I am responsible for setting the vision and direction of our creative practices and projects, and a powerful advocate of our collaborative and strategy-first approach.Since starting as a Senior Interior Designer, one of my proudest projects has been the transformation of Arsenal’s Emirates Stadium over the prior 15 years, i.e. the ‘Arsenalisation’ from creating the masterplan of fan experience to the design of each of the world-leading hospitality experience at the club.Along… Show more I am responsible for setting the vision and direction of our creative practices and projects, and a powerful advocate of our collaborative and strategy-first approach.Since starting as a Senior Interior Designer, one of my proudest projects has been the transformation of Arsenal’s Emirates Stadium over the prior 15 years, i.e. the ‘Arsenalisation’ from creating the masterplan of fan experience to the design of each of the world-leading hospitality experience at the club.Along with my team, we have led amazing projects on both sides of the Atlantic; from Manchester City FC, Liverpool FC, Wembley Stadium and West Ham to Churchill Downs Racetrack in Kentucky and the Scotiabank Arena in Toronto. Outside of Sports, I have led projects in Cinema with Everyman and Odeon, creating first concepts and flagship destinations respectfully. In retail, where 20.20 began their journey, defining the brand and positioning for Kingfisher, B&Q, a new retail platform was created for Three, and affordable fitness was rebranded for PureGym. Show less