Jon Abramson
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Jon Abramson Email & Phone Number

Vice President, Business Operations and Consumer Insights at Great American Media
Location: Gainesville, Virginia, United States 14 work roles 1 school
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Role
Vice President, Business Operations and Consumer Insights
Location
Gainesville, Virginia, United States
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Jon Abramson is listed as Vice President, Business Operations and Consumer Insights at Great American Media, a with 84 employees, based in Gainesville, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Jon Abramson.

Jon Abramson previously worked as Vice President, Business Operations at Great American Media and Vice President, Analytics at Yahoo. Jon Abramson studied at Strayer University, Bs, Business Administration (Magna Cum Laude); Virginia Polytechnic Institute.

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Great American Media

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About Jon Abramson

A hands-on senior business and analytics leader with over two decades of experience in Media and Technology, specializing in ideating strategies, developing and implementing cross-functional processes, and building teams that generate actionable insights, improve consumer experiences, and drive tangible business value. Detail-oriented, process-focused, and comfortable operating in fast-paced, ambiguous situations.• Leadership: Vision & Goal Setting | Strategic Planning | Business Operations | Trusted Partnership | Managing Transformations | Cross-functional Coordination | Budget Management | FP&A • Analytics: Data Strategies | Data Science | Data-Driven Decision Making | Effective Storytelling | Data Visualization | Data Mining | Data Quality | Advertising, Marketing, Content, Subscription & Product | OKR Development | Growth• Team Building: Cross-discipline People Leader (Analysts, Data Scientists, Engineering) | Mentoring | Scaling | Hearing all Voices | Assembling Right Talent | Lead by Example• Tools: Looker | Tableau | Adobe – Web Analytics | SQL | SAS | ComScore | Data.ai | Similarweb | eMarketer

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Great American Media
Great American Media
Vice President, Business Operations and Consumer Insights
Gainesville, VA, US
Website
Employees
84
AeroLeads page
14 roles

Jon Abramson work experience

A career timeline built from the work history available for this profile.

Vice President, Business Operations And Consumer Insights

Gainesville, Va, Us

Vice President, Analytics

Reston, Va

Directed the global Consumer analytics team, consisting of analysts, data scientists, and data engineers, responsible for achieving KPIs, enhancing consumer experiences, and optimizing revenue across Yahoo Consumer businesses with hundreds of millions of consumers worldwide. Broad analytics responsibilities included audience lifecycle, content, editorial, customer care, product analytics, experimentation, competitive insights, subscription, and voice of the consumer.• Unified disparate groups of analytics teams across the globe and established the team as a “gold standard” by developing efficient cross-functional operating structure and processes to ensure singular priorities, clarity in ownership, reduced single points of failure, increased time to market, and efficiency at scale.• Partnered with and provided insights and recommendations to senior leadership, corporate strategy, product, business, engineering, marketing, and finance teams to understand the potential and actual business impacts on new product ideas, investment opportunities, and marketing initiatives.• Developed the overall OKR process for Yahoo Consumer business in collaboration with Vertical GM and Business Operations, encompassing over 50 vertical OKRs/KPIs to ensure priority alignment with overall strategic objectives, clear accountability, open and transparent communication, and continuous improvement.• Led analytics initiatives across data product and engineering teams, ensuring requirements were understood and appropriately prioritized. Priorities focused on streamlining data availability, tools, and data quality to save time for insight generation.• Established proactive industry insights to understand market trends, forecasts, and evolving consumer behaviors, enabling a holistic 360-degree view rather than focusing solely on segmented internal data.

Jan 2022 - Aug 2023

Senior Director, Analytics

Reston, Va

Led analytics team consisting of analysts, data scientists, and data engineers, responsible for managing and measuring business performance across subscriptions, customer care, identity, KPIs, ecosystem, voice of the consumer, marketing, and experimentation.• Unified multiple analytics teams, expanding the team size from 16 to 36 and enhancing influence across the Consumer business, establishing a "gold standard" and a single source of truth for senior leadership, corporate strategy, product, business, engineering, marketing, sales, and finance teams, resulting in improved collaboration, enhanced analytical capabilities, and increased scale.• Served as an integral team member supporting acquisition and sale process diligence for the carve-out of Verizon Media to Apollo, including funding diligence with investors and partnering closely with consultants.• Drove data-led decision-making throughout the consumer organization by developing and fostering a culture of analytics excellence, providing actionable insights, and analytics solutions to drive business growth, efficiency, and innovation.• Performed deep dive analysis into product financials and forecast impacts, focusing on driving margin improvement, revenue growth, and cost savings to optimize business performance and profitability.

Sep 2021 - Dec 2021

Senior Director, Subscription Analytics

Dulles, Va

Managed team of analysts and engineers to deliver on Revenue, EBITDA, Sales, Churn, Subscriptions, and CSAT KPIs. Enhanced customer experience and provided operational analysis and reporting for all Subscription products, focusing on the entire lifecycle from acquisition through retention.• Managed and delivered several double-digit million-dollar revenue projects for the most profitable business unit at Verizon Media.• Created an industry-leading Consumer listening and action tool that processed millions of interactions annually from sources like feedback forums and app store reviews. This initiative drove a 100% increase in annual changes to consumer products and earned recognition with the 2019 Verizon Accessibility Champion award.

Jul 2017 - Aug 2021

Senior Director, Financial Planning & Analysis

Dulles, Va

Managed team of analysts responsible for developing and producing monthly Traffic and Revenue forecasting models for AOL Media Properties with more than $1B in revenue and over 100M Global Visitors.• Developed a model that integrated online and offline behaviors to understand subscription churn drivers, identify at-risk users, and establish event-based marketing triggers focused on reducing churn.

May 2015 - Jun 2017

Director / Senior Director, Business Intelligence

Aol

Dulles, Va

Managed a team of analysts overseeing AOL products, including Mail, AIM, Mobile, Registration, Marketing, and Identity, focusing on providing meaningful insights, measuring business performance, articulating implications, and proposing solutions.

Jun 2011 - Apr 2015

Director, Business Intelligence/Financial Planning & Analysis

Dulles, Va

Led team of principal analysts responsible for providing accurate financial reporting and forecasting, establishing KPIs, and supporting business operating plans for AOL's Products business.

Jun 2008 - May 2011

Program Director - Aol Video

Aol

Dulles, Va

Jul 2006 - May 2008

Senior Manager - Inventory & Pricing (Media Networks)

Aol

Dulles, Va

Dec 2004 - Jun 2006

Senior Manager, Decision Support Systems - Broadband Operations

Aol

Dulles, Va

Jul 2003 - Nov 2004

Senior Manager, Business Support & Analysis - Interactive Marketing

Aol

Dulles, Va

Jul 2001 - Jun 2003

Project Manager, Global Systems & Process - Interactive Marketing

Aol

Dulles, Va

Nov 2000 - Jun 2001

Advertising Specialist, Advertising Operations - Interactive Marketing

Aol

Dulles, Va

Apr 1998 - Oct 2000
1 education record

Jon Abramson education

  • Strayer University, Bs, Business Administration (Magna Cum Laude); Virginia Polytechnic Institute
    Strayer University, Bs, Business Administration (Magna Cum Laude); Virginia Polytechnic Institute
FAQ

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What company does Jon Abramson work for?

Jon Abramson works for Great American Media.

What is Jon Abramson's role at Great American Media?

Jon Abramson is listed as Vice President, Business Operations and Consumer Insights at Great American Media.

Where is Jon Abramson based?

Jon Abramson is based in Gainesville, Virginia, United States while working with Great American Media.

What companies has Jon Abramson worked for?

Jon Abramson has worked for Great American Media, Yahoo, Verizon Media, Aol, and Aol Llc.

How can I contact Jon Abramson?

You can use AeroLeads to view verified contact signals for Jon Abramson at Great American Media, including work email, phone, and LinkedIn data when available.

What schools did Jon Abramson attend?

Jon Abramson studied at Strayer University, Bs, Business Administration (Magna Cum Laude); Virginia Polytechnic Institute.

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