Managed two direct reports and assisted the Associate Director in training, operations, and salesLaunched search, display, video and discovery campaigns on Google Ads and Microsoft (Bing) AdsLaunched lead gen campaigns on LinkedIn and monitored the website demographics reportServed as the point of contact for several clients, leading calls and using ClickUp project managementCreated custom Google DataStudio widgets and dashboards for clients, with some editing of data sourcesAssisted in creating click-based Google Tag Manager tags and triggers

Led co-op digital marketing campaigns on Google Ads, email, and Facebook.

In this hybrid position, I led digital marketing for the established B2B commercial sound masking business and executed on traditional and digital marketing initiatives for the new B2C consumer business, Nightingale.B2B Digital Marketing- Managed Google Ads and Bing Ads- Produced training video content using Camtasia Video Editor, introducing a new product line - Orchestrated creative and web development projects using Basecamp and Pivotal- Wrote blog content about sound masking, and uploaded content via WordPress- Made SEO optimizations for cambridgesound.com- Drove paid and organic social media campaigns on LinkedIn, Facebook, and TwitterB2C Marketing- Raised over $100,000 on Kickstarter for the company’s first consumer product, Nightingale- Orchestrated the launch of the company’s first ecommerce site, meetnightingale.com- Drove native website ad and direct mail campaigns for Nightingale- Coordinated creative projects for tradeshow booths, brochures, infographics and web assets- Partnered with product management and engineering to create Nightingale mobile app manuals- Created Amazon sponsored product ads​ and the Amazon Storefront ​page for Nightingale- Wrote copy and created digital assets for retail partners

- Drove digital marketing campaigns with creative and content teams using JIRA project management- Generated monthly status reports for 20 clients on their organic and paid search performance- Monitored client budges using Acquiso bidding software- Executed on-boarding process for new clients, including online reviews and local listings, Google Analytics and Google Ads set up, Google Tag Manager, website re-write, and call center response testing.

Responsible for marketing product development research and consulting services, as well as survey research for litigation support, especially to patent and trademark litigation attorneys.Also works with sales to help generate leads and maintain brand and message cohesion with marketing initiatives. Was involved with launching a rebrand, which involved printed collateral, digital content, and a new website. For the rebrand, I assisted in project management, messaging, and website layout and user experience.Main Responsibilities - Manage Google AdWords account as an individual Google AdWords Certified Partner - Monthly Google Analytics web traffic reports, Google Analytics Certified - LinkedIn advertising for research projects and marketing efforts - Conference and trade show logistics - Email marketing - Promoting webinars - Updating web content using WordPress - Updating LinkedIn company page and keeping branding cohesion with our main external website - Design and production of marketing materials - Lead generation - Monthly key performance indicators ( KPI ) report on marketing, lead generation, and sales - Managing monthly letter to attorney prospects - Growing and maintaining customer databaseTechnical Skills - AdobeConnect 9 - WebEx - Publisher - PowerPoint - Excel, Pivot Charts and Pivot Tables

Responsible for acquiring, writing, proofreading and/or building pages with content for the Children's Hospital Boston website, focusing on complex pediatric health conditions, and is written with a parent and family audience in mind. I researched complex medical conditions, interviewed doctors, wrote web friendly content, and worked with the doctors on maintaining medically accurate language, while keeping it relevant and informative for parents.As I grew my Content Management System skills, I was responsible for approving and implementing new web content updates across all clinical areas. Additionally, I built inbound links and internal link, as well as fixed broken links for Search Engine Optimization ( SEO ) purposes. Also inserted keyword phrases and keywords into the CMS for SEO.I was also involved in a mobile app project that translated building blueprints into a mobile map for parents and patients. Work with doctors and clinical coordinators to maintain medically accurate content. - Medical illustrations - Videos - Written contentTechnical Skills- Using FTP site to upload transcripts- Transcribing my interview with doctors- ColdFusion Content Management System with WYSIWYG- HTML to fix broken links

Coordinated with vendors, pharmaceutical manufacturers, and other internal departments to organize, create, and distribute monthly marketing materials to over 3,700 independently-owned Good Neighbor Pharmacy® stores. Health Connections is a consumer-facing monthly theme-based publication promoting health living with coordinating sales items for the pharmacy customers. - Worked directly with customers to process orders of pharmacy equipment - Used customer relationship management system (CRM). - Worked with procurement to update product pricing files - Served as liaison between procurement and the product database firm to assist with rebranding - Competitive research, researched pricing of competitors to help set prices for OTC items - Compliance Management - made sure advertisements are in compliance with FDA regulations - Content Management of both editorial and advertising copy

Successfully arranged both print and broadcast media coverage for Good Neighbor Pharmacy and its marketing program of “Living Without Limits” around a triathlete with diabetes. Marketing - Arranged speaking opportunities for Good Neighbor Pharmacy spokesman, "Iron Andy" Holder. - Coordinated with Ironman® marketing teams to secure sponsorship recognition - Worked with sales force and pharmacists to provide them with GNP branded marketing materials - Part of winning intern team project proposal to improve communication and share expertise between sales and marketing with a proposed mobile app, internal branding strategy and file sharing planMedia Relations/Public Relations - Successfully pitched and coordinated media opportunities for Good Neighbor Pharmacy spokesperson, “Iron” Andy Holder on his nation-wide health campaign • Arranged 6 television interviews, 9 newspaper articles, and 6 radio appearances; some stories in local newspapers were picked up on newswire for national coverageInternal Communications - Arranged logistics across more than 40 offices globally for grass-roots diversity video project for the whole corporation. - Worked with an editing company on Final Cut Pro - Make content management decisions to reinforce the inclusion and diversity messaging - Worked with the Chief Diversity Officer to create the theme and messaging of the video- Developed questions to bring consistency to theme for interviewing associates Organized and catalogued over 800 intranet pages to help streamline internal communications

September 2009 - Employee of the Month

Assumed the following responsibilities when my supervisor went on maternity leave: - Report for numerous charity groups, providing internal management with the ability to make effective decisions regarding the company's charitable donations. - Interviewed employee volunteers and wrote articles on their experience for the UnumGroup intranet - Researched and summarized corporate social responsibility strategies for Unum via the Boston College Center for Corporate Citizenship website

Sold over $6,000 of Cutco knives Top sales rep of Worcester for Dec. 2006-Jan. 2007