Role focused on developing and implementing data and AI strategies across the marketing department. Main responsibilities include:- Departmental audit of data and AI integration and utilisation- Development of comprehensive, department-wide data and AI strategy- Production of machine learning models, including: Customer segmentation modelling; Customer engagement modelling; Operational forecasting- Testing design and implementation of major business-initiatives to demonstrate ROI- Data literacy training for broader department- Creation and deployment of analytical and statistical standards, practices and processes- Report and dashboard development across Power BI and Adobe WorkFront- Database design- ROI analysis and improvement- Project management- Supplier analysis and engagement]- Stakeholder engagement (centred on the Director and Senior Leadership level)

Role centred on the leadership of a team to develop and deliver key strategic marketing initiatives. Responsibilities included:- Team management and development of marketing managers and executives- Machine-learning analysis of strategic objectives and initiative performance- Creation of AI-enabled reporting - Production of reports and dashboards (Power BI)- Development of operational processes and platforms- Roadmap planning and resource management - Stakeholder management and negotiation- Project management- Database/data-provisioning design and implementation

Role focused on the strategic development and delivery of marketing initiatives. During this role, I played a major part of the organisation's customer-facing Covid-19 response.- Market, competitor and customer analysis- Marketing ROI modelling, analysis and reporting- Project management- Strategic marketing/communications campaign development- Covid-19 communications management- Assisted team leadership and development of marketing executives- Resource management and planning- Senior stakeholder management and negotiation

I worked with a range of organisations in the strategic development, delivery and analysis of marketing activity. Responsibilities included:- Market, competitor and customer research and analysis- ROI analysis and modelling- Initiative testing for ROI determination- Marketing strategy development- Marketing initiative implementation- Project management - Performance analysis and reporting- Budget management- Supplier management- Data lifecycle design and implementation- Stakeholder management and negotiation- Resource management and roadmap planning