Brand strategist, creative director and content marketer focused on brand definition, development and management, including brand positioning and messaging, personality, architecture, identity systems, brand connections mapping, content strategy and development.Deep experience, ranging from brand strategy to long-form copywriting, in high technology, transit, cellular & mobile products for consumers and commerce, photographic and health imaging, non-profits, healthcare records, building products and construction industries.Employ my proprietary methodologies working with executive stakeholders to establish brand vision aligned with customer desires and knowledge, then work with creative teams to plan and build communications programs that connect memorably and bring the brand to life.Specialties: > Brand audit and assessment> Brand architecture and positioning> Brand messaging and personality> Verbal branding (naming, tag lines)> Company/Customer/Competitor research (quantitative and qualitative)> Integrated communications planning> Content strategy and development> Creative direction> Technology writing> Copywriting