Direct end-to-end oversight of Segment operations, including product development, sales, marketing, customer service, team management and coaching. Lead development and execution of business development strategies to boost sales and market share. Ensured high level of customer satisfaction by developing and implementing customer-focused strategies.• Performed strategic review of Full Service Distributor Partners; exited largest partner Vimto OOH due to inconsistent sales results and… Show more Direct end-to-end oversight of Segment operations, including product development, sales, marketing, customer service, team management and coaching. Lead development and execution of business development strategies to boost sales and market share. Ensured high level of customer satisfaction by developing and implementing customer-focused strategies.• Performed strategic review of Full Service Distributor Partners; exited largest partner Vimto OOH due to inconsistent sales results and activation, recruited new partner with growth ambition and shared postcodes territories with exiting high performing partners. Result, all contracts signed and set for growth in 2024• Increased organisational productivity and retained profit throughout by restructuring sales team from five BDM’s to one KAM, three BDMS and created a Trade Marketing Manager position and intern intake of one.• Cultivated strong cross-functional relationships and enabled marketing synergies with sales goals, quantified ROI objectives, and dashboards through financial reporting and CRM monitoring. • Recognised by ‘Gallop’ for ‘Upper Quartile’ global engagement scores with three other JDE global managers. 4.53 score index• Enhanced organisational engagement and created feel-good factor by planning and delivering charity days and major improvements in AFH division. Show less

Head of Vending and Bulk Coffee Channel.• Led team of two high performing Business development Managers from north and south regions.• Finalised five year trading contracts with vending service providers, such as Cover Group, AVS (Associated Vending Services), and 'The Vending People'.• Launched new coffee systems “Promesso” across UK vending markets and successfully exceeded goal of 20 machine placements.• Grew 17% in product line category and rolled out strategic plan by… Show more Head of Vending and Bulk Coffee Channel.• Led team of two high performing Business development Managers from north and south regions.• Finalised five year trading contracts with vending service providers, such as Cover Group, AVS (Associated Vending Services), and 'The Vending People'.• Launched new coffee systems “Promesso” across UK vending markets and successfully exceeded goal of 20 machine placements.• Grew 17% in product line category and rolled out strategic plan by developing 2Go product line extensions for key customers. Show less

Managed portfolio of key accounts and Full P&L autonomy of SC Johnson Professional, as well as restored sales position from acquisition of SCJ Professional Net Sales from Diversey Care. Negotiated contracts and pricing agreements to drove organisational revenue. Communicated with executive management on account performance and emerging market trends.• Attended corporate events and fostered professional relationships with executives and business leaders. • Achieved 12% profit and drove… Show more Managed portfolio of key accounts and Full P&L autonomy of SC Johnson Professional, as well as restored sales position from acquisition of SCJ Professional Net Sales from Diversey Care. Negotiated contracts and pricing agreements to drove organisational revenue. Communicated with executive management on account performance and emerging market trends.• Attended corporate events and fostered professional relationships with executives and business leaders. • Achieved 12% profit and drove sales by developing and implementing pricing strategy with structured promotions. • Increased 5.4% organisational revenue and market share by establishing redistribution sales network for customers across Republic of Ireland to streamline sales whilst using ‘Bunzl Cleaning and Safety Supplies’. Show less

Developed and implemented sales strategies and cultivated collaborative relationships with key customers and stakeholders.Analysed market trends, customer insights, and competitor activity to identify business risks and opportunities. Provided leadership and guidance to sales team whilst ensuring high level of employee engagement and motivation.• Accomplished 17% share in five year strategic plan by directing sub-distribution programme to acquire £60M independent customer opportunity.… Show more Developed and implemented sales strategies and cultivated collaborative relationships with key customers and stakeholders.Analysed market trends, customer insights, and competitor activity to identify business risks and opportunities. Provided leadership and guidance to sales team whilst ensuring high level of employee engagement and motivation.• Accomplished 17% share in five year strategic plan by directing sub-distribution programme to acquire £60M independent customer opportunity. • Spearheaded cross-functional teams to enhance the product, promotion and trade marketing offer. • Amplified sub-distributor sales by double digits and sustained growth. • Grew 5% Unilever brand sales in 2016 and maintained Diversey Care’s ‘Consumer brands sales’ by developing and implementing sales strategies with key distribution partners (Bidfood, Alliance, BUNZL group, Nationwide and independents).• Head hunted and searched by Mercuri Urval for the position at SC Johnson Professional. Show less

Reporting to the Channel Director UK and Ireland as part of the Channel Team, in charge of Cash & Carry (Wholesale and Foodservice) business unit with Net Sales of £21M. Led the Cash & Carry sector operation (Makro, Booker, Bestway Group and independents), answerable for an internal team of two National Account Managers, one National Account Executive and a Telesales Account Manager with specific focus on key partners in the sector. Achieved an 8% price increase, well above the proposed… Show more Reporting to the Channel Director UK and Ireland as part of the Channel Team, in charge of Cash & Carry (Wholesale and Foodservice) business unit with Net Sales of £21M. Led the Cash & Carry sector operation (Makro, Booker, Bestway Group and independents), answerable for an internal team of two National Account Managers, one National Account Executive and a Telesales Account Manager with specific focus on key partners in the sector. Achieved an 8% price increase, well above the proposed company increase of 4.5%Maintained sector profit despite operating in a turbulent market place by actively looking at the product mix, prioritising both promotion spend and re-alignment of Trading TermsNegotiated a 2% trade investment reduction in Makro to offset account decline and loss of 3 trading storesPerformance managed a direct report on ‘alcoholism’ with the aid of HR to a satisfactory conclusion Coached my National Account Executive to become a fully-fledged National Account Manager now working on the Bidfood account, with growth of 8% YoY in his first yearImplemented Customer Development plans to be used by all direct reports, removing the need for multiple time-consuming reports and delivering SMART objectives and results. Show less

Reporting to the Channel Director UK and Ireland as part of the Channel Team, full P&L autonomy for the Makro Account with Net Sales of £14M.Led and developed the company’s largest account, Makro (worth £14M). Grew Net Sales by 2% in 2007 and a further 6% in 2008Rationalised trading terms to change deliverables from ‘Fixed’ to ‘Fixed and Variable’, rewarding growth. Worked with cost accountants to ensure growth would deliver more profit for all parties Trained the… Show more Reporting to the Channel Director UK and Ireland as part of the Channel Team, full P&L autonomy for the Makro Account with Net Sales of £14M.Led and developed the company’s largest account, Makro (worth £14M). Grew Net Sales by 2% in 2007 and a further 6% in 2008Rationalised trading terms to change deliverables from ‘Fixed’ to ‘Fixed and Variable’, rewarding growth. Worked with cost accountants to ensure growth would deliver more profit for all parties Trained the internal sales team to carry out sales and merchandising calls so as to offset logistics claims with ‘hard’ stores facts and gain store floor space for Gondola end promotions linked to a store incentive programmeWon Channel Sales Person of the year 2008 due to sales results and re-negotiation of trading termsPromoted to Cash & Carry Controller on the strength of account success and work ethic. Show less

Supercook was the number one brand in the home baking category specialising in food decoration, with a UK turnover of £40M. I reported directly to the UK Sales Director. The key objective was to grow sales by product rationalisation, NPD and seasonal events. Key accounts Morrisons, Safeway, Somerfield and Co-opAchievements:Rationalised the range in Somerfield removing old fashioned sku’s and launching NPD to improve category mix improving account profitability by… Show more Supercook was the number one brand in the home baking category specialising in food decoration, with a UK turnover of £40M. I reported directly to the UK Sales Director. The key objective was to grow sales by product rationalisation, NPD and seasonal events. Key accounts Morrisons, Safeway, Somerfield and Co-opAchievements:Rationalised the range in Somerfield removing old fashioned sku’s and launching NPD to improve category mix improving account profitability by 8.1%Launched Seasonal Events in Morrison’s, Somerfield and Co-op, key to achieving sales and business goals. Show less

Green Isle Foods Ltd was a leading frozen food manufacturer with a turnover of £200M. Their flagship brand was Goodfella’s. I reported directly to the Commercial Director with the key task to build business through core and new accounts and achieve an increased profit yield within the convenience market place.Achievements:Instigated a 3 year Convenience Business Plan to deliver 21% growthWon the first ever trading accounts with Spar UK, AF Blakemore and Netto, resulting… Show more Green Isle Foods Ltd was a leading frozen food manufacturer with a turnover of £200M. Their flagship brand was Goodfella’s. I reported directly to the Commercial Director with the key task to build business through core and new accounts and achieve an increased profit yield within the convenience market place.Achievements:Instigated a 3 year Convenience Business Plan to deliver 21% growthWon the first ever trading accounts with Spar UK, AF Blakemore and Netto, resulting in overall improved profit yield by 4.2% annualised. Show less

To manage a portfolio of 23 independent C&C and Retail businesses namely, Dhamecha, Trago Mills, EH Booths

Worked on the Somerfield Kwik Save account providing support to National Account Manager.

Embarked on a 2 year graduate training program to be promoted off the scheme in 9 months to a position of Assistant Trade Marketing Manager.

To ensure that the international students received a full meet and greet package and organised accommodation and integration to the UK.

Graduate Placement; carried out the Deputy manager duties at Iceland Frozen Foods Widnes Store responsible for 21 employees.

To perform market research interviews both business and private.

Worked in the sales office selling and distributing valves to gas board and private enterprises

Bank clerk performing duties on counter, back of office.