Jo Lloyd Email & Phone Number

North Ryde

Metcash are a $13.0bn business listed in the ASX top 100 with over 6,000 employees in Australia and New Zealand. We are a challenger brand and champion of the independent retailer. Our portfolio of consumer brands includes Mitre 10, IGA, Cellarbrations, Bottle-O, Campbells Wholesale and Autobarn.I'm responsible for development and ownership of strategy and delivery of consumer relationship marketing across the Metcash group. This includes working closely with each of the Metcash pillars… Show more Metcash are a $13.0bn business listed in the ASX top 100 with over 6,000 employees in Australia and New Zealand. We are a challenger brand and champion of the independent retailer. Our portfolio of consumer brands includes Mitre 10, IGA, Cellarbrations, Bottle-O, Campbells Wholesale and Autobarn.I'm responsible for development and ownership of strategy and delivery of consumer relationship marketing across the Metcash group. This includes working closely with each of the Metcash pillars and IT to identify, select and implement flexible and effective CRM capabilities and campaigns that create value for Metcash and its retailers. This in turn, builds capability that enables closer direct consumer engagement, increases sales and loyalty that will deliver a positive return on investment. To find out more about Metcash visit us at www.metcash.com Show less

Sydney, Australia

Contract role working with the Food & Grocery division of Metcash leading the national consumer Food & Grocery marketing team for Metcash; driving national marketing strategies and campaigns that build brand awareness, drive consumer foot traffic and increase sales for our 1,400 independent IGA grocers in Australia. Responsible for all areas of consumer face marketing; including Brand, PR, In Store Point of Sale, CRM, digital, social and data driven opportunities for IGA, Super IGA and Harvest… Show more Contract role working with the Food & Grocery division of Metcash leading the national consumer Food & Grocery marketing team for Metcash; driving national marketing strategies and campaigns that build brand awareness, drive consumer foot traffic and increase sales for our 1,400 independent IGA grocers in Australia. Responsible for all areas of consumer face marketing; including Brand, PR, In Store Point of Sale, CRM, digital, social and data driven opportunities for IGA, Super IGA and Harvest Market. My team also supports the B2B side of F&G; Campbell’s Cash & Carry and Value Depot. Managing an extensive marketing budget as well as our media and agency partnerships ensures I am totally responsible for delivering a positive ROI for the business. Show less

Sydney

Promoted to Managing Director in 2009. The agency needed brand and business stability both internally and externally following the departure of three MD’s in four years. Our diminishing revenue was too reliant on global clients and our digital brand awareness was near nonexistent and needed to be addressed. This became the foundation of a 4 year strategic business plan that was developed and put into place that delivered the following results: • Built a best practice data driven business… Show more Promoted to Managing Director in 2009. The agency needed brand and business stability both internally and externally following the departure of three MD’s in four years. Our diminishing revenue was too reliant on global clients and our digital brand awareness was near nonexistent and needed to be addressed. This became the foundation of a 4 year strategic business plan that was developed and put into place that delivered the following results: • Built a best practice data driven business agency offering• Developed a leading edge digital practice to support our business offering• Ranked #3 direct Agency in Australia by Ad News• Voted #1 Digital agency in APAC at 2012 Digital Asia Awards• Double digit revenue growth Year on Year• Staff growth from 18 to +80 people• Changed client ratio from 90% global to 60% global 40% local • Added 18 new business clients equating 88% of NB revenue growth• Share a Coke Campaign in 2012 was the most awarded campaign in our history • Achieved over 150 local and global effectiveness awards Show less

Sydney, Australia

I joined Wunderman to focus on leading the largest global client, Microsoft. Following a solid period of client stability and client revenue growth on Microsoft I became responsible for all agency clients relationships including Citibank, Weight Watchers and AVIS who were our top tier. The account service department was 30 strong and it was imperative that it was restructured to ensure there were the appropriate leads and direct reports that would maximise our revenue to increase our client… Show more I joined Wunderman to focus on leading the largest global client, Microsoft. Following a solid period of client stability and client revenue growth on Microsoft I became responsible for all agency clients relationships including Citibank, Weight Watchers and AVIS who were our top tier. The account service department was 30 strong and it was imperative that it was restructured to ensure there were the appropriate leads and direct reports that would maximise our revenue to increase our client satisfaction and deliverables. Show less

Sydney

The business model was a combination of six partners who were specialists in their own field. I was the Direct Marketing Partner in the 360 Partnership. The agency was 100% focused on one client, Commonwealth Bank, with one bottom line; and could genuinely maximise marketing impact and business ROI. In our inaugural year, we had built a tremendous success story by changing the way we engaged in the corporate environment ensuring we were valued and respected as true business partners with the… Show more The business model was a combination of six partners who were specialists in their own field. I was the Direct Marketing Partner in the 360 Partnership. The agency was 100% focused on one client, Commonwealth Bank, with one bottom line; and could genuinely maximise marketing impact and business ROI. In our inaugural year, we had built a tremendous success story by changing the way we engaged in the corporate environment ensuring we were valued and respected as true business partners with the senior business owners within the bank. I was personally instrumental in building an agency structure that changed the way we worked, changed the marketing status quo and relentlessly drove the focus on data driven effectiveness and ROMI across everything we delivered which resulted in winning a swag of effectiveness awards. Show less

Sydney

The short stint (which is totally out of character) was due to conflict and business opportunity. Having stabalised the Commonwealth Bank business, I’d also become frustrated with the traditional agency model of ‘above-and-below’ the line approach to agency network structure and the opportunity to move into a unique business model that I could make a difference was an opportunity I could not refuse.

Sydney

I was with Clemenger Direct Sydney for seven years and progressed from Senior Account Manager to the role of Managing Partner Sydney. I worked tirelessly on numerous accounts driving the new found marketing focus of ‘direct’ or ‘below-the-line’ across all of our client businesses spanning from Health Insurance to Utilities and Financial. Often working in partnership with Clemenger brand work I led the launch of Oz Lotto 'Truck full of Money' which is still in market to this day.

Education record

Marketing, Business

Diploma in British Direct Maketing in 1985