Jaclyn O'Laughlin Email & Phone Number

• Lead creative strategy and maintain an elevated aesthetic for all assets, lead creative ideation, and brainstorming sessions• Manage, oversee, and maintain best practices for the team's internal creative infrastructure• Manage brand identity and ensure brand is articulated consistently across all deliverables• Create and maintain brand style guide, toolkits, templates, and other brand materials• Lead content creator who is focused on driving results and fundraising, create marketing collateral including videos, animations, infographics, social/digital assets, brochures, infographics and fact sheets• Special focus area is creating videos that raise awareness about ALS and fundraise for the association; can complete each step of the video creation process: director, producer, interviewer, cinematographer, editor, animator• Lead the creative team and influence creative assets in various formats, from integrated campaigns, website, video, and marketing engagement collateral; continually focused on process improvement and performance efficiency• Work closely with the director of content to help influence voice and tone of campaigns• Partner with stakeholders, project managers to understand the creative brief, inputting ideas that strengthen outcomes• Build relationships with internal and external partners and departments, influence the output of creative assets

Washington D.C. Metro Area

• Responsible for managing the visual brands related to the association that represents the video game industry, including key art design and maintaining brand consistency across multiple platforms• Lead content creator for organization• Head of video and animation production. Edit and create videos, animations• Lead graphic designer for organization. Create graphics for website, social media, one-pagers, and PowerPoint decks• Create storyboards and assist with creative direction of content • Point of contact for internal and agency partners to provide creative direction and collaboration • Assist with the association’s digital presence, including conducting website updates

Arlington, Va

• Responsible for producing multimedia for largest national trade association that serves as voice for the trucking industry, advocating for regulatory and safety issues on Capitol Hill • Main video producer for organization who conducts interviews, films, directs, edits and conceptualizes projects from start to finish about trucking industry: videos used for digital media and website, promotional pieces for conferences and programs, marketing videos• Primary photographer for organization responsible for taking pictures of events and people, including national conferences and testimonials on Capitol Hill• Photo, video projects, graphic shareables contributed to record-setting web traffic and top stories of the year: Twitter followers grew by over 20% to 25,600, Facebook followers to over 12,000 • Manage social media, post organization updates on Facebook and Twitter via Hootesuite and videos to YouTube for promotion and analyze web and social media traffic • Responsible for developing, aligning multimedia strategy with organization’s goals and objectives • Record and publish podcasts, assist with live streaming events• Write and review trade publication articles, press releases, and serve as liaison to reporters. Received coverage in publications such as The New York Times, Bloomberg, The Washington Post• Create and post content to website: use Photoshop to create banners for the homepage and web shareables, Dreamweaver and html to create web pages for videos and news releases

Washington, D.C.

• Reporter and photojournalist for an international news organization producing content for the largest news agency in Russia, RIA Novosti • Wrote, edited and photographed on tight daily deadlines • Wrote two to three daily stories ranging in focus from foreign affairs to general U.S. news (breaking and feature stories) on topics such as energy, politics and broad societal trends• Photographed both breaking and feature news in the Washington, D.C. area• Conceptualized and created photo essays, and wrote accompanying narratives/captions• Pitched story ideas, developed contacts and conducted interviews• Created promotions for key content, such as tags for social media• Located and obtained additional pictures and video content for website

Louisa, Va

• In charge of communications for the entire school division and relayed information to staff, parents, community members and to regional and local media through press releases, photography, videos, social media and web content • Wrote column for superintendent published in local paper• Wrote speeches for events and in charge of publicity: wrote press releases and sent them to media outlets, took pictures, produced videos, posted information on the division website and social media sites• Main photographer and videographer for school division events• Managed and updated the school division’s website and all six county school websites via a Content Management System• Started and maintained a Facebook and Twitter page for the school division• Served as school division spokeswoman for television, newspaper, radio interviews• Produced a weekly email newsletter and sent it to parents and school officials• Served as director, planner and events manager for Spelling Bee, Teacher of the Year Ceremony: planned events, provided publicity and media coverage for events• Designed 30-page parent handbooks, brochures, posters, ads, banners, certificates and programs using InDesign • Public speaker at school events

Louisa, Va

• General news reporter and main photographer for a weekly newspaper with a circulation of approximately 9,000• Coverage included courts, spot news, education, business, local government, police department, and sheriff’s office • Prepared photos for print using Photoshop• Assisted with layout and design using InDesign • Selected articles and pictures for each edition of the paper• Developed weekly article ideas• Coordinated and managed special sections, such as the graduation issue

Ms, Multimedia Journalism

Earned a Master of Science degree in mass communications with a concentration in multimedia journalism. The program is designed.

Ba, English

Activities and Societies: Received Bachelor of Arts degree in English in May, 2001. Wrote for the college newspaper, The Bullet..