Over 20 years B2C and B2B experience in sales and marketing communications focused on delivering business growth; driving acquisition and retention/loyalty strategies leveraging CRM, data and digital driven marketing expertise. Maintaining a passionate hands on focus for business ROI whilst delivering effective multi-channel marketing strategies including event management, PR and multi stakeholder engagement whilst maintaining a dedication to effective leadership principles. As Managing Director of Wunderman; ranked #1 digital and #1 CRM agency networks in the world, the business grew from a little known agency brand in Australia to be ranked #3 direct agency nationally and awarded APAC digital agency of the year in 2012. Business revenue doubled year on year with our head count increasing from 18 to over 90+ by 2012. Prior to the eight years at Wunderman I was a founding partner of 360, a new business initiative that delivered a dedicated integrated agency model for the Commonwealth Bank. Having worked with corporate businesses across major global and local brands like Microsoft, Commonweath Bank, Nestle, Nokia, Coca Cola, Metcash Food & Grocery, Pernod Ricard and the Australian Government (to name a few); I'm not adverse to challenges, and take a personal commitment to be a trusted advisor and senior executive that embraces challenges that will achieve results.
Listed skills include Direct Marketing, Integrated Marketing, Digital Strategy, Digital Marketing, and 13 others.