- Lead GTM strategy for new financing product launches & platform releases- Develop key messaging and positioning for new releases to guide marketing and sales efforts- Own SaaS integration partnership launches and continued partnership enablement strategies, including multi-channel marketing campaigns and lead-generating co-marketing (such as webinars, co-selling, and in-person activations)- Work in lockstep with sales to develop enablement materials that influence revenue goals (pitch decks, sell sheets, infographics)- Implement Win/Loss interview program to uncover critical customer insights to help inform marketing messaging and positioning- Develop and maintain key target customer profiles and user personas - Continuously leverage analytics to report on (1) customer behavior and product usage and (2) marketing department efforts (like ROI, customer conversions, and revenue growth)- While serving as the interim Events Manager in 2023, managed a budget of over $75k and coordinated Sungage's presence at RE+ Las Vegas (the largest renewables trade show in North America)

- Managed weekly content newsletters for four major healthcare SaaS product lines (UpToDate, Lexicomp, Emmi, and Medi-Span)- Created and deployed automated lifecycle touchpoints to facilitate SaaS customer onboarding & product adoption- Coordinated with agency partner to implement paid media Account Based Marketing (ABM) strategies - Owned digital marketing department reporting efforts and A/B testing

Responsible for implementing multi-channel marketing campaigns to drive ridership, brand awareness, and revenue for Boston's bike share system. Oversaw digital channels (email, web, organic social) & partnerships (events, field marketing activations, and community outreach). - Partnered with senior leadership team and local stakeholders to execute on digital and field marketing campaigns to grow ridership and brand awareness- Drove a 41% increase in ridership and product adoption YoY through multi-channel marketing tactics- Tracked the success of campaigns and programs by establishing and monitoring KPIs- Managed the @RideBluebikes social media accounts (Facebook, Instagram, Twitter) and increased engagements by 20% YoY- Deployed monthly email newsletters to over 75,000 active and prospective customers to increase brand engagement & promote important product updates- Managed the growth of the Bluebikes equity program, a discounted bike share membership available to anyone who receives public assistance, growing the program to over 650 riders in 2019- Promoted Bluebikes field marketing events to drive awareness and attendance- Executed on partner marketing campaigns with third party sponsors (i.e. REI, BCBSMA)

- Created and deployed weekly rider email newsletters and communications to over 100k+ subscribers for Metro Boston's bike share system (Bluebikes)- Managed Bluebikes social media accounts: responsibilities included creating engaging content, responding to customer inquiries, and promoting the Bluebikes brand- Created content for the Bluebikes blog to boost member engagement and provide important product updates- Maintained and updated website content- Partnered with Senior Management team to launch the Bluebikes Equity Program - Executed on secondary sponsorship campaigns across social media, email, and physical bike share station branding- Supported Marketing Management team on member acquisition campaigns

Promoted alternative and sustainable transportation methods in Burlington to decrease single driver occupancy. Assisted with:- Regional transportation data analysis- Creation of promotional marketing materials- Event coordination