Directed the global Consumer analytics team, consisting of analysts, data scientists, and data engineers, responsible for achieving KPIs, enhancing consumer experiences, and optimizing revenue across Yahoo Consumer businesses with hundreds of millions of consumers worldwide. Broad analytics responsibilities included audience lifecycle, content, editorial, customer care, product analytics, experimentation, competitive insights, subscription, and voice of the consumer.• Unified disparate groups of analytics teams across the globe and established the team as a “gold standard” by developing efficient cross-functional operating structure and processes to ensure singular priorities, clarity in ownership, reduced single points of failure, increased time to market, and efficiency at scale.• Partnered with and provided insights and recommendations to senior leadership, corporate strategy, product, business, engineering, marketing, and finance teams to understand the potential and actual business impacts on new product ideas, investment opportunities, and marketing initiatives.• Developed the overall OKR process for Yahoo Consumer business in collaboration with Vertical GM and Business Operations, encompassing over 50 vertical OKRs/KPIs to ensure priority alignment with overall strategic objectives, clear accountability, open and transparent communication, and continuous improvement.• Led analytics initiatives across data product and engineering teams, ensuring requirements were understood and appropriately prioritized. Priorities focused on streamlining data availability, tools, and data quality to save time for insight generation.• Established proactive industry insights to understand market trends, forecasts, and evolving consumer behaviors, enabling a holistic 360-degree view rather than focusing solely on segmented internal data.

Led analytics team consisting of analysts, data scientists, and data engineers, responsible for managing and measuring business performance across subscriptions, customer care, identity, KPIs, ecosystem, voice of the consumer, marketing, and experimentation.• Unified multiple analytics teams, expanding the team size from 16 to 36 and enhancing influence across the Consumer business, establishing a "gold standard" and a single source of truth for senior leadership, corporate strategy, product, business, engineering, marketing, sales, and finance teams, resulting in improved collaboration, enhanced analytical capabilities, and increased scale.• Served as an integral team member supporting acquisition and sale process diligence for the carve-out of Verizon Media to Apollo, including funding diligence with investors and partnering closely with consultants.• Drove data-led decision-making throughout the consumer organization by developing and fostering a culture of analytics excellence, providing actionable insights, and analytics solutions to drive business growth, efficiency, and innovation.• Performed deep dive analysis into product financials and forecast impacts, focusing on driving margin improvement, revenue growth, and cost savings to optimize business performance and profitability.

Managed team of analysts and engineers to deliver on Revenue, EBITDA, Sales, Churn, Subscriptions, and CSAT KPIs. Enhanced customer experience and provided operational analysis and reporting for all Subscription products, focusing on the entire lifecycle from acquisition through retention.• Managed and delivered several double-digit million-dollar revenue projects for the most profitable business unit at Verizon Media.• Created an industry-leading Consumer listening and action tool that processed millions of interactions annually from sources like feedback forums and app store reviews. This initiative drove a 100% increase in annual changes to consumer products and earned recognition with the 2019 Verizon Accessibility Champion award.

Managed team of analysts responsible for developing and producing monthly Traffic and Revenue forecasting models for AOL Media Properties with more than $1B in revenue and over 100M Global Visitors.• Developed a model that integrated online and offline behaviors to understand subscription churn drivers, identify at-risk users, and establish event-based marketing triggers focused on reducing churn.

Managed a team of analysts overseeing AOL products, including Mail, AIM, Mobile, Registration, Marketing, and Identity, focusing on providing meaningful insights, measuring business performance, articulating implications, and proposing solutions.

Led team of principal analysts responsible for providing accurate financial reporting and forecasting, establishing KPIs, and supporting business operating plans for AOL's Products business.