Jo Manderson Email & Phone Number

Melbourne, Vic, Au

*Seeking new partnerships.*Collaborating with and advising businesses with strategies to build and grow their brands.Providing advisory on customer, marketing and digital strategy and operations, building roadmaps, transformation frameworks, people skills and structure, channel and creative strategy and planning and process management and improvement. Working directly in house or remotely and open to agency projects.Past Clients: APCO Pty Ltd - Australia's largest independent petrol and convenience retailer. Developed digital strategy and roadmap, deployed new web/online, led customer strategy for new fuel and food order app, consultation on marketing communications and channel strategy and people/internal brand approach.

Belmont, Victoria, Au

Formerly General Manager Marketing this Senior Leadership Team role in the Strategy and Transformation division leads the customer, brand and marketing strategy for genU, a national not for profit (NFP) business in the disability support, aged care, training and employment sectors, 5K+ employees, $400m rev, reinvesting $17m into communities.Responsible for:- development and delivery of the enterprise-wide customer, brand and marketing strategy for a diverse organisation to support the sustainable growth ambition of the business;- connecting the customer to the best services and programs at their stage of life to meet their needs through multi-faceted customer facing and related engagement and promotion activity, influencing the customer experience and expected delivery in physical spaces, service and online channels;- all activities that will help retain customers, grow their long-term value and acquire new customers.- custodianship of the organisation’s brand, development and delivery of creative marketing communication campaigns and monitoring and reporting on marketing performance, effectiveness and ROI;- digital delivery of creative and content through owned and paid channels and utility of all customer facing online channels;- driving/delivering growth and commercial outcomes; - driving innovation and digital acceleration to meet needs of customers, drive growth and achieve efficiencies- support M&ACurrently leading:- brand strategy reset (architecture and identity)- development of new enterprise-wide websiteAchievements:- restructure and reset of team structure and role of marketing in the organisation- reporting operating rhythm- achieving application KPIs for National Training Strategy- planning and implementing digital marketing strategy with improved YOY metrics- planning for and launching genU into Tasmania market post business acquisition- leading Revenue and Growth workstream, driving change in growth disciplineLeading a team of 10

Kensington, Victoria, Au

Senior leadership role at The Reject Shop, an $800m discount variety store with 367 stores nationally, undergoing significant transformation, reporting to the CEO. Responsible for customer and brand strategy, connected/omnichannel retail growth initiatives, in store experience, marketing communications and go-to-market plans, multi media, PR, corporate communications, content creation, website management and ecommerce growth (full P&L responsibility), CX/CRM. Collaborative leadership as a peer in the senior leadership team to drive operational improvement and excellence, and support initiatives to drive share price (during Covid) Team of 6. Budget $8m.Key achievements:- Stabilised the marketing function, delivered a customer and brand led change agenda and a refreshed in-store point of sale framework driving consumer product sales +4% and digital marketing program driving +20% annual site traffic. - Launched 8 new stores, including a newly designed branded look and feel and another new store with rebadged TRS as part of a test and learn pipeline, and the first Click and Collect trial.Proud to have been part of the leadership team that has driven and operated in the fix phase of the turnaround/transformation journey during a pandemic delivering a strong cash position, profits and a positive culture.

Williams Landing, Victoria, Au

Senior leadership role at Target, a $2b department store business in the Wesfarmers stable, responsible for full-funnel channel management (all paid and owned channels, digital and traditional, including CRM, marketing technology), driving customer and commercial outcomes for whole business (stores and online), strategic development and management of all media, digital and performance channel and marketing strategy and digital transformation with total marketing budget management and metric scorecard/ROI reporting. Reported to Head of Brand Communications and GM Marketing. Team of 5. Budget $30m. Key achievement: Accelerated annual online sales contribution growth +2% at Target through full-funnel multi-media management, driving digital transformation including implementation of a DMP.

Docklands, Victoria, Au

Senior leadership role at Myer, an iconic Australian department store, leading strategic development and management of all marketing activity for online/Myer website. Reports to the GM, Brand and Marketing. Team of 5. Budget $2m.Key achievement: Led planning and delivery of all online marketing management, driving +2% annual improved online traffic performance and overall sales improvement +1.7%; • Through a structural transformation led the delivery of a revised CRM and email marketing approach involving major process and cultural change across marketing, finance, merchandise and VM which delivered a +2% customer engagement improvement, +0.2% sales improvement and improved operational efficiency.

Docklands, Victoria, Au

Senior leadership role at Myer, an iconic Australian department store, leading strategic development and management of all national marketing plans for major Retail Events, Home/Hardgoods category, local area marketing and online/Myer website. Reports to the GM, Brand and Marketing. Team of 5. Budget $30m.Key achievements:• Led the transformation of the marketing approach at Myer, highly respected for positively leading team through challenging change and focusing efforts on customer value and experience.• Developed a revised annual Stocktake campaign and go-to-market retail trade approach, achieving budgeted sales, flat to the year prior, and a campaign ROI of 113% as a result of an innovative 6 second sale activation;

Victoria, Au

High-profile role in the Private Health Insurance Marketing Leadership Team, reporting to the GM Marketing, with accountability for all lead generation and acquistion and conversion across all channels - digital, phone and retail stores, for consumer, overseas and corporate portfolios, creative, digital and media agency management and improvement of brand preference. Team of 12 and Budget of $35m.Key achievements:• Led the delivery of the marketing communications campaign for ‘I am better’ brand refresh, lauded for its brave focus on diversity and inclusion, resulting in holding brand preference at 21%;• Streamlined delivery of integrated marketing activity and customer driven value propositions by implementing a new go-to-market process for phone, store and online channels and driving performance and operational efficiencies through constant evaluation and innovation internally and with agencies, delivering budgeted acquisition targets.

Geelong, Australia, Au

Foundational Leadership role at Cotton On - Kids, a leading Australian-born global fashion business, responsible for brand and marketing strategy, customer engagement, online acquisition and retention and ecommerce P&L accountability. Reported to the GM, Cotton On Kids. Team of 7. Budget $100K.Key achievement: Delivered ecommerce growth of 25% globally and 55% in Australia and New Zealand for Cotton On Kids, aligning digital and store channels to create an integrated experience for customers.

Geelong, Victoria, Au

GOOP is a digital marketing business primarily consulting to small to medium businesses. This role was responsible for:- social media development, planning and campaign implementation, content management and consulting.- brand strategy development for clients.- provision of marketing advice for small and medium businesses and one-on-one coaching.- establishing digital roadmaps and propositions.- considered subject matter expert with regards to social media management and implementation for small business and presented at a number of small business seminars.

Business ownership and management.Private holiday-house rental accommodation - management, customer liaison and serviceAccommodation marketing, tourism

Melbourne, Victoria, Au

Reporting to the GM Marketing of Sensis, then the $1.2billion print and digital subsidiary of Telstra, I was promoted through a number of brand, marketing and communications roles to grow and reposition the organisation in the face of rapid market transformation. Managed teams ranging from 5 to 35.Key achievements include:- Launched new Sensis brand, manager of all brand guidelines and strategies including White Pages and Yellow Pages- Created the first 3 year product pipeline and marketing plan for the $3b business- Business lead for $300m IT transformation project including redesign of marketing team- Brand communications for values and behaviors shaping people/culture program- Managed $40m marketing communications business with 35 FTE, including delivery of award winning Yellow Pages campaigns- Brand leader on M&A due diligence in Singapore and South Korea

Melbourne, Victoria, Au

First ever appointed Brand Manager, responsible for:- Strategic Corporate Brand Planning – development of brand strategy, brand architecture, visual identity guidelines, integrated brand marketing communications strategies, internal brand rollout strategy.- Revitalised brand strategy and communications launch.- Key CEO and Board stakeholder management. - Budget $12m and leadership of Team of 3.- Agency and brand designer management.- Change management, Internal communications.

Melbourne, Victoria, Au

Marketing Communications campaign development and management, responsible for:- Manage all aspects of planning, briefing and executing integrated marketing communications programs primarily for the Mortgages Business ($25m).- Retail and POS marketing delivery.- Oversaw successful transition of incumbent agency (after 10 years on the business) to new agency (foundation client for M&C Saatchi).- Managed team of 5.