognising the importance of digital analytics, I implemented advertising strategies that pinpointed specific customer profiles and were timed according to their online activities, such as social media posts.My skill set encompasses negotiation, logo and web design, social media marketing, email marketing, micro-influencer collaboration, customer relations, accounting, inventory management, cost-effective digital advertising, and search engine marketing. I possess proficiency in various technology tools and platforms, including HootSuite, Canva, Facebook Insights, Twitter analytics, Google Analytics, MailChimp, and Microsoft Office.Among my notable accomplishments is the incorporation of a 'birthing kit' donation program through the 'Birthing Kit Foundation (Australia)' with each Baby Setup box purchase. This initiative has significantly improved the chances of survival for mothers and their babies in developing countries. Show less

The Client Relationship & Event Manager role was a multifaceted role encompassing strategic planning, event management, project management, and analysis. The primary focus was on the Client Relationship & Event Management Strategic Plan, aiming to enhance the Nova experience while protecting the brand's integrity. This included the development and execution of various in-house and external events. The job also involved leading and managing various teams across the business to ensure successful… Show more The Client Relationship & Event Manager role was a multifaceted role encompassing strategic planning, event management, project management, and analysis. The primary focus was on the Client Relationship & Event Management Strategic Plan, aiming to enhance the Nova experience while protecting the brand's integrity. This included the development and execution of various in-house and external events. The job also involved leading and managing various teams across the business to ensure successful event deliveries. Notable achievements included managing the highly sought-after invitation to the annual Nova 93.7 Client Christmas Party, black-tie event’s, Melbourne Cups and more, while simultaneously creating projects that were distinctive and unique experiences for clients and stakeholders to promote Nova 93.7’s reach within its target audience.Strategic Planning - Managing Nova 93.7’s Client Relationship & Event Management Strategic Plan, prioritising distinctiveness, relevance, and the authentic Nova experience, all while protecting the brand's integrity. Utilising social media and capturing marketing opportunities. Customising sales strategies and efficiently conveying them to stakeholders while managing budget constraints and strict timelines. The Client Relationship Management strategies gave Account Managers opportunities to have face to face time with clients.Event Management - Developed and executed in-house and external events, focused on building client relationships. Managing and leading staff across all areas of the business, including technical, sales, activation teams, announcers, accounts, and designers to deliver successful event deliveries.Project Management - A diverse array of spontaneous and customised local projects designed to secure, retain, or enhance brand engagement with clients and agencies.Analysis - Managing the CRM Strategic Plan, optimising results within budgets and resources, and refining strategies for future initiatives. Show less

In my role as the Brand & Marketing Director, I occupied a strategic position within the executive team, closely collaborating with key stakeholders, including the Managing Director, Sales Director, Program Director, and Financial Controller. My primary duties encompassed the leadership and development of a dedicated team across content/on-air, sales, marketing, and digital departments. I fostered a collaborative environment that emphasised transparent communication, respect, integrity… Show more In my role as the Brand & Marketing Director, I occupied a strategic position within the executive team, closely collaborating with key stakeholders, including the Managing Director, Sales Director, Program Director, and Financial Controller. My primary duties encompassed the leadership and development of a dedicated team across content/on-air, sales, marketing, and digital departments. I fostered a collaborative environment that emphasised transparent communication, respect, integrity, honesty, and fairness to promote cohesive and efficient teamwork. My approach focused on motivating and inspiring teams to achieve their objectives through strong relationships.My core responsibilities revolved around executing Mix 94.5's strategic plan with a primary emphasis on enhancing ratings, revenue, and brand loyalty. This included the creation of integrated sales and station campaigns to acquire and retain partnerships, ultimately driving business growth for our clients. I managed diverse activities such as events, off-site broadcasts, activations, station and client promotional campaigns, and digital strategies. My collaboration with the sales and programming teams led to the development of unique advertising opportunities that extended beyond traditional methods.I also managed the financial aspects, including budget oversight for events, merchandise, event staff, contractors, vehicles, branded assets, and prizes. Effective communication was a pivotal component of my role, as I worked closely with various departments and external stakeholders to ensure the successful execution of local and national projects - radio, cross media promotional campaigns (Channel 7, 9, 10 and the West Australian, The Sunday Times, media companies, entertainment companies), digital activations, outdoor activations, as well as public and media relations.Notable campaigns: '$400,000 House & Land' cross-media promotion, 'City to Surf', 'Lottery West Skyworks' Show less