In my role as Sales Director with Bel UK, I am responsible for managing the company’s plant-based agenda, ensuring multiple listings across the portfolio, and protecting core brands during inflation. It is my duty to lead the integration of the MOM business into Bel UK, overseeing all supply and sales operations and ensuring a more stable route to market and listing objectives. I also participate in all board meetings.Below are my Key Contributions to this role:• Expert in Gross Price and RGM levers across all retail partners to offset cost price inflation, generating a significant increase in net sales based on volume sustainability, gross price, and net RGM levers.• Achieved a high engagement rate both internally and externally.

In my role as Head of Sales Strategy with Bel UK, I was responsible for implementing Revenue Growth Management into business to ensure utilisation of key principles of Revenue Growth Management through promotional strategy, pack price assortment, mix, and go to market. It was I who Ensured utilisation of £1M+ budget to deliver and return on investment on core brands and to support penetration on NPD.Below were my Key Contributions to this role:• Led and mentored Category Management Team and delivered category rationales to enable growth for Bel/retail partners.• Enabled continuous growth of e-commerce business by working with internal partners and collaborating with retail partners to ensure utilisation of search engine optimisation and product images.• Liaised with two major retail partners on Category Development to lead the implementation of change in Pack Strategy and Promotional Strategy.

In my role as Head of Retail Channel to incorporate Convenience Formats, it was my responsibility to formulate strategies to enable continuous growth of the business. I was tasked with leading, training, and mentoring a team of three senior national account managers, working across primary retailers and the convenience sector. I also took full P&L responsibility for £75m net sales.Below were my Key Contributions to this role:• Increased portfolio remit from traditional top five retailers, while supporting ever-increasing consolidated channels to impact business, such as Coop/Nisa, Booker, Tesco, etc.• Formulated Channel Strategy for Convenience Business by liaising with two retail partners to ensure correct pack and price strategy.• Grew distribution of both retail and convenience channel by 100+ distribution points as a result of aligning strategies with key players in both retail and convenience.

In my role as Head of Primary Channel and Ireland with Bel UK, I was hired to manage three direct reports and the top 4 accounts within Bel UK business at the Senior National Account Manager level. I also contributed to the new Route to Market Switching Logistics Provider on weekly basis. It was I who participated in multiple internal projects, from demand planning to marketing initiatives.Below were my Key Contributions to this role:• Led full P&L responsibility for 75% of £100M net sales turnover, spearheading top four accounts, including Tesco, Sainsbury's, Asda, and Morrison's.• Implemented the first price increase in Ireland for 5+ years and grew net sales by 15% cumulatively across a CAGR of 3 years.• Onboarded Ireland to the portfolio, overseeing 100% of current business within the assigned region.

Initial responsibility for Asda and then both Asda and Sainsbury’s. Finally working up to a portfolio of Tesco, Asda and Sainsbury’s. P&L responsibility of £52m (over half the business net sales). Duties included, JBP agreements, forecasting, delivery of NPD and balanced promotional plan, to incorporate both profit margin and drive sales and market share.

Responsible for the day to day Account Management of the product portfolio, which was predominantly Own Label at the time of my arrival.Main objective, was to shift the sales share away from the Own Label portfolio and sell in to the top 4 retailers ,its branded portfolio. This was implemented successfully across the top 4 Multiple Grocers (Tesco, Sainsbury's, Asda and Morrison's). Responsible for two direct reports.

Responsible for large Dairy Accounts such as Muller and St Ivel. Also moving onto running the United Biscuits portfolio, within the Nielsen business. Responsible for 2 Account Managers working with me.Main objectives were to work collaboratively with the Marketing and Category Teams in order to drive growth into the relevant categories.Full P&L responsibility, and reporting into the Business Development Director.