With the goal of putting Milwaukee back on the brew cities map, the Crafter Space was founded as Milwaukee's Brewery Incubator. We help aspiring brewers learn the skills they need, and gain necessary business experience to get their brewery started successfully. Currently, we host a 10-week course called Barley to Barrel and we are working to build our own brewery and incubation space in Milwaukee. For more information, please check out:www.thecrafterspace.comwww.barleytobarrel.com

As a Product Marketing Manager at LinkLive, I am responsible for telling the complete LinkLive product story in creative and effective ways. My role is dedicated to driving success through compelling marketing strategies and delivering value to our customers. In this role, I am responsible for:Product Strategy: I develop and refine the product's positioning, messaging, and usability strategies, ensuring LinkLive meets the needs of our target audience.Go-to-Market Planning: I collaborate with our Product team in crafting comprehensive go-to-market strategies, including product launches, feature updates, and expansions into new markets.Content Creation: Crafting compelling content, such as product collateral, case studies, whitepapers, and web content, to educate our audience and support sales efforts.Customer Engagement: I engage with our customers, gathering feedback, conducting surveys, and monitoring customer satisfaction to drive product improvements and customer retention.Sales Enablement: I equip our sales teams with the tools, knowledge, and training they need to sell the LinkLive product effectively.Market Research: By staying current with industry trends and conducting market research, I gather insights into customer preferences and competitive landscapes to make informed decisions.Product Development Collaboration: I work closely with our software development teams to align product development with market demands and customer feedback, ensuring the LinkLive solution remains innovative and competitive.#CCaaS #ProductMarketing #Innovation #DigitalTransformation

As the Lifecycle Marketing Manager at LinkLive, I was responsible for demonstrating the value of the LinkLive platform to prospects and maximizing the value of LinkLive to customers. In this role, I was in charge of the following key responsibilities:Lifecycle Journey Mapping: I created a comprehensive lifecycle journey map to understand and optimize the end-to-end customer experience, identifying key touchpoints for engagement and improvement.Email Marketing: I designed and executed targeted email campaigns to nurture leads, onboard new customers, promote product features, and re-engage with existing customers, ultimately driving retention and upsell opportunities.Marketing Automation: Leveraging marketing automation tools, I automated and streamlined communication workflows, enabling timely and relevant interactions with customers at scale.Marketing Technology Integration: I collaborated with our marketing operations team to build and optimize marketing tools and platforms, ensuring seamless data flow for customer insights and automated campaigns.References and Referrals: In collaboration with Customer Success, I built the references and referrals program to gather insights from customers, enabling us to refine our product and services based on real-world experiences.Segmentation and Personalization: I segmented our customer base and implemented personalized communication strategies, ensuring our messages and offers resonated with each customer segment.Conference Program: Developed and optimized the conference and tradeshow program and supported the event coordinator to ensure successful program.

I formulate marketing plans and KPIs for marketing and sales teams across a portfolio of 100+ SKUs.➝ Role FocusI research leads and develop strategies and tactics to enhance brand image and business. I map out action plans for new product launches and ISOs. I supervise domestic loyalty program and systematize approach to deliver campaigns through various marketing channels, including digital media, branded merchandise, trade shows, and in-store material while also overseeing content generation. I recommend changes to improve operational efficiency. I build strategic relationships and partner with key industry players, agencies, and vendors. I measure and report performance of marketing campaigns and advice needed changes. I analyze consumer behavior and adjust advertising campaigns accordingly.➝ Key Outcomes ♦ I deployed marketing expertise and formulated trade and consumer promotional campaigns for 7,500 retailers.♦ I created strategic marketing plans and key performance indicators for the sales and marketing teams across a portfolio of 100+ SKUs.♦ I remodeled the trade show program for four shows within a budget of $100K♦ I developed a social media strategy that increased engagement 10x and doubled social media followers. ♦ I constructed and implemented a complete marketing manual and plan for our rapidly growing CPG company.♦ I mapped out annual marketing and promotion calendars for the Fromm portfolio of products, including new product launches and ISOs♦ I recognized the opportunity and deployed a consumer coupon marketing strategy capable of engaging a, audience of over 300K followers while also launching Yappy Hour loyalty program to our best retail partners.

I devised and delivered experiential marketing activations for local and international brands within timely and budgetary constraints.➝ Role FocusI collaborated with businesses to create strategies for brand outreach events and product advertising. I performed market research, met with focus groups, and developed unique campaigns to design consumer activations around specific brands.➝ Key Outcomes ♦ I led numerous national and international campaigns and engagements with budgets exceeding $2.5M and organized more than 80 events per year.♦ I leveraged expertise in execution and completion of augmented and virtual reality, gamification, and digital and tactile engagements.

I offered market research statistics and data to enable clients and internal teams to effectively target desired markets➝ Role FocusI consolidated gathered information into actionable items, reports, and presentations. I performed valid and reliable market research SWOT analysis. I provided competitive analysis on various companies’ market offerings, identified market trends and prices, and business models. I designed surveys to discover prospective customers’ preferences.➝ Key Outcomes ♦ I devised a go-to-market plan for 12 national brands by delivering strategic and tactical campaign steps to succeed online, in media and at tradeshows.♦ I strategically steered clients with budgets starting at $500k, ensuring plan execution as per company objectives.

Responsible for accurately tracking and forecasting the impact of foreign currency movements on external sales, variable and base costs, and operating margin. ➝ Role Focus ♦ I analyzed and forecasted the effect of foreign currency exchange fluctuations on variable and base costs, external sales, and operating margin for all GEHC global operations. ♦ Prepared estimates of the overall General Electric Healthcare balance sheet position and facilitate our proactive hedge program to mitigate the effects of currency movements.

Traveling to ManpowerGroup global headquarters locations and performing business and operational audits to ensure conformity to best practices, recording metrics and brand standards. ➝ Role Focus♦ I Presented audit findings to local leadership and negotiate remedies to any findings while maintaining strong, positive, operational relationships.♦ I steered business and operational audits by traveling to ManpowerGroup global headquarters locations and ensured strict adherence to optimal practices, recorded metrics, and delivered audit results to management.

I was responsible for tracking the daily cash position, FX Trade execution and quarterly reporting of the FX Position of ManpowerGroup at a Global level. In addition, I performed regular economic and market research for presentation to the Board of Directors.

As a member of the Acquisition team, I was responsible for finding properties that were prime for development. Once a parcel was identified, I would help design the layout of the development, and run a pro-forma pricing model to determine the potential success of the project.

I was a member of the Charter Class of the Pi Chi chapter of Alpha Kappa Psi. Upon initiation, I was named Pledgemaster, and was responsible for designing the pledge process from the ground up, as well as managing the first three pledge classes to come through our chapter.

I taught at the Milwaukee Yacht Club Junior Sailing Center. After 3 years of learning to sail, I was asked to teach the beginners for a summner.