WBUR's primary liaison with public media stations and WBURs national production partners.Proactively advancing WBURs audience and carriage revenue goals for On Point and Here & Now. Overseeing daily communication with stations and other partners about editorial content, breaking news and promotional opportunities. Maintaining and deepening relationships with program decision makers at public radio media networks.

Advancing audience, carriage and revenue goals for WBUR nationally distributed radio programs On Point (APM) and Here & Now (NPR) with multi-channel marketing strategy built on data analysis; while overseeing daily communications with carrying stations and network partners regarding editorial content, breaking news and promotional opportunities.

Grow audience size, engagement and loyalty for podcasts and radio shows with a brilliant voice-text engagement solution, developed by journalists, for websites and apps.

Launching a web based platform helping individual podcasts and media networks to grow their digital audience by quickly finding and executing promotional partnership trades.

I achieved audience and revenue growth for a long list of major and minor podcasts and public radio programs (with millions of downloads per month and millions of weekly listeners) by authoring and project managing content marketing strategies.My creativity with audience development and engagement strategies resulted in new listeners and revenue through multi-channel marketing, with an emphasis on digital, for a range of partners with ad budgets ranging from $3k to $155k. Several new podcasts launched to large audiences as a result of my project managing the marketing efforts as a member of cross-functional launch teams.Data-driven customized audience growth strategies formed the bases of the analysis and key strategy recommendations I presented to senior leaderships, hosts, executive producers, producers and editors.Hiring and supervising the positions of Audience Insights Manager (Vic McGinnis) and Marketing Manager (Emmanuel Johnson) was easily one of the most rewarding experiences of my life.

My impact: the national audience for 1A from WAMU and NPR terrestrial and on-demand broadcasts grew to over 430 stations with 4.5 million weekly listeners (Spring ’21) during my tenure. 1A launched with 169 stations.By successfully project managing the negotiation of 1A’s distribution contract with NPR I created new revenue and drove audience growth. I also helped select the amazing host of 1A, Jenn White, as a member of the hiring team.By understanding the full ‘listener to donor funnel,’ and developing decision making matrixes for major target stations, I drove major syndication and audience growth with the promotional materials I created and the distribution sales strategies I implemented.I built on-demand and podcast audiences for 1A to over 50k downloads per episode; and made 1A the fastest growing daily show on public radio during this time using a combination of close promotional coordination with industry partners alongside digital and event marketing campaigns.With no ad-budget the audience for the critically acclaimed podcast Through The Cracks from WAMU exceeded 1.2 million downloads in an eight-episode season as a result of the ridiculous talent of the producers Jonquilyn Hill and Poncie Rutsch, along with my audience development plan and the email newsletter I helped produce.

• Manage and grow sales of all Forest products and services to public radio stations nationwide.o Market and sell branded merch, media products and fulfillment services for public radio station fundraisers.• Launched a line of Diane Rehm commemorative products.o First line of public radio national program products in company history

My work, in close partnership with NPR, resulted in the growth of Here & Now from 170 stations, 1.3 million weekly audience (2012) to 449 stations and 4.5 million weekly audience (2016) (data from ACT1 via Nielsen).WBUR’s national programs, On Point and Here & Now grew into new markets and improved carriage in existing markets, with sales techniques built on data-driven customized audience growth strategies.Analyzing and presenting Nielsen radio listening data and key strategy recommendations to hosts, executive producers, producers and editors resulted in audience and revenue growth driven by coordinated messaging and team cohesion.During on-air coverage of events unfolding in Watertown, MA. on April 19th, 2013, I reported live from my home in a dozen interviews while heading the nationwide distribution of WBUR Boston Marathon bombing coverage to millions of listeners.

Inbound leads and sales for small business clients grew during my time as the primary client point of contact for search engine marketing (SEM) and search engine optimization (SEO) marketing campaigns. The relationships I nurtured in a sizable book of business, across a wide variety of segments, improved clients’ online marketing as measured in inbound leads and closed business.

Within a member population of 55,000 households, I grew revenue in the form of annual membership renewals and event ticket sales. The retention initiatives I authored increased the loyalty, involvement and museum support of members.

With $7 million raised in annual membership revenue, I demonstrated versatility in this role working as donor services manager, volunteer manager, and membership manager.Dramatically growing the volunteer community to roughly 350+ volunteers per campaign for six annual on-air fundraisers, improving their training, while also managing the call overflow answering service (used during on-air fundraisers), resulted in a better experience for donors that positively impacted repeat gifts by cultivating a strong sense of community between volunteers and donors. By networking with colleagues, and bringing my work during the day to my MBA studies at night, the marketing strategies for on-air fundraisers that I crafted drove growth in individual donations and monthly gifts. The pledge-gifts I purchased and got donated raised over a million dollars annually.The WBUR vehicle donation program vendor that I helped select and manage generated over $500k in annual revenue.

Found and purchased tickets for Platinum and Centurion American Express cardholders.Personally responsible for over $500,000 in ticket sales in 7 months.Selected for internal management consulting team using Six Sigma format.