• Plan and execute marketing campaigns, focusing on school recruitment and retention • Collaborate with pastorate staff and committees to formulate plans and secure buy-in • Review organization-wide communications collateral to ensure accuracy and adherence to brand standards• Promote school, child care, and church on Facebook, Instagram, and YouTube; prepare statistical reports illustrating social media performance and overall monthly efforts • Photograph students and events, edit pictures; record video, edit video with Adobe Premiere Pro/Premiere Rush • Manage and update websites to ensure relevant presence and SEO efficacy • Design ads with Adobe Creative Cloud and Canva; execute advertising strategies through Meta Business Manager, in addition to web, billboard, radio, and print advertising • Contribute to development efforts through event fundraising and grantseeking

• Strategize and direct marketing communications for international membership association of over 500 • Manage projects to accomplish numerous concurrent objectives on deadline, working independently and on budget • Build audiences by engaging members and stakeholders through social media, including Facebook, LinkedIn, and YouTube; execute web and social media advertising campaigns through Google and Facebook • Write and edit for print, digital, and award-winning email blasts – ensuring accuracy and adherence to brand• Supervise membership staff; work effectively with ACF staff, board, and volunteers to develop and implement communications strategies; conduct meetings via Zoom; fulfill member requests by phone and email • Develop and manage websites to keep pages fresh and information current; oversee all ecommerce functions • Improve messaging by monitoring Google analytics and SEO effectiveness; studying industry trends; and introducing new and inventive communications tactics. Create and analyze statistical reports concerning project success, membership, fundraising, and event attendance• Maintain CRM database; enhanced lead cultivation processes and oversaw successful migration to new systems• Design collateral, including ads, brochures, and flyers using Adobe Creative Cloud, Canva, and Microsoft Office • Take photos, edit photos with Photoshop; record and edit video • Forge customer service relationships with sponsors by helping them achieve shared business goals • Collaborate with teams and connect with hotel staff to plan, promote, and execute annual international fundraising and communications conference for over 300 while managing event app • Lead Resource Team to raise funds with direct mail, email, and personal appeals, routinely surpassing goals • Partner with related organizations to pool resources and talent while minimizing risk • Previously Associate Director for Communications (2011-2014) and Communication Services (2008-2011)

Do you need writing, editing, graphic design, photography, or other communications work done? Contact me for top-notch freelance work."Jon Nelson designed a new brochure for our Foundation and did an outstanding job! He is creative, very easy to work with, and is a very gifted graphics designer. We could not be more pleased with his work.”-Pastor Brent Campbell, Lead Pastor, Good Shepherd Lutheran Church, Madison, WI

• Managing Editor May 2005-May 2007• Managed budget of $50,000 and office staff of approximately 30• Communicated with columnists to schedule columns and address concerns; communicated with and taught staff members; supported production by answering questions and offering guidance; conducted staff meetings• Wrote and researched articles and editorials on deadline, interviewed sources• Edited layout, edited copy using AP style; laid out sections with InDesign; took photos, edited photos with Photoshop• Contributed story and layout ideas and participated in planning and development of the paper• Previously Sports Editor, News Editor, Layout Technician, Staff Writer

• Worked on public relations duties as part of a small team• Took ownership of program insert, initially developing and designing it and then laying it out for every home game; designed program advertisements, laid out baseball cards, designed team poster – all done with Quark XPress and Photoshop• Created and uploaded web content on deadline, maintained website• Wrote and edited game previews, recaps, articles, program content, and press releases on deadline• Facilitated media coverage and assisted media• Photographed game, team, fans, stadium, edited photos with Photoshop • Assisted fans, pulled tarp, operated scorekeeping software, drove Quench Gum Jeep on field, helped with concessions, appeared as mascot Maynard G. Mallard